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The purpose of the study is to look at Chinese English as a foreign language (EFL) learners’ organizational strategy use in English writing at universities in Taiwan. One significant area that has been indicated in contrastive rhetoric studies spins around the notion of culturally constructed organizational patterns. It is claimed that second language (L2) writers may have implicit culturally driven presuppositions and values about academic writing in the first language (L1) that may transfer straightforwardly to academic writing in English.

Data were from 50 high- and 50 low-achieving EFL students’ and 50 native English speakers’ (NESs’) written texts, and semi-structured interviews with EFL students and their teachers.

Based on text analysis, when high-achieving EFL students and NESs were compared, they were similar in location of thesis, existence of introduction, existence of topic sentences, macro-level patterns, existence of conclusion, existence of a concluding sentence and existence of a final comment, but different in existence of background information. Nonetheless, it is noted that low-achieving EFL students were quite different from high-achieving EFL students and NESs in several aspects, such as location of thesis, existence of introduction, existence of topic sentences, macro-level patterns, existence of conclusion, existence of a concluding sentence, and existence of a final comment. In addition, the written texts and interview findings suggest that while cultural differences do, in fact, exist, Chinese writers’ English organizational strategy use were to some extent intertwined with their writing experiences and teachers’ writing instructions. The results also suggest the flexibility of writers and multiplicity of writing experiences within a cultural group.

The study makes original recommendations for language pedagogy.

This comparative study aims to investigate the rhetorical organization of Korean and English argumentative texts. In previous studies, the rhetorical organization of such texts has been categorized as either direct or indirect depending on the placement of the thesis statement (Chien, 2011). The present study attempts to document more specific rhetorical patterns using Swales (1990) concept of moves and steps.

Ten Korean EFL students with similar L1 and L2 literacy backgrounds were selected, and, adopting a within-subject design, the students wrote two argumentative essays, one in Korean and one in English, in response to two different topics. The students’ essays were analyzed at both the macro and micro levels. The focus of the macro-level analysis was on the placement of the thesis statement and of topic sentences in each of the body paragraphs. Once the macro-level analysis was done, the essays were analyzed at the micro level using Swales (1990) move analysis.

The findings suggest that both texts were organized in a similar way at the macro level, constituting a typical paper structure (i.e. introduction, body and conclusion). However, a difference appears at the micro level: the students used a variety of steps to create a move when writing in Korean, whereas little variation was found in the English texts. An analysis of the data suggests the possibility that the standardized moves and steps in the English texts may be due not to culture-specific rhetoric, but to a lack of practice with rhetorical thinking in English.

In previous studies, the rhetorical organization of texts has been categorized as either direct or indirect depending on the placement of the thesis statement. The present study uses the framework of move analysis to describe more specific organizational patterns of Korean and English writing to determine the extent to which Korean and English writing is similar in the genre of argumentative writing. Another significance of the study lies in the choice of Korean writing as a reference point for comparison with English writing. It has been widely noted that there is a dearth of research of Korean students’ writing in contrastive rhetoric. To the best of the author’s knowledge, most of the contrastive rhetoric studies were conducted with Chinese or Japanese student writers.

This paper aims to compare the Greek and Chinese rhetorical traditions and explore their influences on today’s business and marketing communication across relevant cultures. In particular, it uses the Aristotelian persuasive orientations as reference points to introduce the Chinese rhetoric, and interpret cultural differences in persuasion from a historical and sociocultural perspective. It has been found that Greek and Chinese rhetoric and persuasion were developed to meet the needs of the social and cultural environments and this rule still applies to today’s business communication. The logical approach has been emphasised in the English rhetorical tradition while both qing (emotional approach) and li (logical approach) are the focus of persuasion in the Chinese tradition. This difference is also the root of cultural differences in modern business communication. Findings from both English and Chinese texts and data are examined to substantiate our focal argument.

A great deal of contemporary research in education, and in the social sciences more generally, is conducted through interviews. Interview-derived accounts and narratives have been used as data for many decades. We argue that, despite their popularity and their long history, such data are not always subjected to rigorous analysis. Researchers too often treat interviews as sources of insight about informants’ experiences and feelings, but pay insufficient attention to the forms and functions of such accounts. We argue that they need to be approached through the analytic lens of accounting devices and narrative structures. We exemplify this approach through ‘academic’ narratives: scientists’ discovery accounts and accounts of doctoral supervision. We emphasise how such accounts need to be examined in terms of the discursive construction of reality. Such an approach is an important corrective to the selective reporting of ‘atrocity stories’ about postgraduate education.

In spite of the growing interest in using corpora in language teaching and learning, applying computers and software (especially corpora software) is still new in second language teaching and learning. In addition, employing a learner corpus-based perspective in teaching metadiscourse features in International English Language Testing System (IELTS) writing tasks is not reported to the best knowledge of the researchers. Understanding and spotting this gap, the purpose of this paper is to utilize a learner corpus-based approach in teaching metadiscourse features and investigate its possible impacts on IELTS writing performance of the Iranian second language learners. Therefore, this study addressed the following research questions and hypotheses.

The current research utilized a quasi-experimental research design. In addition, this research used a learner corpus-based methodology. The corpus-based methodology was exploited to enable the researchers to have access to a large body of authentic language materials. In other words, a corpus-based methodology was used due to the fact that it made it possible for the researchers to elicit the metadiscourse features from a large number of authentic writing materials and to employ them during the treatment process with authentic examples.

The findings showed that there was a positive correlation between teaching metadiscourse features and writing performance of IELTS learners; in that, teaching metadiscourse features could soar the writing performance of the subjects. In addition, interactional metadiscourse features had more impact than interactive metadiscourse features on writing performance.

The results of this research can have useful implications for second language teachers and learners as well as researchers in learner corpus as they can learn the creation and application of learner corpora in second language teaching and learning.

This paper is value in that it uses corpus software and methodology in teaching metadiscourse features in writing section of IELTS test.

The purpose of this paper is to examine the gap between what should happen and what actually happens in Sino‐UK transnational education (TNE) provision, with a focus on the barriers of language and culture.

Following a literature review, an exploratory study was carried out using the non‐probability‐based snowball sampling method. In total, 38 programme managers from ten Sino‐UK TNE providers responded to a questionnaire survey, with eight of them taking part in a subsequent semi‐structured interview. Additional data were collected via observations at staff meetings and classes.

Demand for Sino‐UK TNE based in China was in decline for reasons including demographic changes, increased competition and expansion in the Chinese state sector. Due to barriers of language and culture, the overall learning experience of TNE students in China was not found comparable with that of their counterparts in the UK in terms of learning, teaching and academic support.

Without further research, the findings of this study may not be generalised to all Sino‐UK providers due to the non‐probability based sampling method.

Managers of a Sino‐UK TNE partnership on both sides need to be open about the language and culture induced challenges facing the sector and be committed to addressing them in the long term if they are to continue their operation.

The paper presents admissions from practitioners about the disparities between the rhetoric and reality of the current Sino‐UK TNE provision, which raise questions critical to the future survival of the sector.

Writing as a hot topic in literacy has recently gained a foothold in terms of importance to academic and career success, finally receiving the attention it warrants and thus, this chapter provides timely information about how to teach writing products and processes in the 21st century.

Through a historical examination of writing instruction, this chapter provides a contextual lens for how writing has not always been a priority in the field of literacy; how writing and reading are interconnected; and how differing theories aim to explain writing development.

Writing has taken on a balanced approach between writing for product and writing as a practice. Teacher pedagogy has been heavily influenced by the advent of high-stakes assessments. Other factors such as maintaining motivation and engagement for writing affect student performance. Writing and reading benefit from an integrated instructional approach.

Elements of writing instruction are deconstructed to provide information for teachers to support students’ confidence in their writing abilities, build their identity as writers, and promote individualization and creativity to flourish through independence.

The purpose of this paper is to investigate the English for publication purpose practices of doctoral students in Iran. The overall objective was to explore their motives, hurdles and strategies in academic writing.

This case study draws on a narrative inquiry to explore nine science and engineering doctoral students’ perceptions of academic publication. The data were analyzed through a hybrid process of inductive and deductive thematic analysis.

The qualitative results showed three dominant themes, namely: motives for publication, hurdles to publication and strategies for dealing with these challenges were extracted. The main sources of motives were students’ desire to publish their works for their graduation, improve their resume, satiate the universities’ evaluation system, and finally share their knowledge worldwide. Their hurdles included: political reasons, language-related problems, center-periphery priorities and the lack of academic writing instruction. In order to overcome these hurdles, the participants employed some strategies in academic writing.

Due to qualitative nature of this study, only nine PhD students were recruited and therefore the research results are not intended to render generalizability. Besides, only narratives were employed to collect the required data. Future researchers can use surveys to collect more data.

The findings are discussed within English for academic purposes discourse and some recommendations are provided to alleviate the plights of non-native-English-speaking academic writers.

The methodology and the higher education context in which this paper was conducted are new to the literature.

The purpose of this exploratory study is to propose a new methodological approach to investigate brand associations. More specifically, the study aims to show how brand associations can be identified and analysed in an online community of international consumers of fashion to determine the degree of matching with company-defined brand associations.

The methodology is two-pronged, integrating qualitative market research techniques with quantitative text mining. It was applied to determine types and perceptions of brand associations among fashion bloggers with reference to three leading Italian fashion houses. These were then compared to brand associations found in company-generated texts to measure the degree of matching.

The results showed consistent brand associations across the three brands, as well as substantial matching with company-defined brand associations. In addition, the analysis revealed the presence of distinctive brand association themes that shed further light on how brand attributes were perceived by blog participants.

The methods described can be used by managers to identify and reinforce favourable brand associations among consumers. This knowledge can then be applied towards developing and implementing effective brand strategies.

The authors propose an interdisciplinary approach to investigate brand associations in online communities. It incorporates text mining and computer-assisted textual analysis as techniques borrowed from the field of linguistics which have thus far seen little application in marketing studies, but can nonetheless provide important insights for strategic brand management.