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Open Access
Article
Publication date: 15 December 2022

Neo Ligaraba, Brighton Nyagadza, Danie Dӧrfling and Qinisoliyakhulula Mhlengi Zulu

This study investigates the factors influencing re-usage intention of online and mobile grocery shopping among young adult consumers in South Africa.

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Abstract

Purpose

This study investigates the factors influencing re-usage intention of online and mobile grocery shopping among young adult consumers in South Africa.

Design/methodology/approach

Data were collected from selected young adult participants using a stratified probability sampling strategy. Smart PLS was used to analyse the data.

Findings

The findings of the study indicate that perceived usefulness (PU), peer review (PR) and attitude (ATT) positively influence continuance intention (CI).

Research limitations/implications

In line with the available literature, there are few prior post-adoption studies that delineate the influence of individual characteristics on digital commerce usage activities. There is high mobile penetration as a result of positive digital commerce and mobile application usage and adoption, creating the need to investigate and better understand the drivers behind, not just adoption and usage, but continued use of digital commerce platforms and applications. Since the sample size is relatively small, further future research studies can test the same model with bigger sample sizes to assess generalisability of the results in different locations.

Practical implications

This study adds to the current literature by concentrating on the extent to which systems and marketing elements influence young adult customers' intention to continue using online and mobile grocery shopping platforms in South Africa.

Originality/value

The study adds value from a theoretical standpoint, contributing to the antecedent factors of the technology acceptance model (TAM), theory of reasoned action (TRA) and stimulus-organism-response (S-O-R) model and giving marketing academics insights into what aspects drive re-use of online and mobile grocery shopping and on what should be the focus.

Details

Arab Gulf Journal of Scientific Research, vol. 41 no. 3
Type: Research Article
ISSN: 1985-9899

Keywords

Article
Publication date: 16 February 2010

Chuanlan Liu and Sandra Forsythe

The purpose of this paper is to examine post‐adoption usage of the internet as a shopping channel. It aims to examine the effects of innovation attributes on post‐adoption…

5154

Abstract

Purpose

The purpose of this paper is to examine post‐adoption usage of the internet as a shopping channel. It aims to examine the effects of innovation attributes on post‐adoption shopping behaviours to determine whether factors predicting initial adoption will be effective in predicting post‐adoption. It also aims to examine the links between two usage patterns (purchasing experience product versus search product) and online shopping continuance. The paper also seeks to compare strength of identified links among innovation attributes, online purchase behaviors and online shopping continuance.

Design/methodology/approach

An online survey of a national sample of online shoppers identifies online purchase behaviours for search and purchase goods; data are analysed using structural equation modelling to test the proposed model and the hypotheses.

Findings

The analysis finds support for the proposed research model and indicates that experience product purchasing has the most salient effect on online shopping continuance. Innovation attributes predicting initial adoption do not play the same roles in post‐adoption usage.

Research limitations/implications

The survey suffered from self‐selection and self‐reporting limitations normally associated with a panel sample.

Practical implications

Post‐adoption actual use behaviour is the most robust predictor of channel‐loyal shopping behaviour; therefore, focusing solely on improving online shoppers' favourable perceptions or positive attitudes toward shopping online might not be an efficient approach.

Originality/value

This research contributes to the marketing literature on consumer innovation diffusion by extending the consumer innovation adoption process to the post‐adoption context.

Details

International Journal of Retail & Distribution Management, vol. 38 no. 2
Type: Research Article
ISSN: 0959-0552

Keywords

Open Access
Article
Publication date: 3 June 2024

Francisco Rejón-Guardia

This study addresses the impact of aesthetics and formality in Food Delivery Applications (FDAs) in evoking emotions, and how these influence the intention to reuse and compulsive…

Abstract

Purpose

This study addresses the impact of aesthetics and formality in Food Delivery Applications (FDAs) in evoking emotions, and how these influence the intention to reuse and compulsive usage, providing critical insights for designing responsible and effective marketing strategies.

Design/methodology/approach

A quantitative analysis of data collected from 1,029 FDA users was employed, using the PAD (Pleasure, Arousal, Dominance) theory to investigate how aesthetic design and formality affect emotions and consumer behaviour towards the applications.

Findings

The study reveals that aesthetic appeal and formality significantly impact emotions of dominance, arousal, and pleasure, which are decisive in users' decisions to continue using FDAs and in the manifestation of compulsive usage behaviours.

Research limitations/implications

This study presents inherent limitations due to its cross-sectional design, which prevents offering a longitudinal perspective on the evolution of consumer behaviour regarding FDAs. The actual purchasing behaviour is not examined, but rather the suggested experiences. Future research could be enriched by considering cultural, social, and demographic factors, the influence of sustainability on the perception and use of FDAs, and the importance of specific sustainable practices. Adopting a longitudinal approach and utilising actual usage data would allow for a deeper and more nuanced understanding of consumer behaviour towards FDAs, taking into account both personal factors and functional attributes of FDAs along with their aesthetic appeal and emotional reactions.

Practical implications

The findings provide guidelines for FDA companies to optimise their interfaces to enhance user experience, foster loyalty, and prevent compulsive usage. They emphasise balancing aesthetics and functionality to induce more conscious and sustainable consumption behaviours.

Social implications

This study highlights significant social implications stemming from the integration of aesthetic appeal and formality in Food Delivery Apps (FDAs) and their effect on consumer emotions, which in turn influences reuse intention and compulsive use. Amidst the COVID-19 pandemic, consumer behaviours have shifted towards increased electronic transactions and hedonic consumption as responses to stress, anxiety, and boredom, leading to a reevaluation of life experiences through technological means. The research underlines the critical role of emotions, particularly pleasure, dominance, and arousal, in promoting the intention to reuse FDAs, which has far-reaching implications for consumer engagement, compulsive usage patterns, and the need for responsible, sustainable consumption practices. It suggests a new avenue for businesses and policymakers to consider emotional impacts and consumer satisfaction in the design and regulation of FDAs, aiming to mitigate potential adverse effects of compulsive usage and to encourage sustainable, responsible consumption behaviours.

Originality/value

The research offers a novel perspective by exploring how aesthetic and emotional dimensions affect consumer loyalty and compulsivity. These areas are still to be examined in depth in the marketing literature. The findings enhance the theoretical and practical understanding of FDA marketing, demonstrating how design can influence consumer well-being and the sustainability of purchasing behaviour.

Highlights

  1. Novel use of PAD theory to analyse FDA’s aesthetic appeal and formality on user emotions.

  2. FDA’s aesthetic appeal significantly influences reuse intentions and compulsive usage.

  3. Emotions of pleasure, dominance, and arousal are directly linked to FDA reuse intention.

  4. Pleasure and reuse intention influence the compulsive use of FDAs.

Novel use of PAD theory to analyse FDA’s aesthetic appeal and formality on user emotions.

FDA’s aesthetic appeal significantly influences reuse intentions and compulsive usage.

Emotions of pleasure, dominance, and arousal are directly linked to FDA reuse intention.

Pleasure and reuse intention influence the compulsive use of FDAs.

Details

British Food Journal, vol. 126 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Open Access
Article
Publication date: 28 February 2023

Chenglong Li, Hongxiu Li and Shaoxiong Fu

To cope with the COVID-19 pandemic, contact tracing mobile apps (CTMAs) have been developed to trace contact among infected individuals and alert people at risk of infection. To…

1062

Abstract

Purpose

To cope with the COVID-19 pandemic, contact tracing mobile apps (CTMAs) have been developed to trace contact among infected individuals and alert people at risk of infection. To disrupt virus transmission until the majority of the population has been vaccinated, achieving the herd immunity threshold, CTMA continuance usage is essential in managing the COVID-19 pandemic. This study seeks to examine what motivates individuals to continue using CTMAs.

Design/methodology/approach

Following the coping theory, this study proposes a research model to examine CTMA continuance usage, conceptualizing opportunity appraisals (perceived usefulness and perceived distress relief), threat appraisals (privacy concerns) and secondary appraisals (perceived response efficacy) as the predictors of individuals' CTMA continuance usage during the pandemic. In the United States, an online survey was administered to 551 respondents.

Findings

The results revealed that perceived usefulness and response efficacy motivate CTMA continuance usage, while privacy concerns do not.

Originality/value

This study enriches the understanding of CTMA continuance usage during a public health crisis, and it offers practical recommendations for authorities.

Details

Industrial Management & Data Systems, vol. 123 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

Book part
Publication date: 2 October 2024

Adarsh Chandra Nigam and Ruby Soni Chanda

The utilization of mobile fitness applications (apps) is on the rise, making user retention and engagement critical factors in the commercial success of these apps. However…

Abstract

The utilization of mobile fitness applications (apps) is on the rise, making user retention and engagement critical factors in the commercial success of these apps. However, research in this area is limited and fragmented. The objective of this study is to conduct a thorough review of the available literature on the effects of digital innovations, gamification, artificial intelligence (AI) and machine learning (ML) on user engagement with fitness mobile apps. The findings reveal the relationships between gamification, the use of AI/ML and technology adoption on user engagement, interaction and intent to use. Additionally, the study highlights the importance of understanding how user experience, customer experience and brand experience impact customer retention and contribute to the overall success of mobile fitness apps. Furthermore, the study also identifies the gaps in the current research and recommends further studies to be conducted in these areas. Future research is encouraged to incorporate elements from the experience domains to provide consumers with engaging interactions and improve retention and commercial success for mobile fitness apps.

Details

Resilient Businesses for Sustainability
Type: Book
ISBN: 978-1-83608-129-6

Keywords

Article
Publication date: 14 August 2018

Woo-Chul Cho, Kyung Young Lee and Sung-Byung Yang

The purpose of this paper is to answer the question of whether smartwatches will survive and gain their own niche within the consumer electronics market. Based on the…

3831

Abstract

Purpose

The purpose of this paper is to answer the question of whether smartwatches will survive and gain their own niche within the consumer electronics market. Based on the stimulus–organism–response (S–O–R) framework, this study identifies and validates the impacts of both technological and fashion-related factors (interactivity, autonomy, visual aesthetics and self-expression) on product attachment towards smartwatches through user satisfaction and pleasure derived from their smartwatches.

Design/methodology/approach

The authors collected the survey data via online surveys from 198 respondents and tested measurement and structural models with the partial least square technique.

Findings

The authors found that both technological characteristics (interactivity and autonomy) and fashion-related characteristics (visual aesthetics and self-expression) have an impact on product attachment through pleasure.

Research limitations/implications

Several other important characteristics of traditional wrist-watches such as durability or workmanship are not considered in this study, but should be included in future studies. The three-item measure of autonomy may be insufficient for more sophisticated wearable devices in the future. In future studies, the impact of product attachment on users’ continued usage should be examined.

Practical implications

This study provides important practical implications for smartwatch makers interested in product development, as users were found to consider fashion-related characteristics to be as important as technological characteristics.

Originality/value

This study is the first study that considers both aesthetic and technological factors for IT acceptance in the context of wearable devices. Also, instead of traditional IT acceptance measures such as continued use, this study investigates users’ product attachment, which is more relevant to the case of wearable devices.

Article
Publication date: 10 February 2023

Trieu Nguyen, Echo Huang and Dung Minh Nguyen

The outbreak of the COVID-19 pandemic has led to the pervasiveness of food delivery apps (FDAs) and the increased scholars’ attention for the topic of FDA continuance usage

1523

Abstract

Purpose

The outbreak of the COVID-19 pandemic has led to the pervasiveness of food delivery apps (FDAs) and the increased scholars’ attention for the topic of FDA continuance usage intention. However, the limited understanding about possible segments of FDA users has hindered food retailers from providing FDAs with a personalized manner, which impairs the effectiveness of marketing strategies. Thus, this study aims to first explore key antecedents of users’ continuance intention toward FDAs and then segment and profile Taiwanese users based on the identified antecedents of FDA continuance intention and demographics.

Design/methodology/approach

An online survey was implemented to collect responses from FDA users in Taiwan. With a response rate of 82.4%, the final sample of 326 respondents (average age = 28.3; female = 54.9%) was analyzed by using two techniques of structural equation modeling (SEM) and cluster analysis.

Findings

The results indicate six antecedents of users’ continuance usage intention towards FDAs, including information quality, system quality, information quality, perceived usefulness, perceived enjoyment and satisfaction. Additionally, three distinct clusters of FDA users are successfully identified, labeled as “value sensitive users”, “time-sensitive users” and “security sensitive users”.

Originality/value

This study is one of the pioneers that explores the possible segments in FDA market, which helps FDA providers and food retailers develop more focused and appropriate strategies to encourage users to continue using FDAs. Our findings contribute to building an optimized version of “FDA Tech” that becomes an omni-channel solution to serve the increased home-delivery needs in the new normal era.

Details

International Journal of Retail & Distribution Management, vol. 51 no. 5
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 2 March 2015

Chulmo Koo, Namho Chung and Hee-Woong Kim

The purpose of this paper is to investigate the effects of user competence on two different usage variables related to information systems (IS) infusion: explorative use and…

2647

Abstract

Purpose

The purpose of this paper is to investigate the effects of user competence on two different usage variables related to information systems (IS) infusion: explorative use and exploitative use.

Design/methodology/approach

Structural equation modeling is used to construct a predictive model of user competence toward IS infusion. Individuals’ responses to questions about attitude and intention to use smartphone were collected and analyzed.

Findings

The results showed that all first-order factors of user competence were significantly linked to the second-order factor. User competence is then significantly related to IS infusion, both explorative use and exploitative use.

Research limitations/implications

This study discusses individual usage behavior related to IS infusion usage. The authors conceptualized that exploitative use is different from explorative use. The findings in this study suggest that user competence must be included in IS usage models, especially IS infusion model.

Practical implications

The results associated with exploitation are more certain and closer in time, while those associated with exploration are more variable. That is, users are likely to innovate through their smart devices related to IS infusion. Smartphone developers and the relevant service providers should decide which factors are more important along the stages of the information technology implementation process. As indicated in this study, knowledge-based user competence together with perceived usefulness influences the usage behavior of smartphone users. Industry players need to consider user competence when they promote their smartphone services.

Originality/value

The proposed model brings together extant research on IS use and technology acceptance.

Details

Information Technology & People, vol. 28 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 6 April 2010

Murali Sambasivan, George Patrick Wemyss and Raduan Che Rose

The purpose of this paper is to determine the factors that influence the intention to use and actual usage of a G2B system such as electronic procurement system (EPS) by various…

2832

Abstract

Purpose

The purpose of this paper is to determine the factors that influence the intention to use and actual usage of a G2B system such as electronic procurement system (EPS) by various ministries in the Government of Malaysia.

Design/methodology/approach

The research uses an extension of DeLone and McLean's model of IS success by including trust, facilitating conditions, and web design quality. The model is tested using an empirical approach. A questionnaire was designed and responses from 358 users from various ministries were collected and analyzed using structural equation modeling (SEM).

Findings

The findings of the study indicate that: perceived usefulness, perceived ease of use, assurance of service by service providers, responsiveness of service providers, facilitating conditions, web design (service quality) are strongly linked to intention to use EPS; and intention to use is strongly linked to actual usage behavior.

Practical implications

Typically, governments of developing countries spend millions of dollars to implement e‐government systems. The investments can be considered useful only if the usage rate is high. The study can help ICT decision makers in government to recognize the critical factors that are responsible for the success of a G2B system like EPS.

Originality/value

The model used in the study is one of the few models designed to determine factors influencing intention to use and actual usage behavior in a G2B system in a fast‐developing country like Malaysia.

Details

Internet Research, vol. 20 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 23 August 2013

Edda Tandi Lwoga

This study aims to examine the suitability of information systems (IS) success model in the adoption of library 2.0 technologies among undergraduate students in the African…

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Abstract

Purpose

This study aims to examine the suitability of information systems (IS) success model in the adoption of library 2.0 technologies among undergraduate students in the African context, and focused at the Muhimbili University of Health and Allied Sciences (MUHAS) of Tanzania.

Design/methodology/approach

Based on the IS success model, the study re‐specified and validated the IS model to examine adoption of library 2.0 technologies via a structural equation modeling (SEM) approach. The study examined the role of quality (service quality, information quality and system quality) in influencing user perceived net benefits, satisfaction and intention to reuse library 2.0 application. A case study research design was used in this study. Self‐administered questionnaire were distributed to all first year undergraduate students (n=408) at MUHAS, with a rate of return of 71.8%.

Findings

The study findings confirm the validity of using the proposed IS model for library 2.0 adoption assessment. The users’ intention to reuse is quite important, and accurately predicts the usage behaviour of library 2.0 services. The perceived net benefits had the strongest effect on users’ intention to reuse library 2.0 systems than any other determinants within the model. Among the three quality‐related constructs, service quality had the strongest total effect on perceived net benefits and intention to reuse. Compared to system quality, information quality had the largest effect on user satisfaction. It is thus important for librarians to consider all these factors for effective adoption of library 2.0 projects in research and academic institutions.

Originality

This is the first comprehensive study focusing on the health sciences library patron's usage behaviour of library 2.0 applications in Tanzania, and reveals findings that are useful for planning and implementing library 2.0 initiatives in other institutions with similar conditions.

Details

Campus-Wide Information Systems, vol. 30 no. 4
Type: Research Article
ISSN: 1065-0741

Keywords

11 – 20 of over 43000