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This chapter discusses the use of qualitative content analysis in the field of hospitality and tourism. The primary objective of this chapter is to draw attention to the use of a content analysis approach for the treatment of data. As a further objective, the chapter contributes to current knowledge by underscoring a qualitative content analysis approach that would be of benefit to hospitality and tourism scholars. Overall, the chapter serves to inform hospitality and tourism scholars of how to increase the trustworthiness of qualitative content analysis approaches, which is seen as one of the most crucial impediments to its use.

Considering the significant increase of studies in the hospitality and tourism field that use content analysis as a research method, this chapter aims to describe the research process when the methodology of qualitative content analysis is utilized. Particular attention is placed on the operational procedures of this method—from the initial planning and preparation to presentation of findings and evaluation of the process, as this is often omitted by hospitality and tourism researchers. Four distinct stages are described in this chapter: preparation, data collection and analysis, reporting findings, and evaluation of the process. The discussion in this chapter helps to clarify how qualitative content analysis should be undertaken in a systematic manner, which would be of particular benefit to hospitality and tourism researchers. Advantages and disadvantages of the qualitative content analysis and its contribution to hospitality and tourism studies are also discussed.

Content analysis is a family of systematic, rule-guided techniques used to analyze the informational contents of textual data (Mayring, 2000). It is used frequently in nursing research, and is rapidly becoming more prominent in the medical and bioethics literature. There are several types of content analysis including quantitative and qualitative methods all sharing the central feature of systematically categorizing textual data in order to make sense of it (Miles & Huberman, 1994). They differ, however, in the ways they generate categories and apply them to the data, and how they analyze the resulting data. In this chapter, we describe a type of qualitative content analysis in which categories are largely derived from the data, applied to the data through close reading, and analyzed solely qualitatively. The generation and application of categories that we describe can also be used in studies that include quantitative analysis.

Purpose – The paper presents a content analysis of the 2009 Exposure Draft of Code of Ethics for Professional Accountants in China. It aims to investigate how equivalently the Chinese Institute of Certified Public Accountants (CICPA) adopts the International Federation of Accountants (IFAC) Code with certain adjustments due to specific national circumstances. The investigation is intended to highlight the principles-based conceptual framework approach to settlement of ethical standards and regulation for professional conduct.

Design/Methodology/Approach – Regarding the codes of ethics for professional accountants as a genre of discourse text, this paper applies a content analysis method to the investigation of how the newly revised Code of Ethics for Professional Accountants in China adopts the IFAC Code of the same type. Both semantic content and presentation format are considered in the content analysis.

Findings – This study puts forward the argument that even though CICPA claims to have equivalently adopted the principles-based conceptual framework of the IFAC ethical codification, the rigid legalistic presentation format might, however, deviate from the newly revised codification of CICPA from ethical principles to regulatory rules. Our findings prove a practical and nation-specific form of combining direct import and legal enhancement at a time when the Chinese accounting profession is on its way to converging with the IFAC Code of Ethics.

Research limitations/Implications – One limitation of the current study is the lack of information about the motivation of CICPA in adopting the principles-based conceptual framework approach to ethical codification, besides the pragmatic needs of global economic and business environments. Also, the current study focuses its comparison on IFAC and CICPA, without limited consideration of differences in cultural traits.

Practical implications – Content analysis results and conclusions of the study might render pragmatic the implications for future adoptions of the IFAC Code by various national or regional professional bodies.

Originality/Value – This paper proposes a content analysis, in terms of semantic units and legislative formats in ethical codification documents, to identify the principles-based conceptual framework approach in the IFAC and CICPA codes of ethics.

The reliance on teams in today’s work environment underscores the importance of understanding how teams function. To better understand teams, one must be able to measure team dynamics or interaction. The purpose of this chapter is to outline an unobtrusive approach to measuring team dynamics from verbal communications.

The basic premise of this approach is that the words we use provide insight into how we feel and think at any given time. The methodology described in this chapter employs a lexical analytic approach to examining team dynamics. To best accomplish this, we first identify the principal features or dimensions of teamwork and then we propose lexical measures that may map to these processes.

This approach can be employed to track team functioning over time “at a distance” without interrupting task performance.

This chapter describes an approach to measuring relevant teamwork dimensions through verbal content. This approach has the potential to give us direct, unobtrusive insight into the emotional and cognitive states of teams. It is original in its examination of how team dynamics can be indexed in speech.

Higher education, and in particular libraries, have changed significantly over the last decade due to the adoption of technological advancements such as the Internet and the World Wide Web. The multitude of ways patrons can interact with librarians and library resources has been only the latest step in a very long process which started with traditional snail mail and the phone. As educators, librarians have always been interested in using new tools to improve services. These services are increasingly being made available to patrons who do not physically enter a library building. This paper looks at what library services are currently being offered to students at a distance in order to better plan for the future.

Managerial cognition is a fundamental area informing all sub-fields in strategy, and therefore, a systematic review of the methodological choices of premier strategy publications aids cognition researchers in choosing methods. However, past studies have given little attention to the methods recently published in premier journals. This chapter both illustrates a common cognitive method – content analysis – and uses it to analyze the methodological content of 573 publications from two prominent management journals. Our findings provide cognition scholars with useful information about current methodological standards. Our findings also will help students choose methods courses and will spark a healthy debate about methodological expectations.

This chapter describes the research methods used in this study. Section 4.2 introduces the content analysis of company-sponsored websites. Section 4.3 outlines the intellectual capital disclosure signals – narrative, visual and numerical – and their measurement. Section 4.4 introduces the recording of quantified intellectual capital disclosure signals within the coding framework. Section 4.5 describes issues relating to the validity and reliability of content analysis in measuring intellectual capital disclosure signals as well as overcoming any problems. Section 4.6 outlines the sample size and reasons some firms were excluded from the study. Section 4.7 explains the survey questionnaire administered in this study. Section 4.8 describes focused interviews conducted in this study. Section 4.9 provides a summary of the chapter.