The Use of Qualitative Content Analysis in Hospitality and Tourism

Abstract

This chapter discusses the use of qualitative content analysis in the field of hospitality and tourism. The primary objective of this chapter is to draw attention to the use of a content analysis approach for the treatment of data. As a further objective, the chapter contributes to current knowledge by underscoring a qualitative content analysis approach that would be of benefit to hospitality and tourism scholars. Overall, the chapter serves to inform hospitality and tourism scholars of how to increase the trustworthiness of qualitative content analysis approaches, which is seen as one of the most crucial impediments to its use.

Citation

Çakar, K. (2022), "The Use of Qualitative Content Analysis in Hospitality and Tourism", Okumus, F., Rasoolimanesh, S.M. and Jahani, S. (Ed.) Contemporary Research Methods in Hospitality and Tourism, Emerald Publishing Limited, Leeds, pp. 143-155. https://doi.org/10.1108/978-1-80117-546-320221010