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This paper aims to inquire and argue for a renovated model of Confucian political leadership as a way of political governance rooted in a philosophy of humanity and its potential for development.

The paper is primarily critical and constructive through philosophical analysis and synthesis of ideas and insights into nature of man and political leadership in light of Confucian texts and practices.

Based on reflection and analysis, the classical model of political leadership is shown to consist of core values of virtues and visions in classical Confucianism. By conceptual reconstruction a new Confucian model is formulated in such a way in which ethics of utilities and ethics of justice and righteousness are incorporated. The author further shows how it can be realized in different functions of modernized political and economic leadership. The author finds that this move resulted in achieving an essential transformation toward a more realistic application and practice in a global world.

In so far as the new model deals with a process of normative harmonization in which it can be further enhanced by comprehensive considerations of intrinsic human values and future development of humanity as a whole, this model provides a practical method for meeting the urgent needs on different levels of leadership and management for creative and world‐oriented attitude‐building, policy‐making and strategic seminar‐course designing for graduate and executive training in contemporary business schools.

The author has innovatively constructed the new Confucian model and show how political leadership in this model has the capability and ability to persevere in seeking harmony and harmonization among traditions and nations in the global world. The author has also explained how and why morality when properly supported can be a global leading power for bringing harmony and harmonization to the world. The author has formed a new concept of political leadership force and named it the moral power in addition to but not separated in its persuasion from hard power, soft power and smart power of Joseph Nye. The author's formulation and argument for the new model with its moral power constitute a highly significant contribution to the understanding of Confucian political leadership in contemporary global contexts.

Three strategic perspectives exist in dealing with globalization: convergence with the rational Anglo perspective, divergence of the local cultural perspective, and a hybrid cross‐vergence. A fourth alternative “transvergence” ‐ a transformative reinterpretation and application of the indigenous cultural perspective ‐ is identified, that firms can learn over time to combine their strong ties to the local environment with technological and institutional change. Three case studies highlight the process of transvergence. The findings suggest that a focus on the transvergence perspective can be an important addition to our understanding of how globalization can affect firm behavior and result in new business strategies.

Behavioral intention models are assumed to be universally applicable; however, recent criticisms have questioned their application among non‐Western subjects. It is argued that models that posit constructs that represent and measure the cultural nature of evaluative and normative latent constructs will best model intention formation in a culture. Thus, emic measures of etic latent constructs are required. A review of culturally‐influenced differences in reasoning processes between Chinese and Americans provides a theoretical basis to explore these models with samples from two cultures. Models considered Western, Oriental, and universal were compared with Hong Kong and US subjects. As predicted, the most Western model fit the USA data best and the most Oriental model fit the Hong Kong data best. Also as predicted, the measures of evaluation most representative of emic thought processes were most related to intention formation. Results suggest that the BI framework is applicable across cultures, yet must be operationalized with the distinctive thought processes of each culture in mind.

This paper reconsiders the approaches to measuring Confucian values, and tests their association with workforce performance. The purpose of this paper is to examine how such values and performances are prioritized across three East Asian societies, but more importantly, identifies how variations across societies might result from the way in which Confucianism has been transformed/appropriated differently across history.

A Best-Worst experimental design is used to measure three aspects of Confucianism (relational, pedagogical, and transformative), and three aspects of workforce performance (mindset, organization, and process) to capture the trade-offs by respondents from three East Asian societies: China (n=274), Taiwan (n=264), and South Korea (n=254). The study employs analysis of variance with post-hoc tests to examine differences between societies. A hierarchical cluster analysis using Ward’s method is utilized to identify clusters based on similarities within the data. And last, multiple regression analysis is applied to determine the explanatory power of Confucian values on workforce performance.

Findings confirm the prioritization of three aspects of Confucianism (relational, pedagogical, and transformative) to differ between Mainland Chinese, Taiwan Chinese, and Korean respondents – producing five distinct clusters based on similarities across three societies. Overall, between 7 and 27 percent of the variance in workforce performance could be explained by the Confucian values included in this study.

This study highlights the “different shades of Confucianism” across East Asian societies, which we coin as Confucian Origin, Preservation, and Pragmatism, and demonstrates the need to take a multifaceted perspective in the measurement of Confucian culture. The study provides empirical support for the link between Confucianism and performance at the micro-level, as originally proposed by Baumann and Winzar (2017), and identifies specific antecedents of behavior for research moving forward.

This study examines whether Confucian culture can promote enterprise total factor productivity (TFP), and it also studies how transmission mechanism works on enterprise TFP.

Based on the data of A-share listed companies on Shanghai and Shenzhen stock markets from 2008 to 2019, this study measures the influence of Confucian culture on enterprise TFP by the number of Confucian academies and Confucian temples within three radius ranges of a company's registered address.

The empirical results show that Confucian culture has a positive effect on the enterprise TFP. The transmission mechanism test shows that Confucian culture can promote the TFP of Chinese enterprises through reducing agency cost, improving agency efficiency and enhancing innovation.

The findings in this study provide implications for policymakers, scholars and enterprises. The results show that Confucian culture can enhance the TFP of Chinese enterprises. Especially in emerging markets including China, the Confucian culture, as an informal institution, can effectively complement formal institutions, promoting enterprise TFP.

This study expands the literature on Confucian culture in two aspects: the influence of Confucian culture on TFP and its transmission mechanism. To the authors' knowledge, this is the first study to identify a link between Confucian culture and enterprise TFP.

This study aims to examine unique cultural influences in the context of buyer-supplier relationships in a Confucian culture. The paper identifies whether and how long-term orientation (LO), an inherent value of Confucianism, is an antecedent of important factors of channel relationships, rather than a relationship outcome and whether and how market orientation mediates relations among LO and other relational factors.

Data were collected from retail buyers at department stores in South Korea, a country that is representative of Confucian culture. One hundred and fourteen valid cases were analysed using path analysis to assess the proposed model.

LO plays significant anteceding roles in market orientation, trust, and economic dependence, both directly and indirectly. In addition, market orientation mediates the impact of LO on trust and economic dependence.

Testing the proposed model with both retailers' and suppliers' data will add robustness to the research findings. This research advances the understanding of cultural influence on channel relationship regarding the role of LO and market orientation. Strategic practical implications include that marketers who deal with business partners in Confucian culture need to understand the embeddedness of LO and its impact on business relationship management.

The current study scrutinizes unique aspects of cultural influence on the anteceding roles of LO and the direct relationship between LO and market orientation in Confucian culture. The findings on the cultural embeddedness of LO provide novel insights; they also provide managerial implications for Western marketers in how to better deal with Confucian business partners.

The purpose of this paper is to suggest that the information ethics (IE) of students appear to improve more through adoption of the technology mediated learning (TML) platform rather than face-to-face (FTF) approach. In addition, it shows the pattern changes in each scenario resulting from the ethics training and analyses them from the Confucian ethics perspective, indicating that researchers should consider this aspect in future models.

This study employed non-parametric methods to test the outcome of the “information ethics course” of two kinds of training platforms. FTF training: 193 students; TML training: 185 students.

The TML platform produces a more significant improvement in the students’ respect for rules, privacy, accessibility, and intellectual property (IP) cognition, rather than the FTF method. Based on the findings, two propositions (eight sub-propositions) are formulated and revised two sub-propositions.

However, this study has a few limitations that can be enhanced by further research in the future: first, the data were only collected from one university (National Pingtung University), thus, the external validity is not satisfactory for all Chinese context students. Second, it is necessary to collect both of scenario-based and qualitative data from different cultural context students (such as Mainland China, the USA, Europe, Arabia, etc.) and then compare their results, thereby making further contributions to the current study. Third, the study was intentionally used as the measure of progress in ethical understanding without highlighting the difference between intentionality and actual behavior.

Teachers should draw upon the principles of Ren, Yi, and Li, from the Confucian ethics perspective to encourage students to respect the IE for Chinese context students. In addition, emphasis should be placed on the ability of students to build their information ethics cognition through the cognitive information processing learning methods, which can enhance the “accessibility,” “accuracy,” “privacy,” and “IP” cognition of Chinese students in both the FTF and TML platform learning process. This will help to reduce students’ unethical behavior as they advance in their future careers.

The purpose of this article is to assist US apparel firms to successfully market in China. It aims to accurately predict Chinese consumers' purchase intentions toward a US brand. For this purpose, it proposes a composite model incorporating two behavioral intention models, Lee's model and decomposed Ajzen's model, and empirically tests the composite model.

A total of 747 consumer data were collected in three cities of China, Shanghai, Beijing, and Guangzhou, utilizing a series of mall intercept method at two levels of shopping malls in each city.

Among the proposed direct paths to purchase intention (PI), attitude toward the US brand apparel was the most important in explaining contemporary Chinese consumers' purchase intentions, followed by external perceived behavioral control (PBC) and subjective norm (SN). Two Confucian values, face saving and group conformity, did not directly affect PI at all, and face saving only influenced PI indirectly through the increase of attitude toward US brand apparel. Among external PBC (one's controllability toward a purchase) and internal PBC (one's self‐efficacy), only external PBC led to PI.

By examining the two aspects of PBC, the study validated the importance of consumers' resource controllability (i.e. external PBC) in Chinese purchase behaviors in the midst of rapid socioeconomic changes. This approach advances previous studies that primarily viewed PBC as one dimension.

The paper is one of earliest endeavors to consider the decomposed PBC in a composite model. Also, the paper provides early proof that external PBC is more important than internal PBC in purchase contexts.

To provide an understanding of the ways in which Confucian Heritage students use reflection as a means of learning at university.

The approach is an exploratory qualitative study into the ways in which Confucian Heritage students learn while studying at university. Data are collected by means of semi‐structured formal interviews involving six students enrolled in a first‐year business course at an Australian university. Interviews are analysed using qualitative content analysis to identify major themes.

The research finds that values and cultural background influence Confucian Heritage students' approaches to teaching and learning at university. Beliefs that Confucian Heritage students learn through “rote learning” are challenged. Reflection is shown to be an important means of understanding, through deep learning, for Confucian Heritage students.

Understanding the relationship between culture and learning will inform teaching practice, thus enabling educators to guide and facilitate learning outcomes more effectively.

The research challenges the assumption that Confucian Heritage students use surface learning approaches such as “rote learning”. In fact, repetition is part of a process of reflection leading to deep learning. The research shows the importance of understanding culture as a means of improving learning outcomes.

This study examines the predictors of Korean consumers’ behavioral intention to buy imported and domestic products, based on Lee’s revised Fishbein model. The revised model incorporated two salient Confucian concepts – face saving and group conformity. There were two phases to the study, qualitative (focus group interviews) and empirical (experimental survey design). From the focus group data, parallel self‐report mail survey instruments were developed and sent to Korean students studying temporarily at a large midwestern university in the USA. Instruments were randomly assigned to subjects using a between‐subject experimental design. Findings indicate that there is a positive relationship between Korean consumers’ attitudes toward a product and their product evaluation. Further, there is a positive relationship between their attitudes and their intention to buy either domestic or imported products. The components of cultural pressure, face saving and group conformity have a weaker influence on attitudes than product evaluation, and they are significant predictors for domestic products but not for imported products. Finally, managerial implications and marketing strategies are discussed for multinational and domestic marketers.