To read the full version of this content please select one of the options below:

The Transvergence Proposition Under Globalization: Looking Beyond Convergence, Divergence and Crossvergence

Vipin Gupta (Grand Valley State University)
Jifu Wang (University of Houston, Victoria)

Multinational Business Review

ISSN: 1525-383X

Article publication date: 17 June 2004

Abstract

Three strategic perspectives exist in dealing with globalization: convergence with the rational Anglo perspective, divergence of the local cultural perspective, and a hybrid cross‐vergence. A fourth alternative “transvergence” ‐ a transformative reinterpretation and application of the indigenous cultural perspective ‐ is identified, that firms can learn over time to combine their strong ties to the local environment with technological and institutional change. Three case studies highlight the process of transvergence. The findings suggest that a focus on the transvergence perspective can be an important addition to our understanding of how globalization can affect firm behavior and result in new business strategies.

Keywords

Citation

Gupta, V. and Wang, J. (2004), "The Transvergence Proposition Under Globalization: Looking Beyond Convergence, Divergence and Crossvergence", Multinational Business Review, Vol. 12 No. 2, pp. 37-58. https://doi.org/10.1108/1525383X200400009

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited