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Article
Publication date: 15 May 2023

Hyun Ju Jeong and Deborah S. Chung

Corporate social responsibility (CSR) communication covered by the news media is considered as more credible and effective in shaping public perceptions toward corporations than…

Abstract

Purpose

Corporate social responsibility (CSR) communication covered by the news media is considered as more credible and effective in shaping public perceptions toward corporations than CSR shared by corporations themselves. This is particularly true when CSR is about corporations with social stigma inherent in business practices. This study examines the CSR publicity of stigmatized industries from the journalism lens.

Design/methodology/approach

A content analysis was conducted with CSR stories from 2019 to 2020 by USA newspapers (n = 348).

Findings

Results of this study showed that the overall volume of CSR from stigmatized industries has decreased, with fewer responses to the recent pandemic. Further, the media brought promotional CSR activities and the business motives behind the activities into focus. Opposing patterns were found for CSR of non-stigmatized industries presented with philanthropic activities based on corporations' social motives to help communities. Similarly, economic and legal responsibilities reflected in the CSR pyramid were more prominently reported for stigmatized industries, and ethical and discretionary responsibilities appeared more frequently for non-stigmatized industries.

Practical implications

Integrating business and media literature, this study enriches scholarly discussions on media processes and effects for CSR communication. This study also provides practical implications for stigmatized industries by highlighting more authentic and careful approaches for CSR communication to earn positive publicity.

Social implications

This study provides social implications by highlighting the importance of CSR communications through the lens of news media when corporations are socially stigmatized.

Originality/value

Stigmatized industries are known to be active in CSR communication to nullify social stigma surrounding themselves. The authors' findings provide empirical evidence suggesting that not all publicity benefits CSR communication for stigmatized corporations.

Details

Corporate Communications: An International Journal, vol. 28 no. 6
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 4 December 2023

Xi Wang, Xinyi You, Yulan Xu and Jie Zheng

Social media's role in engaging participants in sports events, particularly during the pandemic, is acknowledged. However, previous studies often utilized sports events for…

Abstract

Purpose

Social media's role in engaging participants in sports events, particularly during the pandemic, is acknowledged. However, previous studies often utilized sports events for diverse objectives but overlooked brand equity's influence on sports event development. And very limited research explores social media's impact on brand equity in esports events, despite its significance. Therefore, this study aims to explore how social media affects esports event brand equity and participants' satisfaction and engagement with social media through brand equity's influence.

Design/methodology/approach

The study focused on League of Legends World Championships (LOLWC) participants, who completed a self-judged questionnaire online. The questionnaire included demographic details and latent constructs. Data analysis involved two steps: exploratory factor analysis (EFA) to assess measurement scale validity and structural equation modeling (SEM) to study relationships between traits.

Findings

The results reveal that, within the esports event context, controlled communication exerts a meaningful and dual impact – both directly and indirectly – on the fundamental components of brand equity. This, in turn, serves as a catalyst for increasing participant contentment and their posting intention.

Originality/value

This study applies brand equity theories to the esports domain, exploring participant-based brand equity concepts, user behavior and the influence of social media communication on event branding and engagement. It also recommends strategies for event improvement, emphasizes controlled communication for brand equity and highlights marketing's role in brand awareness, association and participant satisfaction. Additionally, it suggests government regulation to address cyber violence during esports events.

Details

International Journal of Sports Marketing and Sponsorship, vol. 25 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 5 December 2023

Andrea Lučić and Marija Uzelac

The study aims to analyse the possibilities of positioning the anti-consumption through different communication appeals. It analyses commercial and social marketing campaigns in…

Abstract

Purpose

The study aims to analyse the possibilities of positioning the anti-consumption through different communication appeals. It analyses commercial and social marketing campaigns in the global context, with the aim to recommend communication guidelines to empower anti-consumption among different industries.

Design/methodology/approach

The study conducted a qualitative content analysis of marketing communication focused on anti-consumption promotion.

Findings

The results bring a comprehensive overview of possible communication appeals of anti-consumption and prove feasibility of their implementation. The analysis of used appeals leads to recommendations for developing effective marketing communication for promoting anti-consumption.

Practical implications

The recommendations can serve both for-profit and non-profit organization as a showcase to discover the idea of anti-consumption as communication appeals. By empowering anti-consumption, consumers could reach personal welfare and participate in social equilibrium. Also, the study brings recommendations for further research considering the evaluation of the implemented strategies.

Originality/value

The study covers a gap in published literature focusing on comprehensive analysis of existing anti-consumption marketing communication strategies and appeals and brings an overview of potential strategies for empowering anti-consumption among modern consumers.

Details

Corporate Communications: An International Journal, vol. 29 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 21 August 2023

Puja Singh, Vishal Suresh Pradhan and Yogesh B. Patil

The main purpose of this paper is to investigate drivers and barriers of climate change mitigation strategies (CCMS), their linkages and impact in Indian Iron and Steel Industry…

Abstract

Purpose

The main purpose of this paper is to investigate drivers and barriers of climate change mitigation strategies (CCMS), their linkages and impact in Indian Iron and Steel Industry (IISI) in light of ninth sustainable development goal (building resilient infrastructure, promote sustainable industrialization and foster innovation).

Design/methodology/approach

To identify relevant drivers and barriers, a thorough literature review and opinions of industry experts were obtained. Utilizing Total Interpretive Structural Modeling (TISM), the selected drivers and barriers were modeled separately along with Cross Impact Matrix-multiplication Applied to Classification (MICMAC).

Findings

Pragmatic and cost-effective technology, less supply chain complexity, robust policy and legal framework were found to have the highest driving power over all the other drivers. Findings suggest political pressure as the most critical barrier in this study. The results from TISM and MICMAC analysis have been used to elucidate a framework for the understanding of policymakers and achieve top management commitment.

Practical implications

This paper will help researchers, academicians, industry analysts and policymakers in developing a systems approach in prioritizing CCMS in energy-intensive (coal dependent) iron and steel plants. The model outcomes of this work will aid operational research to understand the working principles in other industries as well.

Originality/value

To the best of authors' knowledge, there is paucity of reported literature for the drivers and barriers of CCMS in iron and steel industry. This paper can be considered a unique, first attempt to use data from developing nations like India to develop a model and explain relationships of the existing drivers and barriers of CCMS.

Details

Management of Environmental Quality: An International Journal, vol. 35 no. 1
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 19 October 2023

Guotai Chi and Ahmed R. Gooda

This study aims to explore how earnings management techniques are affected by corporate financial debt risk (FDR), internal control (IC) effectiveness and CEO education.

Abstract

Purpose

This study aims to explore how earnings management techniques are affected by corporate financial debt risk (FDR), internal control (IC) effectiveness and CEO education.

Design/methodology/approach

The study uses a sample from listed firms in China from 2010 to 2017, comprising different industries, including agriculture, forestry, livestock farming and fishing; mining; manufacturing; electric power, gas and water production and supply; construction; transport and storage; information technology; the real estate industry; social services; and communication and cultural. The regression analysis is used to test the hypotheses. The two-stage least squares technique is used to check for endogeneity issues.

Findings

The study finds that firms are less likely to manage real earnings when they have more robust IC and FDR. Likewise, companies with weak ICs are more likely to manipulate real earnings. Besides, the study finds an influence of CEO education on the relationship between IC, FDR and real earnings management (REM). These results can be applied to the sectors in the sample covered by the research, and the authors do not overlook the energy industry sector for the importance of its role in the economy.

Research limitations/implications

There are some limitations for the researcher when performing any research, and this study is no exception. Researchers are urged to take these circumstances into consideration when generalizing or comparing the results because the methods used to calculate the measurement variables in each study may differ somewhat from those used in other research. In addition, expanding the current research design to incorporate additional nations may be an area of interest for future research and could aid in evaluating the effects of nation-specific elements (such as inflation, culture, legal systems and political considerations) on the usefulness of IC and decreasing FDR. Second, the current study focuses on the impact of IC and FDR on REM; this paper does not dissect the “black box” of IC and consider how each element affects earnings management. Future research may need to focus specifically on how effective IC would affect earnings management and precisely what IC mechanisms would discourage the management of earnings.

Practical implications

Helping companies listed in China to make decisions and improve investors’ vision of the results of real companies’ businesses, as well as helping management to avoid falling into debt risk and the consequent effects and manipulation of earnings.

Originality/value

By highlighting the significance of IC and debt risk in enhancing information quality in China, the results contribute to the body of work examining the relationship between IC, FDR and REM. In addition, this study uses a CEO’s education to moderate this link.

Details

Journal of Financial Reporting and Accounting, vol. 22 no. 1
Type: Research Article
ISSN: 1985-2517

Keywords

Article
Publication date: 22 February 2024

Yones Romiani, Maryam Sadat Ghoraishi Khorasgani and Saeid Norollahee

Nowadays, universities increasingly consider reputation as a key component for improving quality and rankings. A positive reputation opens doors to added value and diverse…

Abstract

Purpose

Nowadays, universities increasingly consider reputation as a key component for improving quality and rankings. A positive reputation opens doors to added value and diverse opportunities. This paper aims to explore Middle Eastern higher education managers' perceptions of university reputation components.

Design/methodology/approach

Given the significance of this concept in Middle Eastern universities, a descriptive phenomenological qualitative approach is adopted to identify these key components. The study includes interviews with university managers, and data are collected through semi-structured interviews and analyzed thematically.

Findings

The findings reveal that, from the perspective of higher education managers, university reputation is influenced by four main components: university management and leadership, quality and performance, identity and image and social responsibility. These components are tailored to the context of Middle Eastern countries.

Practical implications

Practical implications are clearly laid out in the form of four key themes for higher education managers in Middle Eastern countries to manage reputation.

Originality/value

The study’s outcomes can be used as a guide for university managers in developing countries to change the situation in their favor and achieve great success in the competitive condition of universities by planning and making policies in this direction. Also, the managers of higher education in the Middle Eastern countries can take advantage of the components of this study to improve the quality and quantity of their universities and take an important step towards increasing the university’s reputation at the international level.

Details

International Journal of Educational Management, vol. 38 no. 2
Type: Research Article
ISSN: 0951-354X

Keywords

Article
Publication date: 2 February 2023

Makhmoor Bashir

The purpose of this paper is to investigate the influence of strategic flexibility on small and medium enterprises (SMEs) performance, and how such effects are mediated by…

2862

Abstract

Purpose

The purpose of this paper is to investigate the influence of strategic flexibility on small and medium enterprises (SMEs) performance, and how such effects are mediated by business model innovation (BMI).

Design/methodology/approach

Data was collected in the form of surveys from 200 SMEs located in Saudi Arabia. The collected data were analyzed with structural equation modeling using Amos 23.

Findings

The results highlighted that strategic flexibility has a direct and significant influence on SME performance. Moreover, BMI partially mediates the relationship between strategic flexibility and SME performance.

Research limitations/implications

The findings of this study suggest that managers should be made aware that strategic flexibility can be an important driver for BMI which in turn would enhance SME performance. This study argues that the perks of strategic flexibility are irrespective of firm size. Furthermore, BMI can help improve the performance of SMEs by unlocking new opportunities for value creation and value capture

Originality/value

To the best of the author’s knowledge, this study is one of the first to test the relationship between strategic flexibility and SME performance through BMI.

Details

International Journal of Innovation Science, vol. 15 no. 5
Type: Research Article
ISSN: 1757-2223

Keywords

Article
Publication date: 14 June 2023

Liz Sharples, Judith Fletcher-Brown, Marta Nieto-García, Kokho Sit and Giampaolo Viglia

This paper aims to investigates the use of internal communications to foster workforce resilience in the cruise industry during a crisis. Drawing on the regulatory focus theory…

Abstract

Purpose

This paper aims to investigates the use of internal communications to foster workforce resilience in the cruise industry during a crisis. Drawing on the regulatory focus theory, this study explores how internal communication strategies can build employee resilience particularly at a time of difficulty. The regulatory focus theory explores the employee’s rationale for goal pursuit. Prevention-focused individuals are concerned with safety and responsibility while promotion-focused individuals focus on goal advancement. The authors seek to broaden the existing understanding of the application of the regulatory focus theory as a lens to inform internal communications crisis strategies.

Design/methodology/approach

Qualitative research using 15-semi structured interviews with cruise industry experts was undertaken during the pandemic. Applying a sensemaking and sense giving approach the researchers thematically analyzed the data in three stages, allowing for new theoretical insights to be uncovered.

Findings

The findings suggest that internal communication strategies should include prevention-focused messages emphasizing the cruise companies’ responsibility to employees, and promotion-focused communications, to include social interaction and individual growth opportunities.

Originality/value

This study’s contribution is three-fold. First, the authors extend the theoretical application of the regulatory focus theory to internal communication and identify a novel concurrent application of both prevention- and promotion-focused messages for developing a resilient workforce. Second, the authors introduce a preliminary conceptualization of an internal crisis communication strategy, emphasizing the concurrent application of prevention- and promotion-focused messages. Finally, the author offer practical suggestions for managing crisis communication strategies.

目的

本文研究了在危机中利用内部沟通来建立邮轮业员工的复原力。借鉴规范方法理论, 本研究探讨了内部沟通策略如何促进员工的复原力, 尤其是在困难时期。规范性关注理论探讨了员工追求目标的原因。注重预防的人关注安全和责任, 而注重晋升的人则关注目标的实现。我们旨在扩展现有的知识, 将规范性焦点理论作为一个镜头, 为危机情况下的内部沟通策略提供参考。

设计/方法/途径

我们对邮轮行业的专家进行了15次半结构化的访谈。 研究人员使用感性认识和感性方法, 分三个阶段对数据进行了主题分析, 发现了新的理论观点。

结论

研究结果表明, 内部沟通策略应该包括以预防为主的信息, 强调邮轮公司对员工的责任, 以及以宣传为主的沟通, 包括社会互动和个人成长的机会。

原创性

本研究的贡献有三点。首先, 我们扩展了监管焦点理论在内部沟通中的理论应用, 并确定了一个新的同时应用预防和宣传为重点的信息来发展一个有弹性的员工队伍。其次, 我们提出了内部危机沟通连续体的初步概念化。最后, 我们为管理危机沟通策略提供了实用建议。

Propósito

Este artículo investiga el uso de las comunicaciones internas para fomentar la resiliencia de los trabajadores del sector de los cruceros durante una crisis. Basándose en la teoría del enfoque normativo, este estudio explora cómo las estrategias de comunicación interna pueden fomentar la resiliencia de los empleados, especialmente en un momento de dificultad. La Teoría del Enfoque Normativo explora las razones del empleado para perseguir un objetivo. Los individuos centrados en la prevención se preocupan por la seguridad y la responsabilidad, mientras que los centrados en la promoción se centran en la consecución de objetivos. Pretendemos ampliar el conocimiento existente sobre la aplicación de la Teoría del Enfoque Normativo como lente para informar las estrategias de comunicación interna en situaciones de crisis.

Diseño/metodología/enfoque

Realizamos 15 entrevistas semiestructuradas con expertos del sector de los cruceros. Aplicando un enfoque de creación y transmisión de sentido, los investigadores analizaron temáticamente los datos en tres fases, lo que permitió descubrir nuevas perspectivas teóricas.

Conclusiones

Los resultados sugieren que las estrategias de comunicación interna deben incluir mensajes centrados en la prevención, que hagan hincapié en la responsabilidad de las compañías de cruceros para con los empleados, y comunicaciones centradas en la promoción, que incluyan la interacción social y las oportunidades de crecimiento individual.

Originalidad

La contribución de este estudio es triple. En primer lugar, ampliamos la aplicación teórica de la Teoría del Enfoque Regulador a la comunicación interna e identificamos una novedosa aplicación concurrente de mensajes centrados tanto en la prevención como en la promoción para desarrollar una plantilla resiliente. En segundo lugar, presentamos una conceptualización preliminar del continuo de la comunicación interna de crisis. Por último, ofrecemos sugerencias prácticas para gestionar las estrategias de comunicación de crisis.

Open Access
Article
Publication date: 20 December 2022

Abyshey Nhedzi and Caroline Muyaluka Azionya

This study answers the call for research and theorising exploring ethical communication and brand risk from the African continent. The study's purpose was to identify the…

1248

Abstract

Purpose

This study answers the call for research and theorising exploring ethical communication and brand risk from the African continent. The study's purpose was to identify the challenges that strategic communication practitioners face in enacting ethical crisis communication in South Africa.

Design/methodology/approach

The researchers conducted ten in-depth interviews with South African strategic communication professionals.

Findings

The dominant theme emerging from the study is the marginalisation and exclusion of the communication function in decision-making during crisis situations. Communicators were viewed as implementers, technicians and not strategic counsel. The protection of organisational reputation was done at the expense of the ethics and moral conscience of practitioners. Practitioners were viewed and deployed as spin doctors and tools to face unwanted media interactions.

Originality/value

The article sheds light on the concepts of ethical communication and decision-making in a multicultural African context using the moral theory of Ubuntu and strategic communication. It demonstrates the tension professionals experience as they toggle between unethical capitalist approaches and African values. The practitioner's role as organisational moral conscience is hindered, suppressed and undermined by organisational leadership's directives to use opaque, complex communication, selective transparency and misrepresentation of facts.

Details

Corporate Communications: An International Journal, vol. 28 no. 7
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 28 August 2023

Abdallah Mrindoko Ally

This paper aims to assess the legal and regulatory framework for mobile banking (M-banking) in Tanzania. The technological development in information and communication…

Abstract

Purpose

This paper aims to assess the legal and regulatory framework for mobile banking (M-banking) in Tanzania. The technological development in information and communication technologies has converted a mobile phone from a simple communication device to a very complex instrument that allows people to perform various digital transactions and extra operations such as web browsing and email reading. Such tremendous developments have brought in place the regime of M-banking. The birth of M-banking has brought legal and institutional challenges that were not anticipated before. It has complicated the traditional role of the telecommunication regulator and financial regulator in the business and caused legal gaps that need to be bridged.

Design/methodology/approach

To disclose the legal gaps and bridge them, the study used doctrinal legal method and comparative study to learn the experience of international legal instruments and policies and laws of other jurisdictions. This paper has evaluated the contribution of international legal instruments and legal frameworks of foreign jurisdictions such as Kenya and the Philippines.

Findings

It has been revealed that the prevailing laws regulating M-banking in Tanzania do not adequately address and bridge the existing legal gaps. There is a need to enact a specific law regulating M-banking and confer such powers to a specific institution to deal with regulatory issues.

Originality/value

This paper stresses the importance of enacting new laws that will offer room for financial inclusion in the digital economy and protect consumers against financial risk. It also intends to act as a catalyst and change agent in policy and legislative development in the M-banking industry. It would also bring special attention to addressing consumer rights, security and risky issues surrounding the M-banking industry. Although several other authors in Tanzania have written in this area, they have not clearly focused on disclosing the existing legal gaps resulting from the convergence of the financial and communication sectors. This paper is therefore trying to offer an extensive discussion on the legislative development in the M-banking industry in Tanzania.

Details

International Journal of Law and Management, vol. 66 no. 1
Type: Research Article
ISSN: 1754-243X

Keywords

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