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Brand reputation (BR) is one of the most important factors that affect the consumer–brand relationship and give businesses a competitive advantage. Businesses with a strong BR can increase their market shares and product market prices, in addition to gaining a competitive advantage. In order for businesses to have these advantages, they need to know and analyze their consumers. This study aimed to develop an alternative analysis method by using classification algorithms and regression analysis to measure and evaluate the effect of consumers' BR perceptions on their willingness to pay premium prices (WPP).

The research data were collected from 483 participants by the online survey method due to the COVID-19 pandemic. The data were first analyzed with regression analysis, and the effect of BR on WPP was found to be significant. Then, using artificial intelligence (AI) methods that were not used in previous studies, consumers' perceptions of BR and WPP were clustered and classified.

The results revealed the highest and lowest customer groups with BR and WPP and empirically demonstrated that highly accurate practical classification models can be applied to determine strategies in line with these findings.

The model proposed in this study offers an integrated approach by using AI and regression analysis together and tries to fill the gap in the literature in this field. Therefore, the novelty of this study is to quantitatively reveal and evaluate the relationship between BR and WPP by using AI classification algorithms and regression analysis together.

Referred data set produces reliable information about the network flows and common attacks meeting with real-world criteria. Accordingly, this study aims to focus on the use of imbalanced intrusion detection benchmark knowledge discovery in database (KDD) data set. KDD data set is most preferably used by many researchers for experimentation and analysis. The proposed algorithm improvised random forest classification with error tuning factors (IRFCETF) deals with experimentation on KDD data set and evaluates the performance of a complete set of network traffic features through IRFCETF.

In the current era of applications, the attention of researchers is immersed by a diverse number of existing time applications that deals with imbalanced data classification (ImDC). Real-time application areas, artificial intelligence (AI), Industrial Internet of Things (IIoT), etc. are dealing ImDC undergo with diverted classification performance due to skewed data distribution (SkDD). There are numerous application areas that deal with SkDD. Many of the data applications in AI and IIoT face the diverted data classification rate in SkDD. In recent advancements, there is an exponential expansion in the volume of computer network data and related application developments. Intrusion detection is one of the demanding applications of ImDC. The proposed study focusses on imbalanced intrusion benchmark data set, KDD data set and other benchmark data set with the proposed IRFCETF approach. IRFCETF justifies the enriched classification performance on imbalanced data set over the existing approach. The purpose of this work is to review imbalanced data applications in numerous application areas including AI and IIoT and tuning the performance with respect to principal component analysis. This study also focusses on the out-of-bag error performance-tuning factor.

Experimental results on KDD data set shows that proposed algorithm gives enriched performance. For referred intrusion detection data set, IRFCETF classification accuracy is 99.57% and error rate is 0.43%.

This research work extended for further improvements in classification techniques with multiple correspondence analysis (MCA); hierarchical MCA can be focussed with the use of classification models for wide range of skewed data sets.

The metrics enhancement is measurable and helpful in dealing with intrusion detection systems–related imbalanced applications in current application domains such as security, AI and IIoT digitization. Analytical results show improvised metrics of the proposed approach than other traditional machine learning algorithms. Thus, error-tuning parameter creates a measurable impact on classification accuracy is justified with the proposed IRFCETF.

Proposed algorithm is useful in numerous IIoT applications such as health care, machinery automation etc.

This research work addressed classification metric enhancement approach IRFCETF. The proposed method yields a test set categorization for each case with error reduction mechanism.

The number of construction dispute cases has maintained a high growth trend in recent years. The effective exploration and management of construction contract risk can directly promote the overall performance of the project life cycle. The miss of clauses may result in a failure to match with standard contracts. If the contract, modified by the owner, omits key clauses, potential disputes may lead to contractors paying substantial compensation. Therefore, the identification of construction project contract missing clauses has heavily relied on the manual review technique, which is inefficient and highly restricted by personnel experience. The existing intelligent means only work for the contract query and storage. It is urgent to raise the level of intelligence for contract clause management. Therefore, this paper aims to propose an intelligent method to detect construction project contract missing clauses based on Natural Language Processing (NLP) and deep learning technology.

A complete classification scheme of contract clauses is designed based on NLP. First, construction contract texts are pre-processed and converted from unstructured natural language into structured digital vector form. Following the initial categorization, a multi-label classification of long text construction contract clauses is designed to preliminary identify whether the clause labels are missing. After the multi-label clause missing detection, the authors implement a clause similarity algorithm by creatively integrating the image detection thought, MatchPyramid model, with BERT to identify missing substantial content in the contract clauses.

1,322 construction project contracts were tested. Results showed that the accuracy of multi-label classification could reach 93%, the accuracy of similarity matching can reach 83%, and the recall rate and F1 mean of both can reach more than 0.7. The experimental results verify the feasibility of intelligently detecting contract risk through the NLP-based method to some extent.

NLP is adept at recognizing textual content and has shown promising results in some contract processing applications. However, the mostly used approaches of its utilization for risk detection in construction contract clauses predominantly are rule-based, which encounter challenges when handling intricate and lengthy engineering contracts. This paper introduces an NLP technique based on deep learning which reduces manual intervention and can autonomously identify and tag types of contractual deficiencies, aligning with the evolving complexities anticipated in future construction contracts. Moreover, this method achieves the recognition of extended contract clause texts. Ultimately, this approach boasts versatility; users simply need to adjust parameters such as segmentation based on language categories to detect omissions in contract clauses of diverse languages.

This study reviews scholarly work in sustainable green logistics and remanufacturing (SGLR) and their subdisciplines, in combination with bibliometric, thematic and content analyses that provide a viewpoint on categorization and a future research agenda. This paper provides insight into current research trends in the subjects of interest by examining the most essential and most referenced articles promoting sustainability and climate-neutral logistics.

For the literature review, the authors extracted and sifted 2180 research and review papers for the period 2008–2023 from the Scopus database. The authors performed bibliometric and content analyses using multiple software programs such as Gephi, VOSviewer and R programming.

The SGLR papers can be grouped into seven clusters: (1) The circular economy facets; (2) Decarbonization of operations to nurture a climate-neutral business; (3) Green sustainable supply chain management; (4) Drivers and barriers of reverse logistics and the circular economy; (5) Business models for sustainable logistics and the circular economy; (6) Transportation problems in sustainable green logistics and (7) Digitalization of logistics and supply chain management.

In this review, fundamental ideas are established, research gaps are identified and multiple future research subjects are proposed. These propositions are categorized into three main research streams, i.e. (1) Digitalization of SGLR, (2) Enhancing scopes, sectors and industries in the context of SGLR and (3) Developing more efficient and effective climate-neutral and climate change-related solutions and promoting more environmental-related and sustainability research concerning SGLR. In addition, two conceptual models concerning SGLR and climate-neutral strategies are developed and presented for managers and practitioners to consider when adopting green and sustainability principles in supply chains. This review also highlights the need for academics to go beyond frameworks and build new techniques and instruments for monitoring SGLR performance in the real world.

This study provides an overview of the evolution of SGLR; it also clarifies concepts, environmental concerns and climate change practices, particularly those directed to supply chain management.

This study aims to develop a database of existing academic information in house purchase decision (HPD) using systematic literature review (SLR), to facilitate worldwide advancement of research under HPD domain.

This research examined papers from two reputable databases – Scopus and Google Scholar – from 1992 to 2022 using a scoping review technique (Arksey and O’Malley, 2005) and a theme analysis method. Out of 374, 181 articles fit the inclusion parameters and were evaluated using the theme analysis approach.

Data from 181 articles was evaluated thematically to create a thematic map of HPD research. Five main themes and their sub-themes were identified: consumer behaviour, housing attributes, factors influencing purchasing decisions, investment analysis and demographics, which proved essential in understanding HPD and customer preferences for house purchase.

Data from 181 articles were evaluated thematically to create a thematic map of HPD research. This SLR intends to provide useful new insights on consumer concerns about home purchases in the rapidly developing residential real estate market and the issues that marketers, housing sector stakeholders, real estate industry and existing and future researchers should prioritize.

This research is unique such that it is the only 30-year-long SLR on the subject matter of HPD. This paper makes a significant contribution to residential real estate domain signifying the present state of research in HPD.

This study aims to predict customer churn in resort hotels by calculating the churn probability of repeat customers for future stays in the same hotel brand.

Based on the recency, frequency, monetary (RFM) paradigm, random forest and logistic regression supervised machine learning algorithms were used to predict churn behavior. The model with superior performance was used to detect potential churners and generate a priority matrix.

The random forest algorithm showed a higher prediction performance with an 80% accuracy rate. The most important variables were RFM-based, followed by hotel sector-specific variables such as market, season, accompaniers and booker. Some managerial strategies were proposed to retain future churners, clustered as “hesitant,” “economy,” “alternative seeker,” and “opportunity chaser” customer groups.

This study contributes to the theoretical understanding of customer behavior in the hospitality industry and provides valuable insight for hotel practitioners by demonstrating the methods that facilitate the identification of potential churners and their characteristics.

Most customer retention studies in hospitality either concentrate on the antecedents of retention or customers’ revisit intentions using traditional methods. Taking a unique place within the literature, this study conducts churn prediction analysis for repeat hotel customers by opening a new area for inquiry in hospitality studies.

The COVID-19 pandemic has showcased the lack of resilience found in the global value chains (GVCs) of multinational enterprises (MNEs). Existing evidence shows that MNEs have only recently and slowly started recovering and attempting to rebuild the resilience of their GVCs. This paper analyzes the challenges/inhibitors faced by MNEs in building their resilience through their GVCs.

A four-stage hybrid model was used to identify the interrelationship among the identified inhibitors and to distinguish the most critical ones by ranking them. In the first stage, we employed a modified total interpretive structural modeling (m-TISM) approach to determine the inter-relationship among the inhibitors. Additionally, we identified the inhibitors' driving power and dependency by performing a matrix multiplication applied to classification (MICMAC) analysis. In the second stage, we employed the Pythagorean fuzzy analytic hierarchy process (PF-AHP) method to determine the weight of the criteria. The next stage followed, in which we used the Pythagorean fuzzy combined compromise solution (PF-CoCoSo) method to rank the inhibitors. Finally, we performed a sensitivity analysis to determine the robustness of the framework we had built based on the criteria and inhibitors.

We find business sustainability to have the highest importance and managerial governance as the most critical inhibitor hindering the path to resilience. Based on these insights, we derive four research propositions aimed at strengthening the resilience of such GVCs, followed by their implications for theory and practice.

Our findings contribute to the extant literature by uncovering key inhibitors that act as barriers to MNEs. We link out our findings with a number of propositions that we derive, which may be considered for implementation by MNEs and could help them endow their GVCs with resilience.

TikTok, a social media application (app), was originally positioned as a short music video community suitable for young users, and the app is user-generated content (UGC) short video of vertical music. Users can make their own creative videos. Following the rhythm of the music, users can shoot various video content, personal talents, life records, performances, dances, plot interpretations, etc. However, what are the profiles and preferences of TikTok users, whereby the social media app is mainly developed by UGC? What is the impact of TikTok on the development of social media? In addition, what is UGC's social media model for user interactions in social networks? The purpose of this paper is to address and study these proposed issues.

All questionnaire items are designed as nominal and ordinal scales (not Likert scale). The obtained data from questionnaires are put into the relational database (N = 2,011). This empirical study takes Taiwan TikTok users as the research object, implements data mining analytics to generate user profiles through clustering analysis and further uses association rules’ analysis to analyze social media apps in social network interaction and social apps’ development by proposing two patterns and several meaningful rules.

This study finds that social media apps is a valuable practical research topic on online social media development. In addition, besides the TikTok, the authors eagerly await subsequent research to provide more valuable findings of social media apps in both theory and practice.

This study presents the research evidences that social media apps such as TikTok will be able to transcend the current development pattern of social media and make good use of the media and technology innovation of apps in social development and social informatics.

This paper presents the phenomenographic analysis of students' approaches to learning in the first year architectural design coursework; thereby correlating contextualization in the architectural curriculum.

This paper reviews phenomenographic data of first year architecture students' learning experience through a comparative analysis of first- and fourth-year students' approaches to learning in the design studio; further co-relating this analysis to the final classification involving all five years of students' learning approaches in the architecture program.

Five meta-categories of the comparative analysis and nineteen meta-categories of the final classification are evaluated using first-year students' learning approaches – to understand the importance of contextualization in curriculums of architecture.

This phenomenographic analysis of first-year students' learning experience represents the onward journey from surface-to-deep approaches to learning that is encountered in their learning approaches, pertaining to the design process in the design coursework during five years of architectural education.

This paper systematically extends the discussion of first year architecture students' engagement in the design process that leads to deep learning; further delving into the static dimension of knowledge and its extension to the dynamic dimension of knowing architecture.

Currently, the design, technological features of voices, and their analysis of various applications are being simulated with the requirement to communicate at a greater distance or more discreetly. The purpose of this study is to explore how voices and their analyses are used in modern literature to generate a variety of solutions, of which only a few successful models exist.

The mel-frequency cepstral coefficient (MFCC), average magnitude difference function, cepstrum analysis and other voice characteristics are effectively modeled and implemented using mathematical modeling with variable weights parametric for each algorithm, which can be used with or without noises. Improvising the design characteristics and their weights with different supervised algorithms that regulate the design model simulation.

Different data models have been influenced by the parametric range and solution analysis in different space parameters, such as frequency or time model, with features such as without, with and after noise reduction. The frequency response of the current design can be analyzed through the Windowing techniques.

A new model and its implementation scenario with pervasive computational algorithms’ (PCA) (such as the hybrid PCA with AdaBoost (HPCA), PCA with bag of features and improved PCA with bag of features) relating the different features such as MFCC, power spectrum, pitch, Window techniques, etc. are calculated using the HPCA. The features are accumulated on the matrix formulations and govern the design feature comparison and its feature classification for improved performance parameters, as mentioned in the results.