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Based on a “Fill-the-Bottle” (FTB) challenge, this research explores how experiential design can help cause-related marketing. This study aims to show that experiences designed as anti-structural and anti-functional can raise awareness through action.

The authors study a corpus of 52 introspective journals and 60 pictures about the challenge, which entails filling empty bottles with cigarette butts from the streets as quickly as possible, then sharing pictures of the bottles on social media.

The anti-structural design of the experience activates the participants’ experiential system, and the social interactions between the participants and pedestrians construct meaning for the experience. The results further indicate that as follows: individuals’ frames of reference can explain whether they perceive the experience as liberatory or stochastic; anti-structural design can serve cause-related marketing by focusing on three stages: doing, showing and sharing; and experiential marketing can serve societal and social causes.

This research involved a single field. Further research with more heterogeneous participants would be insightful. The power of experiential marketing to serve meaningful and collective causes should be encouraged. Further research should be conducted to understand and conceptualize these collective attempts to fight the dark sides of consumption.

In line with Pine and Gilmore’s (1999) advice to stage memorable experiences by working cautiously on cues, the FTB challenge analysis indicates that by focusing on material evidence and staging a specific sequence of doing something about it, showing everyone what is being done and expanding visibility by sharing artifacts of the action on social media, one can actually make people think about and remember the action.

The “do-show-share” design that the FTB challenge uses can be relevant for many cause-related marketing efforts because it operates on both individual and collective levels.

This research offers a new perspective on experiential marketing by studying how experiences designed to be anti-structural can renew social, cause-related marketing tools.

Several trillion cigarettes produced worldwide annually lead to many thousands of kilograms of toxic waste. Cigarette butts (CBs) accumulate in the environment due to the poor biodegradability of the cellulose acetate filters. This paper presents some of the results from a continuing study on recycling CBs into fired clay bricks. The results show that the density of fired bricks was reduced by up to 30%, depending on the percentage of CBs incorporated into the raw materials. Similarly, the compressive strength of bricks tested decreased according to the percentage of CBs included in the mix. Nevertheless, by increasing mixing times, better quality bricks can be produced, even with the inclusion of high percentages of CBs. Longer mixing times increased dry density and compressive strength, equivalent to about 53% and 11% respectively. Microstructure observation using ESEM confirm the result by showing the apparent size of pores is reduced drastically and the distribution of pores becomes more uniform as the mixing time increases from 5 to 15 minutes, hence decreasing the porosity in the clay body which subsequently leads to a denser product with higher strength.

In a number of recent multi-billion dollar cases brought against cigarette manufacturers, plaintiffs have in part alleged that the cigarette manufacturers (1) conspired not to compete on the basis of health claims or the introduction of potentially safer cigarettes since the 1950s, and (2) engaged in fraudulent advertising by making implied health claims in advertisements selling ‘low tar’/‘light’ cigarettes. In this type of litigation, defendants’ actions could be due to alleged illegal behaviour as asserted by plaintiffs, or be the result of market forces that may have nothing to do with allegedly inappropriate acts. We examine the economic evidence relating to these allegations, taking into account some of the major influences on cigarette company behaviour. In particular, our analyses show that much of the cigarette manufactures’ behaviour can be explained by Federal Trade Commission and related government actions, rather than conspiracy or fraudulent acts. We find the economic evidence is inconsistent with an effective conspiracy to suppress information on either smoking and health or the development and marketing of potentially safer cigarettes. Regarding ‘lower tar’ and ‘light’ cigarettes, the economic evidence indicates that the cigarette manufacturers responded to government and public health initiatives, and that disclosing more information on smoking compensation earlier than the cigarette companies did would not have had any significant impact on smoking behaviour.

The purpose of this paper is to study the corrosion inhibition tendency of cigarette waste (water extracts of cigarette butts, WECB) on an iron surface in an acid medium.

The electrochemical impedance spectroscopy and polarization techniques were used to analyze the performance of WECB on the iron working electrode. Electrochemical polarization curves were used to determine the intensity of the metal corrosion, specifically to see the effectiveness of the anodic and cathodic reactions in the corrosive medium having WECB. Moreover, the electrochemical impedance of WECB with electrode was analyzed qualitatively. The electrochemical data that relate isotherm adsorption of WECB with iron were analyzed; furthermore, the scanning electron microscope was used to analyze morphology change during the corrosion inhibition.

After analyzing the impedance data, it is seen that there exists a single capacitive semicircle at the higher frequency range corresponding to a one-time constant in the Bode-phase plot. In the polarization curves studies (Tafel slopes), the current densities of both cathodic and anodic branches are greatly affected in the presence of WECB in the corrosive medium, suggesting that WECB performs as a mixed inhibitor. The free energy data and Temkin adsorption isotherm process show that the adsorption process of WECB on the metal surface follows a physisorption. Furthermore, the WECB-coated metal surface analyzed by scanning electron microscopy confirms the corrosion inhibition of WECB in the acid medium.

An in-depth characterization of the corroded scales is recommended to endorse the results of this study.

There may be some people who may challenge that the research may encourage smoking; however, if taken positively, the research offers a very cost-effective and eco-friendly solution to tackle the cigarette waste.

Idea of the present work is to reuse the WECB as corrosion inhibitors for the metal surface, as this waste contains large amount of nicotine, which exhibits corrosion inhibition properties. The present work deals with the study of corrosion inhibition properties of WECB on the iron surface in acid medium. The findings of this study can be very useful from scientific, as well as industrial application point of view. Moreover, the research is important as there is no proper recycling process for this waste so as to maintain a clean environment.

The purpose of this paper is to report the results of spatiotemporal analysis of the 3,506 fire incidents in the city of Manila from 2011 to 2016.

A spatiotemporal and statistical analysis was carried out to determine the pattern of fire incidents in the city of Manila.

Fire incidence in Manila did not exhibit any pattern in terms of time, day of the week or month of the year. However, fire incidence did exhibit a pattern in terms of location. Faulty electrical connections are the major cause of fires throughout the year and throughout the 14 municipalities of Manila. Thus, the null hypothesis stating that spatiotemporal characteristics of cases of fire in the city of Manila do not exhibit a pattern is partially rejected.

Future studies may investigate the influence of building maintenance, government control, and cooking and cigarette-disposal behaviors on fire occurrence. It is recommended that the study be replicated in other cities of Metro Manila.

Based on the causes and the spatiotemporal characteristics of fires, stakeholders (e.g. government, Bureau of Fire Protection, local government units (LGUs), communities and residents) can be informed about how to prevent fires. LGUs and government agencies can utilize the findings of this study in developing fire prevention programs for the municipalities with the highest incidence of fires.

These findings can serve as a basis for policy formulation and as a reference for the allocation of fire prevention resources and for the literature on strategic planning for fire prevention in Manila.

The number of young people using e-cigarettes (commonly referred to as vaping) has grown at an alarming rate, creating the need for urgent action. This paper demonstrates rapid step-by-step iterative application of the Co-create, Build and Engage (CBE) framework to showcase how marketing was applied in response to emerging trends that have negative health and environmental consequences. This paper aims to demonstrate how CBE is applied iteratively, ensuring student feedback leads module development.

In Study 1, a pure seven-step co-design implementation, 19 high school students were invited to co-design a vaping prevention approach that would work for them and other people like them. During the sensitisation phase of co-design, students completed one Blurred Minds Vaping module. Feedback grids were provided, with students identifying likes, dislikes and ideas. This likeability data was used, together with input from technical experts and pedagogical best practice, in a 12-week research and development project that aimed to develop a new online learning module focused on vaping and their environmental impacts for the Blurred Minds Academy. The new module was tested with 20 high school students. Feedback grids were provided once again, allowing a comparison of results.

Examination of feedback grid data demonstrates that the newly developed Vaping and the Environment module was improved. Considerations taken on board in the new module design (e.g. increased variability within the module) overcame criticisms expressed previously (e.g. it was boring and too long). Other criticisms remained evident, albeit at a much lower proportion suggesting the new Vaping and the Environment module, and future Blurred Minds module development, would benefit from iterative CBE application.

Conduit et al. (2022) note that marketing academia has been criticised for having an increasingly less relevant managerial agenda. This paper outlines a rapid step-by-step application of marketing in response to one of society’s most pressing health challenges – vaping. The iterative application of CBE is outlined, demonstrating that the student experience can be enhanced when marketing’s continual improvement mindset is used. This is the first vaping prevention programme that has included substantive information around the negative impacts of vaping on the environment.

Whereas much previous research focuses on the ways consumers strive to gain social approval, consumption that may result in social disapproval must be considered. In order to do so, the purpose of this paper is to explore consumers' self‐concepts within a risky consumption context, namely smoking. Self‐concept discrepancies and the resulting emotions and coping strategies are identified.

A qualitative methodology based on 30 focus groups conducted across ten European countries is employed.

Findings demonstrate self‐concept discrepancies between both the actual self and ought/ideal guiding end states, as well as between the “I” and social selves. Such discrepancies generate negative emotions and result in emotion‐focused coping strategies. In addition, the accuracy of smokers' social self‐concepts with reference to the actual perceptions of non‐smokers is discussed.

Important implications for the design of effective anti‐smoking advertising are discussed, based on the findings. It is suggested that counter advertising should encourage dialogue between smokers and non‐smokers and that message themes should centre on building the self‐efficacy of smokers.

The reason why the social context should be an integral part of consumer self‐concept research is highlighted. Moreover, the importance of moving beyond merely understanding the existence of self‐discrepancies, to focus on the emotions that are generated by these discrepancies and the consequent coping strategies employed to resolve them is identified. As such, the potential contributions that may arise by recognising the intersection between two bodies of literature that are often treated separately, namely, consumer coping and the self‐concept, are highlighted.

This Food Standards Committee Report has been with us long enough to have received careful appraisal at the hand of the most interested parties — food law enforcement agencies and the meat trade. The purposes of the review was to consider the need for specific controls over the composition and descriptive labelling of minced meat products, but the main factor was the fat content, particularly the maximum suggested by the Associaton of Public Analysts, viz., a one‐quarter (25%) of the total product. For some years now, the courts have been asked to accept 25% fat as the maximum, based on a series of national surveys; above that level, the product was to be considered as not of the substance or quality demanded by the purchaser; a contention which has been upheld on appeal to the Divisional Court.

Reviewing the Food Standards Report on Misdescriptions contained in this issue—the terms, names, phrases widespread in the field of agriculture and food—one cannot fail to notice the impressive role that words generally play in everyday use of language, especially in those areas where widespread common usage imports regional differences. The modern tendency is to give to words new meanings and nowhere is this so apparent as in the food industry; the Food Standards Committee considered a number of these. The FSC see the pictorial device as making a deeper impression than mere words in relation to consumer preference, which is undoubtedly true. Even Memory can be compartmentalized and especially with the increasing years, the memory tends to become photographic, retaining visual impressions more strongly than the written word. Auditory impressions depend largely on their accompaniments; if words are spoken with the showing of a picture or sung to a catchy tune, these will be more strongly retained than mere words on a printed label. At best, pictorial devices give rise to transient impressions, depending on the needs and interests of the viewer. Many look but do not see, and as for spoken words, these may “go in one ear and out of the other!”.

The way of thought and vision and memory is that they often come upon you unexpectedly, presenting nothing new but usually with a clarity and emphasis that it all seems new. This will sometimes happen after a long period of indecision or when things are extremely difficult, as they have long been for the country, in most homes and among ordinary individuals. Watching one's life savings dwindle away, the nest‐egg laid down for security in an uncertain world, is a frightening process. This has happened to the nation, once the richest in the world, and ot its elderly people, most of them taught the habit of saving in early youth. We are also taught that what has been is past changing; the clock cannot be put back, and the largesse—much of it going to unprincipled spongers—distributed by a spendthrift Government as token relief is no answer, not even to present difficulties. The response can only come by a change of heart in those whose brutal selfishness have caused it all; and this may be a long time in coming. In the meantime, it is a useful exercise to consider our assets, to recognize those which must be protected at all costs and upon which, when sanity returns, the future depends.