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Based on a “Fill-the-Bottle” (FTB) challenge, this research explores how experiential design can help cause-related marketing. This study aims to show that experiences designed as anti-structural and anti-functional can raise awareness through action.

The authors study a corpus of 52 introspective journals and 60 pictures about the challenge, which entails filling empty bottles with cigarette butts from the streets as quickly as possible, then sharing pictures of the bottles on social media.

The anti-structural design of the experience activates the participants’ experiential system, and the social interactions between the participants and pedestrians construct meaning for the experience. The results further indicate that as follows: individuals’ frames of reference can explain whether they perceive the experience as liberatory or stochastic; anti-structural design can serve cause-related marketing by focusing on three stages: doing, showing and sharing; and experiential marketing can serve societal and social causes.

This research involved a single field. Further research with more heterogeneous participants would be insightful. The power of experiential marketing to serve meaningful and collective causes should be encouraged. Further research should be conducted to understand and conceptualize these collective attempts to fight the dark sides of consumption.

In line with Pine and Gilmore’s (1999) advice to stage memorable experiences by working cautiously on cues, the FTB challenge analysis indicates that by focusing on material evidence and staging a specific sequence of doing something about it, showing everyone what is being done and expanding visibility by sharing artifacts of the action on social media, one can actually make people think about and remember the action.

The “do-show-share” design that the FTB challenge uses can be relevant for many cause-related marketing efforts because it operates on both individual and collective levels.

This research offers a new perspective on experiential marketing by studying how experiences designed to be anti-structural can renew social, cause-related marketing tools.

Family socio-cultural values and its practices have pervasive effects on early age at first marriage in every society. The purpose of this paper is to examine and compare how family socio-cultural values and its practices exert effect on early age at first marriage between Muslim and Santal couples in rural Bangladesh.

First of all through snow-ball process and checking of marriage documents the author carefully identified 598 couples from Muslim and 560 from Santal who were married the first time between 1995 and 2005 years and whose age range was 12-48 years for husbands and 10-45 years for wives. Then, 585 pairs of couples (295 for Muslim and 290 for Santal) were randomly selected from the Talonda of Rajshahi district, Bangladesh. Data were collected, applying interview method with semi-structural questionnaire in family setting. Then the collected data were analyzed, using χ2 test and binary logistic regression (BLR) technique.

The frequency distribution showed that most of the Santal couples compared to the Muslim ones were married before the minimum legal age in Bangladesh. The results of χ2 test of the frequency distribution were significant at p<0.01 and p<0.05 level. In addition, results of BLR analysis suggested that early age at first marriage was significantly (p<0.01 and p<0.05) associated with family socio-cultural values studied. It is argued that ethnicity, family pattern, residence pattern, illiteracy and ascriptive occupational status were the risk factors to persist early marriage among the Santal couples than the Muslim ones in rural Bangladesh.

Although the findings are suggestive to understand differences in early marriage associated with family socio-cultural values between the ethnic couples, further cross-cultural study should be conducted on how socio-psychological factors affect early marriage between the ethnic groups. In spite of the limitations these findings may have implications in comparative social policy practice to prevent early marriage associated with changes in family socio-cultural values between the ethnic groups in Bangladesh.

The findings in the paper are original in linking between family socio-cultural theory, its related policy and practice to prevent early marriage between the ethnic couples in Bangladesh.

This paper aims to examine the critical role played by cultural flow in fostering successful expatriate cross-border transitions.

The authors develop and test a model on the interplay among cultural intelligence, organizational position level, cultural flow direction and expatriate adaptation, using a data set of 387 expatriate on cross-border transitions along the Belt & Road area.

The authors find that both organizational position level and cultural flow moderate the relationship between cultural intelligence and expatriate adaptation, whereby the relationship is contingent on the interaction of organizational position status and assignment directions between high power distance and low power distance host environments.

Previous research has shown that higher levels of cultural intelligence are positively related to better expatriate adaptation. However, there is a lack of research on the effect of position difference and cultural flow on such relationship. Our study is among the first to examine how the interaction between cultural flow and organizational position level influences the cultural intelligence (CI) and cultural adjustment relationship in cross-cultural transitions.

This study provides insights on the perceptions of residents in destinations offering different tourism products at different levels of tourism development.

A total of 1,122 valid responses were gathered through surveys from the residents of three unique destinations, with different levels of tourism development. Non-parametric tests were performed since the data was gathered on an ordinal scale and not distributed normally.

The tourism perceptions of the residents formed a five-factor structure, namely “socioecological negative”, “socioeconomic positive”, “socioecological development (wellbeing)”, “negative perceptions of tourism” and “tendency to become visitor”. All dimensions except for “socioeconomic positive” differed significantly by destinations in terms of level of tourism development or type of tourism product offered.

Residents' perceptions of tourism differ based on different tourism products and different levels of tourism development of destinations. The residents of the most mature destinations in terms of tourism development have the most negative perceptions of tourism.

Although there are studies investigating how residents' perceptions differ based on the level of tourism development of destinations, this study, with its holistic approach, aims to provide insights on how residents' perceptions of tourism differ based on the tourism products offered by different destinations. The selected destinations differ from each other in both their level of tourism involvement and products they offer, hence the originality of the current study with its unique contribution to the related body of knowledge.

This article examines how farmers' assignment of responsibility for the disaster in late 2015 – early 2016 connects with reflexivity, habitus and local vulnerability.

This article uses semi-structured interviews with 28 disaster-affected households in the Vietnamese Mekong Delta to answer the question.

This article finds out that Vietnamese farmers actively accepted their responsibility for the disaster. In their explanation, they link their action with the root causes of vulnerability embedded in their socio-cultural traditions and collective identity.

This article makes a case for the importance of local culture and epistemologies in understanding disaster vulnerability and responsibility attribution.

This article is original in researching Vietnamese farmers' responsibility attribution, their aesthetic reflexivity, collective habitus and the socio-cultural root causes of disaster.

This paper reports on findings from an ethnographic study of international student adjustment. The paper recommends the use of ethnography as a way to research the experiences of tourists and migrants to build up a body of knowledge on the outcome of cross-cultural contact for these two groups. The aim of my ethnographic study was to capture the adjustment journey of a group of international postgraduate students at a university in the South of England. The ethnographic approach involved regular in-depth individual interviews with 13 students of different nationalities and overt participant observation of the entire postgraduate cohort of 150 students. Research began on the first day of induction in September 2003 and ended upon completion and submission of the Masters dissertation in October 2004. Students' experience of adjustment to academic and socio-cultural life was therefore captured from arrival in the new country to the return home one full year later. This study finds that stress was at its height in the initial stage of the academic sojourn; the struggle to cope with the challenges of foreign language use and an unfamiliar academic and the socio-cultural environment at a time when students were beset with homesickness and loneliness are the causes of this stress. An association was made between the passage of time and a gradual decrease in acculturative stress; however, this was not a generalisable process; there was fluctuation not only in experience across the student body but also in the individual's subjective sense of success across different aspects of life in the new country. This led to the conceptualisation of the adjustment journey as an unpredictable and dynamic process that is experienced differently among sojourners and fluctuates throughout the sojourn as a result of a host of individual, cultural and external factors. The relevance of this study to tourism scholars comes from drawing parallels between the long-stay tourist and the international student who represents an important segment of international travel. However, a gap in the literature exists on the impact of tourism on the tourist that this study helps to fill.

This paper aims to examine the migrant dilemma about operating extensively in migrant enclaves vs integration in host communities.

The paper is a critical literature review contrasting views and perspectives of the role of migrant enclaves in migrant integration and contribution in new societies. Research in the area of ethnic enclaves has been polarised: on the one hand, the optimists argue the critical benefits of migrant and ethnic community networks, thus downplaying potential drawbacks of such networks and the disadvantage externally imposed on migrants; on the other hand, the pessimists overemphasise the disadvantages of ethnic enclaves, portraying them as ghettos of alienation.

Based on the social solidarity integration model and immigrant-host and social interaction theory, the paper posits that migrant community networks could intentionally or unintentionally engender cultural alienation, worsening an already precarious educational, cultural and economic exclusion. Thus, migrants could remain in lower societal roles and experience limited upward social mobility if they operate exclusively within migrant and ethnic networks. However, ethnic enclaves, at the same time, offer the initial psychological nurturing on which future successful socialisation work with migrant communities can be built.

From a research angle, the theorisation of migrant enclave requires a new approach, which identifies dynamism and contextualisation as central to the debate.

From a policy perspective, the research suggests the rethinking of the role of community support systems (and the wider enclave debate). The organisational implications the research suggests a shift of the organisational paradigm in the way migrant organisations manage themselves and support members in the enclave.

This paper’s contribution is to take a duality approach to studying the ethnic enclave and posits that this will engender effective social policy that helps reduce economic inequality.

The purpose of this paper is to present an overview of a completed doctoral action research thesis that moved beyond focussing on the instrumentality of project actuality to explore project praxis as social process.

Soft systems methodology is selected as the process of enquiry for the thesis, to explore a perceived complex problematic situation. A conceptual framework is designed to guide thinking to explore the social nature of projects, through acknowledging the interconnected nature of human realities, the pragmatism of knowledge and the emergent nature of cognition.

The paper reveals the reality of project complexity as being socially derived, necessitating an emergent project management response to the inherent differences created from human plurality. Organisational resilience emerged as dependent upon recognising and successfully managing the evolving cognition that arises from a multiplicity of human and project environmental interconnections.

The project context plays a significant role in determining project outcomes. Projects, as social process will benefit from a PM strategy that adaptively responds to manage the power and politics inherent in project practice, particularly in contexts involving socially disparate stakeholders.

The research is implemented in a Middle Eastern setting where local cultural constraints add to organisational and project complexity caused by socio‐cultural differences in an expatriate workforce. Portraying projects as “complex adaptive systems” has facilitated a shift in project management thinking from traditional linear, inflexible models, towards approaches which can more ably accommodate for human diversity in project practice.

This study aims to identify the key variables which determine intentions to visit coffee/tea tourism plantations particularly those adopting sustainable practices. Also, this study ascertained the perception of risk in travelling due to the fear of Covid-19 on travel intentions to such coffee/tea tourism destinations.

Using the theory of planned behaviour as a basis for this study’s framework, data was gathered from 302 eco-conscious Generation Y and Z consumers via an online survey. Partial least squares were then applied to analyse the data.

Learning and relaxation motives were important in determining consumers’ attitudes towards sustainable coffee/tea tourism. The intention to engage in sustainable coffee/tea tourism is most strongly affected by the risk of travelling, followed by attitude.

The addition of contemporary variables was given to the theory of planned behaviour’s core constructs to better reflect consumers’ attitude and behaviour towards a growing form of tourism under unprecedented times.

Travel or tourism operators will have first-hand insights on the factors that drive intentions to visit sustainable coffee and tea destinations, thus enabling more strategic action to be undertaken to reach the targeted young consumers.

This study examines young, environmental-conscious consumers’ perspectives on novel travel destinations which adopt sustainable practices. Risk in travelling was assessed which is necessary given Covid-19 has severely disrupted consumers’ travel patterns.

While the number of tourists worldwide is expected to reach 1.8 billion people by 2030, tourism destinations try to meet demand for increasing tourism. However, some tourism destinations are experiencing a maturity period of destination life cycle intensively. During these mature periods, while they meet the demand above their tourism carrying capacity, they encounter some problematic issues. In tourist destinations such as Venice, Barcelona and Paris, the negative feelings developed by the local people towards overtourism or tourists result in serious problems like negative destination images, tourism phobia, etc. In these destinations, to prevent the negative consequences of overtourism, destination stakeholders should develop solutions to these problems. There are many solution techniques for the problems which cause overtourism. One of them is the different tourism types which have been developed as an alternative to mass tourism. These alternative tourism types can be handled as a method for solving problems revealed through excess demand in tourism destinations at risk. For example, some tourism destinations which have both beach tourism and nature-based tourism types can bring nature-based tourism activities to the forefront with promotion and marketing activities and therefore, the tourism demand could be balanced between these tourism types. In this context, firstly, comprehensive literature review of overtourism and alternative tourism will be conducted in this study. And then the different types of tourism such as ecotourism, cultural tourism and responsible tourism will be discussed in detail and their relation in reducing the negative consequences of overtourism will be investigated theoretically via secondary data. Therefore, alternative tourism potentials will be investigated and tried to present the managerial suggestions for the development of different alternative types of tourism. As a result, it has been seen that, alternative tourism not only contributes to the growth of tourism in both popular and remote destinations but also makes sure that destinations get their fair share in income distribution of the country.