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1 – 10 of 736Reviews EC funded “Woodcare” project conference held in London in September 1998. The research project studied the behaviour of the death‐ watch beetle and investigated why…
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Reviews EC funded “Woodcare” project conference held in London in September 1998. The research project studied the behaviour of the death‐ watch beetle and investigated why treatments had failed to eradicate the insect. An integrated pest management approach is advocated.
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Describes a small investigation into cycle safety with Key Stage 1 pupils. The investigation used the draw and write technique to find out what children in years 1 and 2 knew…
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Describes a small investigation into cycle safety with Key Stage 1 pupils. The investigation used the draw and write technique to find out what children in years 1 and 2 knew about safety in relation to riding bicycles. Finds that many children were aware of the need to wear a cycle helmet, and that some wrote about the need to wear knee pads, arm bands or special clothes. Suggests that a session such as that described could provide a useful way to work about keeping safe outdoors, road safety, protective clothing or safe behaviour, or as a useful one‐off session before a school holiday.
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The article considers trends in the Czechoslovakian wine industry, the industry's home market faces a decline in per capita consumption and increasing price sensitivity. Through a…
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The article considers trends in the Czechoslovakian wine industry, the industry's home market faces a decline in per capita consumption and increasing price sensitivity. Through a case study the development of a particular producer of quality wine is examined together with the emergence of a coordinated approach to marketing decisions. The UK is a potential export market for such a producer. The growth and development of the UK wine market is considered and opportunities identified. Developing a producer to serve those requirements is found to be difficult requiring the producer to readdress the issue of quality. Bottles and labels may also need to be changed. The development process requires investment and the risks of political change need to be considered.
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Examines through a case study and commentary the strategic situation facing a large Czechoslovakian drinks producer, Vino Mikulov. The case material illustrates the extreme…
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Examines through a case study and commentary the strategic situation facing a large Czechoslovakian drinks producer, Vino Mikulov. The case material illustrates the extreme uncertainties and difficulties faced by wine producers in newly liberalized economies. Government continues to regulate the supply of grapes and bottles remain a state monopoly, with resulting difficulties for the wine producer. The Czechoslovakian wine market is found to be regional and price‐sensitive with consumers demonstrating a low level of brand loyalty. Also considers factors underlying import and export. The directors of the newly privatized enterprise have developed a set of strategies that provide a coherent response to the uncertainties of the market. A process for the rapid development of new products is in place together with product labelling, although pricing and promotion remain relatively neglected decisions. The overall strategy is one of flexibility, limiting vertical integration and a rapid development of the product range.
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Considers the role of design as a marketing tool for the wine industry. The meaning of design and its relationship to marketing is defined then explored from a number of…
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Considers the role of design as a marketing tool for the wine industry. The meaning of design and its relationship to marketing is defined then explored from a number of perspectives to demonstrate its relevance to modern wine making techniques. Examines the possibilities for a design led approach to wine making using case material from an English Winery. Concludes that design offers real opportunities in wine making as a means for developing effective marketing strategies.
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This conference, in the series being run by the National Physical Laboratory to help the electronics assembly industry consider the problems of CFC phase‐out, was essentially an…
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This conference, in the series being run by the National Physical Laboratory to help the electronics assembly industry consider the problems of CFC phase‐out, was essentially an updated repeat of the event held on 30 April, which had been a complete, standing‐room‐only sell‐out. Surprisingly, this repeat performance also attracted a full house and the format used has proved to be the most popular of all the NPL non‐CFC options conferences.