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The strategic importance of sponsorship of sports events by the tobacco industry has been increasing since tobacco firms have been constrained in their advertising activities. The present study will provide further insight to this critical promotion tool for cigarette brands. Specifically, it will focus on the effects of tobacco companies' sponsorship at the Montreal F1 Grand Prix on adolescents' cognitive and behavioral responses, i.e. identification with cigarette brands and brands' personality, and consumption of cigarettes. A questionnaire was administered to a sample of adolescents before and after the Grand Prix. Both sponsoring and non-sponsoring brands benefited from the Grand Prix, since the perceived brand personality and the identification with the brands were enhanced by the event. These findings tend to confirm that such sporting events are efficient ways to increase cigarette consumption and brand identification, especially for older male adolescents who are interested in car races.

This paper aims to review the latest management development across the globe and pinpoint practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Sports events should complement, and not disturb, other forms of tourism. Sports tourism has been defined as a “social, economic and cultural phenomenon arising from unique interactions of activity, people and place.” Globalization has facilitated this growing trend. As a new discipline of research, sport event tourism raises a few questions: what are its inherent challenges and critical success factors? This study explores the case of the Singapore Grand Prix and its outcome on the economy, society and the environment.

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers' hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

The purpose of this paper is to examine the significance of the inaugural Singapore Formula One Grand Prix within a tourism context. Impacts of the event and attitudes towards it are explored with a view to illuminating the consequences of and challenges inherent in sports events tourism for destinations with limited prior experience.

A case study approach is employed and the account is based upon the collection and analysis of materials in the public domain. This information is supplemented by primary data obtained from a survey of local residents and personal observation.

The Singapore Grand Prix is an example of sports events tourism, a subset of events tourism, which now has an important role in development and marketing strategies. Official expectations of the particular event seem to have been largely met, but understanding of its costs and benefits varies and whether the latter outweighs the former remains to be determined. Lessons have been learned from the experience, but the dynamic environment of tourism means constant change and new dilemmas to confront.

The use of sports events in tourism strategies is a comparatively recent trend in parts of Asia and the case of Singapore reveals some of the underlying factors and forces at work. Insights are afforded into impacts of major sports contests at such destinations and the obstacles to overcome in pursuit of success.

The purpose of this study is threefold. The first is to discuss the practice of corporate hospitality (CH) at special events used by Australian businesses as a relationship marketing technique to engage with their customers. The second aim is to investigate how marketing practitioners judge their CH programmes in a business-to-business (B2B) context. A third aim is to determine the key benefits and uncover contemporary issues faced by marketing practitioners in the operation of CH programmes.

A qualitative method was employed in this the first phase of a broader research programme. The research design sought to attain exploratory insights from marketing executives that employed CH at sports and cultural events as part of existing B2B marketing programmes. The intention of this qualitative study was to investigate and uncover key issues and establish themes that could be tested in future research. Fifteen in depth interviews including a pilot of two interviews were conducted with marketing practitioners who held managerial responsibility for CH programmes in four states of Australia. These interviews were electronically recorded and subsequently transcribed for coding purposes.

An analysis identified several key issues regarding the role and deployment of CH within marketing programmes. Key benefits of programmes included gaining market intelligence, improving channel communication and creating a competitive advantage through building existing relationships with a firm's customers. The research found that there were specific differences within both the application and management of CH among practitioners and highlighted several pressing issues regarding the practice. Events offering mass appeal to both genders such as tennis and horse racing were considered more appealing to a corporate audience and spectacular, big-ticket events were favoured. The research identified that no two organisations operate their programmes identically, some use the programmes to reward past loyalty and others leverage special events for face-to-face time with new clients. The lack of consistency in measurement included an inability to disengage CH programmes from other marketing elements operating simultaneously. It was evident that the lack of objective setting by many organisations coupled with often a short-term view of CH programmes impeded effective measurement of expected outcomes.

This exploratory study provides greater insights into the little researched topic of CH in the special events sector. Implications stemming from the study include the implementation of recommended changes to CH design and delivery including optimising special event selection to match intended guests and their preferences, setting micro and macro objectives for CH programmes and ensuring they are measurable. In addition, such objectives need to be made explicit to internal stakeholders in order to maximise return on investment for marketing practitioners. For CH to continue to grow as a major revenue stream for special event organisers, more certainty with regards to the outcomes of these programmes are required, along with ensuring the CH special event products offer corporate appeal.

A comprehensive literature review of mega event management of dynamic sporting events is presented. The purpose of this paper is to learn from these mega events to prescribe mitigation strategies for improving cost performance while simultaneously minimising public disruption on formula one grand prix events. Knowledge accrued of challenges posed is theoretically applied to circuit construction and reestablishment processes involved in orchestrating a “street circuit” grand prix event.

An inductive research methodological approach was adopted using an interpretivist epistemological design. A mixed methods analysis of pertinent extant literature of mega events afforded greater synthesis of the research problem domain and generated more valid and reliable findings. The software VOSviewer was used to conduct a qualitative bibliographic analysis of pertinent extant literature.

Three thematic groups of past research endeavour emerged from the analysis and were assigned appropriate nomenclature, namely: customer experience; geographical location; and research methods and approaches adopted. Analysis of these clusters revealed common factors that impact upon construction works during mega sporting events including: inclement weather conditions; miscommunication between project stakeholders; and economic impact upon the local community. Factors for mitigating these risks were also proposed, namely: traffic management plans; shift working; and wider public consultation.

This unique study provides invaluable insight into construction works commissioned and implemented at a mega “motor sports” public event. Although the research context was narrowly defined, findings presented are equally applicable to contractors, organisers and public authorities orchestrating other types of public event. The research concludes with direction for future work that seeks to apply the lessons learnt and measure the impact of findings presented herein.

This paper aims to draw up the state of scientific knowledge in the field of Formula 1 with relation to tourism and urban studies.

This study is based on a systematic review of the scientific literature regarding this issue. Using targeted keywords and the analysis of various documentary databases, 8,075 references were identified and 40 documents were analyzed in an exhaustive manner.

This study presents a very nuanced portrait of the urban and tourism impacts of Formula 1 on the host territories. In many of the studies analyzed, a gap may be noted, sometimes flagrant, between the development goals of the promoters of these mega-events and local realities. This study also highlights the fact that Formula 1 has established itself as a sports events industry that can renew and enhance the brand image of certain cities.

Very few recent studies have exhaustively reviewed the scientific literature published in English and French with regard to the field of Formula 1 from a tourism and urban perspective. This study makes it possible to identify the main analytical findings and research perspectives resulting from this scientific work while discussing them using a theoretical framework related to the hypermodern character of different societies.

The purpose of this paper is to prompt critical reflection on the relationship between international business (IB) and climate change by reference to an example at the margins of IB. The author reflects on personal experience of attending the Australian Grand Prix. Being heavily involved, with others, in research into the social, environmental and economic impacts of climate change in Australia and across Asia Pacific he has reason to be personally reflective on the environmental impacts of Formula 1 and other forms of motor sport. These impacts are both direct, in relation to the racing cars' energy consumption and emissions, and indirect, with regard to spectator, sponsor and support show contributions to carbon emissions.

The study is based on personal reflection on experienced events, critical consideration of the discourse of Formula 1 emanating from the organizations involved and associated with it, and consideration of criticism of motor sport as anathema.

Reflecting on the nature and impact of Formula 1 racing and its associated events, and on different possible responses to its negative impact on climate and environment, the paper considers internal initiatives to change the nature of its resource consumption. However, the paper also sees that these changes may be largely symbolic within a global business framework in which such moves represent mere “tinkering at the edges” of a major problem to which there is no real solution under current and foreseeable socio‐economic conditions.

In considering various options for “greening” Formula 1, including current projects to reduce its resource inputs and emissions outputs to the extreme of banning it – and similar activities – outright, the paper ponders the (im)possibility of “greening” any organization that is embedded in resource consumption.

Corporate managers often invest in sponsorship as a means of associating a firm, its name or its brands, with a particular sport or event. The strength of that association should therefore be a measure of sponsorship success. In this study, four consecutive years of data collected at the Australian Formula One Grand Prix were used to examine the issue, based on brand recall/association and memory decay as a surrogate indicator of the strength of association. From the literature, several factors were hypothesised to influence positively the strength of brand association and three out of four were confirmed as determinants of this performance indicator. The implications of these findings are considered in the light of sponsorship management practices.

The case study described in this paper, concerned the Macau Grande Prix. Various research objectives were formulated and it was decided to use a face‐to‐face administered questionnaire to gather the data. The subjects were individuals (fans) who were attending this event and the questionnaire was to be administered while the event was taking place. This paper, then, will outline the issues faced when conducting this research and draw implications for future reviewers and researchers.