Don't Be Fooled by the Promise of Easy E‐Commerce
Chris Wood
(e‐commerce program manager for Forsythe Solutions Group)
743
Abstract
Interactive Web sites are only the beginning. Formulating a potent and holistic integration strategy with vital back‐end systems is the key to true long‐term e‐commerce viability.
Citation
Wood, C. (2000), "Don't Be Fooled by the Promise of Easy E‐Commerce", Handbook of Business Strategy, Vol. 1 No. 1, pp. 27-32. https://doi.org/10.1108/eb060201
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited