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Explores the relationship between culture and innovation. Discusses culture at some length, noting some differences between national behaviours – such as the relative importance of a group versus an individual. Infers that existing cultural conditions determine the way in which innovations are adopted. Indicates that cultures which value creativity, technical ability and higher education are more successful at adopting innovations. Identifies a relationship between innovation and the status given to entrepreneurial efforts. Suggests that cultures emphasizing individualism and freedom are more likely to be creative and, therefore, to benefit more from innovative ideas. Refers to previous studies on culture and innovation (mentioning Hofstede’s work). Investigates the role religion plays, in particular the cultural bias against technology that is prevalent in traditionalist religious countries. Concludes that strongly religious countries are not receptive to innovation.

Prior findings on consumer and organisational innovativeness are extended to the international setting to identify determinants of national innovativeness. The stepwise regression analysis finds that national innovativeness can be explained by four variables: GNP per capita, literacy rate, the ratio of manufacturing and service sectors to total GNP, and number of scientists and engineers per population. Based on this finding, international markets are segmented in terms of national innovativeness.

The relationship between export marketing strategies and export performance is examined in Korea under the strategy‐environmental co‐alignment theoretical perspective put forth previously. A sample of managing directors of electronics exporters in Korea is used to test the hypotheses. Results indicate that the adaptation of products to foreign customers’ tastes, adjustment of export prices to foreign market conditions, direct exporting, and trade promotions toward overseas distributors positively influence the performance of Korea exporters. Expenditure on overseas advertising was not found to influence export performance. Implications for marketing practitioners and academics are addressed.

The purpose of this paper is to develop and test a theoretical model to examine how exchange climate attributes and contextual factors between two parent firms in an international joint venture (IJV) affect tacit knowledge transfer. The authors investigate how this tacit knowledge, which comprises international marketing expertise, knowledge about foreign cultures and tastes and managerial practices, impacts IJV performance.

Based on data from a survey of IJV managers in 326 Korean firms from a variety of industries, structural equation modeling (AMOS 18.0) is used to test the authors’ hypotheses.

The findings show that conflict resolution and cooperation positively affect tacit knowledge transfer, but communication does not. It was found that the difference in the relative levels of economic development in the environments of partners significantly influences tacit knowledge acquisition, but cultural distance does not. Tacit knowledge acquisition positively influences IJV performance.

The paper fills a gap in the literature by articulating the relationships between exchange climate attributes and tacit knowledge acquisition. Exchange climate, characterized by behavioral processes that directly impact knowledge transfer, constitutes an important missing link in prior research about tacit knowledge transfer. The paper contributes to a better understanding of the dynamic relationships among relational capital, exchange climate and tacit knowledge transfers. The model the authors develop and test has important implications for the design of organizational processes that facilitate tacit knowledge transfer.

Focuses on population characteristics that appear to make one nation more or less innovative for technical consumer products. Finds three predictors ‐ individualism, uncertainty avoidance and purchasing power ‐ to be related to national levels of new product ownership within Europe. Discusses the results, focusing on their implications for marketers seeking to export innovative technological consumer goods to Europe and elsewhere.

With the growth of worldwide e‐commerce, companies are increasingly targeting foreign online consumers. However, there is a dearth of evidence as to whether global consumers prefer to browse and buy from standardized global web sites or web sites adapted to their local cultures. This study provides evidence from five different countries as to whether global consumers prefer local web content or standardized web content. The study also measures how the degree of cultural adaptation on the web affects consumer perception of site effectiveness.

Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that were mainly engaged in agriculture, metal working, electrical and chemical industries. Applies exploratory factor analysis and discriminant analysis to identify these critical determinants as market characteristics, conflict, commitment, marketing orientation and organisational control.

An individual’s ethical ideology has been identified as one of the key components in fluencing ethical decision making in organisations. The Ethics Position Questionnaire is designed to measure ethical ideology in relation to two dimensions, namely Idealism and Relativism. This study investigates the factor structure of this measure in a sample of Chinese managers, and compares the dimensions found to those found in the original study. In addition, a regional comparison is under taken and the results show that there are significant differences in ethical ideology across different regions in China. These results are discussed and suggestions for future research are made.

Women are, in increasing numbers, participating in the labour market and are an important part of an organisation’s human resource pool. Nevertheless, women still face inappropriate treatment at work. One cause of this is family‐related issues. In particular, pregnancy and child birth present special challenges for working women. Discrimination towards pregnant women is commonplace in work settings. Problems are often related to individual work relationships, for example, the one between the pregnant follower and her manager. It is important to understand problems that impact on women in working life that can disturb their job satisfaction, their performance and willingness to give their best for the organisation. Therefore, for the benefit of both employer and employee, existing practices in leader follower relationships during pregnancy are worth studying in more depth. In leadership studies, the Leader‐Member Exchange (LMX) theory is focused on dyadic leader‐follower relationships and is thus used here to understand this phenomenon. In the present article, the literature on pregnancy and work as well as on LMX is re viewed. On the basis of these reviews, a future research agenda is offered.

The study examined gender differences in careerist attitudes toward work of Nigerian managers. Participants were 150 first‐line managers (75 males and 75 females) of four large industrial organisations in Lagos, Nigeria. Results revealed that male managers were significantly higher on careerist attitudes toward work compared to female managers. Independent t‐test analysis showed that marital status significantly in fluenced careerist attitudes toward work among women but did not play a significant role in the career istattitudes to ward work of men. The study concludes that gender enhances the use of careerist strategies in men but inhibits it in women. The implication of this finding for policy formulation and future studies were discussed.