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Culture and innovation

Paul Herbig (Managing Director, Herbig & Sons Marketing Consultants, San Antonia, Texas 78230, USA)
Steve Dunphy (Department of Management and Marketing, Northeastern Illinois University, Chicago, Illinois 60625, USA)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Article publication date: 1 December 1998



Explores the relationship between culture and innovation. Discusses culture at some length, noting some differences between national behaviours – such as the relative importance of a group versus an individual. Infers that existing cultural conditions determine the way in which innovations are adopted. Indicates that cultures which value creativity, technical ability and higher education are more successful at adopting innovations. Identifies a relationship between innovation and the status given to entrepreneurial efforts. Suggests that cultures emphasizing individualism and freedom are more likely to be creative and, therefore, to benefit more from innovative ideas. Refers to previous studies on culture and innovation (mentioning Hofstede’s work). Investigates the role religion plays, in particular the cultural bias against technology that is prevalent in traditionalist religious countries. Concludes that strongly religious countries are not receptive to innovation.



Herbig, P. and Dunphy, S. (1998), "Culture and innovation", Cross Cultural Management: An International Journal, Vol. 5 No. 4, pp. 13-21.




Copyright © 1998, MCB UP Limited

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