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Three-way decision (3WD) and probabilistic rough sets (PRSs) are theoretical tools capable of simulating humans' multi-level and multi-perspective thinking modes in the field of decision-making. They are proposed to assist decision-makers in better managing incomplete or imprecise information under conditions of uncertainty or fuzziness. However, it is easy to cause decision losses and the personal thresholds of decision-makers cannot be taken into account. To solve this problem, this paper combines picture fuzzy (PF) multi-granularity (MG) with 3WD and establishes the notion of PF MG 3WD.

An effective incomplete model based on PF MG 3WD is designed in this paper. First, the form of PF MG incomplete information systems (IISs) is established to reasonably record the uncertain information. On this basis, the PF conditional probability is established by using PF similarity relations, and the concept of adjustable PF MG PRSs is proposed by using the PF conditional probability to fuse data. Then, a comprehensive PF multi-attribute group decision-making (MAGDM) scheme is formed by the adjustable PF MG PRSs and the VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) method. Finally, an actual breast cancer data set is used to reveal the validity of the constructed method.

The experimental results confirm the effectiveness of PF MG 3WD in predicting breast cancer. Compared with existing models, PF MG 3WD has better robustness and generalization performance. This is mainly due to the incomplete PF MG 3WD proposed in this paper, which effectively reduces the influence of unreasonable outliers and threshold settings.

The model employs the VIKOR method for optimal granularity selections, which takes into account both group utility maximization and individual regret minimization, while incorporating decision-makers' subjective preferences as well. This ensures that the experiment maintains higher exclusion stability and reliability, enhancing the robustness of the decision results.

Social media fatigue (SMF) has been widely recognized; however, previous studies have included various concepts into a single fatigue construct. Fatigue has typically been explored from the stressor-strain-outcome (SSO) or stimulus-organism-response (SOR) perspectives. To further investigate SMF, the authors split it into the two constructs of exhaustion and disinterest. Furthermore, the authors introduced the concept of emotional labor and identified rules that may affect surface and deep acting strategies.

The authors designed and conducted a survey to collect data from social networking platform users.

Results from 364 users of social networking platforms supported most of the authors' hypotheses. First, most of the display rules affect the choice of deep or surface acting. Second, both types of acting lead to exhaustion, but only surface acting leads to disinterest. Third, discontinuance intention is affected by both types of fatigue.

This study contributes to SMF research by adding more antecedents (deep and surface acting) based on the emotional labor perspective and showing the impacts of communication rules on emotional labor. In addition, this study also distinguishes disinterest-style fatigue from exhaustion.

This chapter explores how the development of football fandom for the Chinese national team and local football clubs is strongly associated with societal changes. Although the performances of Chinese football teams, especially the national team, have failed to impress the world, football remains the most popular because of millions of supporters with loyalty and passion. Most studies related to fans mainly focus on the economic and political implications of spectatorship along with the rise of China. Nevertheless, few articles are available to answer the fundamental questions, such as ‘When did these supporters come out?’ and ‘What were the factors of the development of fandom?’. By going through archival records and published documents over the last decades, this chapter offers a comprehensive and historical analysis of the development of football fandom in the People's Republic of China (PRC) and deals with these unanswered questions. As such, this chapter does not intend to be the most authoritative one but is one of the rare sources to lay down the foundation for research on Chinese football fandom. Furthermore, this chapter also proves that studies on football fandom can be a useful window for observing Chinese society.

The purpose of this study is to campare the corrosion behavior of Az91 films and bulk sample, in the objective to provide reference for the corrosion resistance improvement of Mg alloys.

AZ91 films with various thickness values are produced by magnetron sputtering technique, and the corrosion behavior was characterized by immersion tests and electrochemical measurements.

The AZ91 films exhibited a preferred orientation with basal planes parallel to the surface and increased densification with the increase of thickness, and a superior corrosion resistance for the AZ91 films compared with the bulk sample.

The preferred (0002) basal planes in AZ91 films benefited the corrosion resistance and the nanoscale AZ91 films facilitated the development of a dense passivation film. Consequently, AZ91 film exhibited a superior corrosion resistance.

Market evaluation of products is the basis for product innovation, yet traditional expert-based evaluation methods are highly dependent on the specialization of experts. There exist a lot of weak expert-generated texts on the Internet of their own subjective evaluations of products. Analyzing these texts can indirectly extract the opinions of weak experts and transform them into decision-support information that assists product designers in understanding the market.

In social networks, a subset of users, termed “weak experts”, possess specialized knowledge and frequently share their product experiences online. This study introduces a comparative opinion mining framework that leverages the insights of “weak experts” to analyze user opinions.

An automotive product case study demonstrates that evaluations based on weak expert insights offer managerial insights with a 99.4% improvement in timeliness over traditional expert analyses. Furthermore, in the few-shot sentiment analysis module, with only 10% of the sample, the precision loss is just 1.59%. In addition, the quantitative module of specialization weighting balances low-specialization expert opinions and boosts the weight of high-specialization weak expert views. This new framework offers a valuable tool for companies in product innovation and market strategy development.

This study introduces a novel approach to opinion mining by focusing on the underutilized insights of weak experts. It combines few-shot sentiment analysis with specialization weighting and AHP, offering a comprehensive and efficient tool for product evaluation and market analysis.

The purpose of this research is to ascertain the feasibility of fabricating polymer optical fibers (POFs) based textile structures by knitting with Polymethylmethacrylate (PMMA) based optical fibers for textile sensor application. It has long been established that by using the principles of physics, POFs have the capability to function as sensors, detecting strain, temperature and other variables. However, POF applications such as strain and pressure sensing using knitting techniques has since not been very successful due to a number of reasons. Commercially available PMMA-based optical fibers tend to be fragile and susceptible to breakages when subjected to stress during the knitting processes. Also light transmitted within these fibers is prone to leakage due to the curvature that results when optical fibers are interlaced or interlooped within fabric structures.

Using Stoll’s multi-gauge CMS 350 HP knitting machine, five fabric structures namely, 1 × 4 float knit structure, tunnel inlay knit structure, 3:1 fleece fabric and 2:1 fleece fabric structure respectively were used to knit sensor samples. The samples were subsequently tested for length of illumination and sensitivity relative to applied pressure.

The results of this preliminary study establish that embedding plastic optical fibers into a knitted structure during the fabric formation process for soft strain sensor application possible. The best illumination performance was recorded for tunnel inlay structure which had an average of 94 cm course length of POF being illuminated. Sensor sensitivity experiments also establish that the relative spectral intensity of the fiber is sensitive to both light and pressure. Problems encountered and recommendations for further research have also been discussed and proffered.

Due to resource limitations, an innovative technique (use of precision weight set) was used to apply pressure to the sensors. Consequently, information regarding the extent of corresponding sensor deformation has not been used in this initial analysis.

Because the fundamental step toward finding a solution to any engineering problem is the acquisition of reliable data, and considering the fact that most of the popular technologies used for soft textile sensors are still bedeviled with the problem of signal instability and noise, the success of this application thus has the tendency to promote the wide spread adoption of POF sensors for smart apparel applications.

As far as research on soft strain sensors is concerned, to the best of the authors’ knowledge, this is the first study to have attempted to knit deformable sensors using commercially available POFs.

To investigate whether the actual effects of eight drape characteristics of virtual fabrics can be manifested in the Style 3D software.

Image analysis was conducted using MATLAB software to obtain the drape characteristics of virtual fabrics. Pair the drape characteristics of the real and virtual fabrics for difference. The S-W method was used to conduct a normality test to obtain the correlation of paired samples. A paired sample t-test was performed to obtain the significance values.

The simulation restoration performance of the drape coefficient, number of undulations, maximum undulation angle, minimum undulation angle and undulation angle uniformity was good. However, there are differences in the simulation performance of the other three indicators: maximum undulation amplitude, minimum undulation amplitude and undulation amplitude uniformity compared to the drape characteristics of real fabrics.

Provides reference value for the improvement of Style3D software in virtual fabric simulation and finds the main influential parameters and their impact levels that contribute to the realistic representation of virtual fabrics in software. It provides a theoretical basis for course teaching in digital fashion.

This paper aims to explore the factors influencing customers' attitudes and behaviours, specifically in terms of affective satisfaction, participation behaviour, and word-of-mouth, within the restaurant industry, with a focus on both tangible and intangible elements. Additionally, the study seeks to identify the dual mediating role of customer affective satisfaction in this relationship.

In this exploratory study, SEM-VB was utilized to examine data from 312 valid respondents who completed a face-to-face questionnaire using a quantitative methodology. The respondents were targeted at restaurants that serve comparable food and beverages for a similar socioeconomic class.

The findings reveal that perceived value, physical appearance, and standardization significantly contribute to customer affective satisfaction, which, in turn, positively influences their participation behaviour and word-of-mouth.

Practically, restaurant managers can enhance customer experiences and boost positive word-of-mouth by fostering affective satisfaction and encouraging interactive customer participation.

The novel concept of “affective satisfaction” contributes to restaurant management literature by identifying its tangible and intangible drivers and uncovering its outcomes in participation behaviour and word of mouth. By combining numerous factors and investigating the mediating function of affective satisfaction and based on the theory of Expectancy-Disconfirmation, this study adds to the theoretical understanding of what drives the affective satisfaction and word-of-mouth of casual dining restaurants’ customers.

Food quality and safety issues have always been imperative topics discussed by people. The anti-tampering of blockchain technology and the transparency of information make it possible to improve food traceability and safety quality. How to effectively apply blockchain traceability technology to food safety has great research significance for improving food safety and consumer quality trust.

The paper aims to analyze the differences in product quality levels and market participants’ profits before and after the use of blockchain-driven traceability technology in the food agricultural product supply chain (SC) in the dynamic game frameworks of supplier-led and retailer-led modes, respectively, and explores the willingness, social welfare and consumer surplus of each member of the agricultural product SC to participate in the blockchain. Besides, We investigate the SC performance improvement with the mechanism of central centralized decision-making and revenue-sharing contract, compared to the SC performance in dynamic games.

The results are obtained as follow: The adoption of blockchain traceability technology can help improve the quality of food agricultural products, consumer surplus and social welfare, but the application and popularization of technology is hindered by traceability technology installment costs. Compared with the supplier leadership model, retailer-led food quality level, customer surplus and social welfare are higher.

How to effectively apply blockchain traceability technology to food safety has great research significance for improving food safety and consumer quality trust.

Food quality and safety issues have always been hot topics discussed by people. The anti-tampering of blockchain technology and the transparency of information make it possible to improve food traceability and safety quality.

The research results enrich the theories related to food safety and quality, and provide a valuable reference for food enterprises involved in the decision-making exploration of blockchain technology.

Based on the characteristics of blockchain technology, the demand function is adjusted and the product loss risk of channel members is transferred through a Stackelberg game SC composed of agricultural products suppliers and retailers.

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  We introduce two features of blockchain: quality trust and product information tracking.

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  The willingness of each member of the supply chain to use blockchain for product traceability was explored.

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  The overall traceability effect of the retailer-led blockchain is better than that of the manufacturer-led blockchain.

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  The cost of blockchain technology is a barrier to its adoption.

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  Blockchain brings higher consumer surplus and social welfare.

We introduce two features of blockchain: quality trust and product information tracking.

The willingness of each member of the supply chain to use blockchain for product traceability was explored.

The overall traceability effect of the retailer-led blockchain is better than that of the manufacturer-led blockchain.

The cost of blockchain technology is a barrier to its adoption.

Blockchain brings higher consumer surplus and social welfare.

The integration of e-commerce platforms and artificial intelligence (AI) into the marketing channel ecosystem is challenging the explanatory capacity of traditional channel power theories, indicating a significant yet unaddressed research gap concerning the impact of these digital entities and AI on channel power exercise dynamics. This study adopts a contingency perspective to critically revisit how e-commerce platforms exercise channel power and the ensuing effects on channel conflicts. The purpose of this study is to extend the boundaries of traditional channel power theories, enhancing their relevance in today’s digital marketplace.

Building on channel power theories, the authors developed a framework tested with survey data collected from 262 sellers. This framework incorporates three key contingent variables: inter-platform competition, AI capabilities and platform value co-creation. Regression analysis was used to perform the analyses.

This study finds that intense inter-platform competition mitigates the (positive) negative relationship between platform channel power and the exercise of (non-) coercive power. Moreover, a platform’s AI capabilities and value co-creation activities diminish the potential for channel conflicts induced by the exercise of coercive power. AI capabilities can also strengthen the negative relationship between the exercise of non-coercive power and channel conflicts.

This study contributes to the advancement of traditional channel power theories by integrating contemporary digital elements like AI and platform dynamics. This study provides theoretical and practical insights on navigating channel power in modern marketing environments, offering strategic guidelines for optimizing channel relationships.