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This research study examines how changing the logo to one that depicts social distancing impacts consumers’ attitude toward the brand, attitude toward social distancing guidelines, intention to follow social distancing guidelines, purchase intention, logo evaluation and word of mouth (WOM).

A 2 (logo type: conventional vs. novel) X 2 (product involvement: high vs. low) between-subjects experimental design was employed. A multivariate analysis of covariance (MANCOVA) was run on the dependent variables (i.e. attitude toward the brand, attitude toward social distancing guidelines, intention to follow social distancing guidelines, purchase intention, logo evaluation and WOM).

The results indicate a significant moderating effect of product involvement. Individuals who were exposed to a novel logo for a low-involvement product demonstrated improved purchase intentions, attitudes towards the brand, WOM and intentions to follow social distancing guidelines.

From a practical perspective, the results suggest that managers at global brands should consider their brand’s response to the COVID-19 crisis. For example, Nike chose to frame its consumers’ athletic habits as a lifesaving call to action with a new advertising copy that proposed, “If you ever dreamed of playing for millions around the world, now is your chance: play inside, play for the world,” to stress the necessity for people to stay at home.

From a theoretical perspective, the results of this study add to the emerging literature on CSR and logo changing, and particularly on following social distancing guidelines introduced in response to COVID-19, by exploring the link between COVID-19 advertising in promotional materials (logo changing) and outcomes such as attitude toward the brand, attitude toward social distancing guidelines, intention to follow social distancing guidelines, purchase intention, logo evaluation and WOM.

This research study adds to the literature on CSR and logo changing, primarily the contribution is based on the understanding of the impact of social distancing guidelines introduced in response to COVID-19. More specifically, this research study contributes toward the understanding of the link between COVID-19 advertising in promotional materials (e.g. logo changing) and outcomes such as attitude toward the brand, attitude toward social distancing guidelines, intention to follow social distancing guidelines, purchase intention, logo evaluation and WOM.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Public service announcements (PSAs) are frequently used tools to try to change attitudes and behaviors on social issues, including texting and driving, which has been social problem for over a decade. However, the effectiveness of such PSA campaigns often meet with varying degrees of success, suggesting changes to current anti-texting and driving campaigns are needed. This study aims to examine how to design more effective anti-texting and driving PSA campaigns by identifying the elements of existing campaigns that have the strongest impact on attitude change.

In total, 682 respondents from Amazon’s Mechanical Turk participated in an online study in which they evaluated 162 real-world anti-texting and driving ads. Respondents evaluated the ads on various ad elements (i.e. type of appeal, source of emotion, discrete emotions and perceived creativity), as well as their attitudes toward the issue after seeing the ad.

PSAs that use emotional (vs rational) appeals, evoke emotion through imagery (vs text) and/or use fear (vs disgust, anger or guilt) result in the largest changes in attitude. In addition, more creative PSAs are more effective at changing attitudes.

Overall, the results provide useful information to social marketers on how to design more effective anti-texting and driving campaigns.

To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding your customers and consumers, the 4 Ps (Product, Place, Price and Promotion) provides the basic tools for effective marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing marketing intelligence, competition, budgeting and organisational issues. The logical conclusion of this effort is achieving sales and the particular techniques involved are explored in the final section.

Many education for sustainable development (ESD) programs are designed to change attitudes and values toward the natural environment. However, psychological research indicates that several factors in addition to attitude influence behavior, including contextual support, social norms, action difficulty, and habitual behavior. Thus, if attitude change is to translate into altered behavior, education must extend beyond attitudes to assist people to act in ways consistent with their values. The purpose of this paper is to review the psychological research showing weak correlation between attitudes and behavior, the factors that mediate this relationship, and to describe the implications of these findings for university institutions and ESD programs.

The paper is organized as a review and editorial article, describing relevant research, and outlining implications and suggested actions.

The results of the reviewed research indicate that attitude‐behavior correlations are mediated by several factors, including contextual conditions such as inconvenience and personal factors such as habits.

The implications of these findings are that ESD programs should specifically address factors that mediate the attitude‐behavior relationship, including contextual changes and the development of personal management plans. Examples for each type of change are suggested.

The implications of these findings for ESD programs have not previously been highlighted. Specifically, to achieve sustainable development requires attention to these mediating factors as well as to knowledge generation and attitude change. Thus, the value of this paper is to encourage ESD developers to expand their programs to encourage contextual change and personal behavior management plans.

Theoretical assumptions for explaining travel behaviour changes are frequently limited to disciplinary boundaries. By combining the occurrence of key events with attitudinal dimensions in the ROA model and, furthermore, drawing on the model of cognitive dissonance, an integrated theoretical framework is presented.

We review several streams of research in different fields of travel behaviour research and develop a theoretical framework for guiding future empirical work on travel behaviour research.

The theoretical framework proposes that due to a key event a window of opportunity opens for behavioural change and adaptation processes of attitudes and behaviour.

Further empirical research will have to show the validity and usefulness of the theoretical framework developed. A panel data analysis is proposed with attitudinal variables before and after a certain key event.

The purpose of this paper is to provide a cross-cultural comparison of the attitudes toward diversity among human resource managers working for the same multinational company in the Netherlands and Morocco.

In total, 35 semi-structured in-depth interviews were conducted by telephone and were analyzed by the use of content analysis. Hofstede’s cultural dimensions were used as theoretical framework.

The findings suggest that attitudes toward diversity are changing and not always in line with Hofstede’s scores from 2010. Differences between the Netherlands and Morocco are discussed and trends in both countries are outlined.

While it has been argued that Hofstede’s cultural dimensions are relatively stable over time, the findings show that attitudes toward diversity are evolving in the light of the changing environment and that other cultural factors also play an important role.

The purpose of this paper is to study the attitudes of higher education employees to the change with Lean at public universities in Morocco in order to determinate the factors of resistance to change and to look for the motivating factors that encourage these employees to participate in change project with Lean.

A questionnaire sent to all administrative and technical staff of higher education at five public universities in Morocco during year 2019. This study has analyzed both a person-oriented approach and a variable-oriented approach and characterized by using Lewin’s change model to manage change with Lean.

The results show that individual, organizational and group factors have a positive impact on employees’ attitudes toward change with Lean but individual factors are more important than other factors.

The research is limited to universities in Morocco and mainly public universities. It is only interested in the first stage in the change process with Lean (unfreezing). Understanding employee attitudes, determining motivation factors and the causes behind resistance to change before embarking in change journey with Lean Higher Education (LHE) enables the public universities in Morocco (management) to better prepare for change by reducing resistance to change to create a favorable climate to implement LHE.

The majority of research works to date focus on implementation of LHE without giving interest to the preparation of the organizational change, this last is very much requested to determine the driving and restraining forces in order to reduce the resistance to change that is the main reason of failure of many change programs. This paper attempts to determinate the factors of resistance to change which allows to the public universities in Morocco to overcome them before moving to the changing stage.

This article is presented as training material for an introductory session on the management of change in organisations One of the most stubborn concepts to get across to a group of managers or supervisors is the relationship between attitude and behaviour and to define the distinction between the two. I believe that a working understanding of this relationship is critical to the business of improving human performance in the situation in which most of today's managers and supervisors work. It might seem a bit remote to stand up in front of a group of tough managers and tell them that you are going to help them to clarify the difference between attitude and behaviour in the belief that this will help them in their daily work of managing people. You can actually see the look of incredulity on their faces.

Recent reviews of field experiments aiming to entice tourists to behave in more environmentally sustainable ways conclude that attitudes – while the primary target – do not perform as well as expected. The purpose of this study is to analyse in detail when attitudes have or have not been successful as behavioural change targets and propose a conceptual framework of possible explanations. In so doing, this study represents the first theoretical – rather than empirical – challenge to the currently dominant theoretical understanding of environmentally significant tourist behaviours and offers alternative theoretical constructs tourism researchers aiming to make tourists behave in more sustainable ways could investigate in future.

The authors investigate in detail experiments where attitude-based behavioural change approaches failed. Based on the insights from this analysis, the authors propose a conceptual framework offering five potential explanations. This study also discusses alternative theoretical constructs that could be used for behavioural change interventions.

The authors derive five potential explanations for why attitudes often fail to trigger behavioural change in the context of environmentally sustainable tourist behaviour: tourists do not notice messages attempting to change their attitudes; tourists are unwilling to cognitively process behavioural change messages; tourists develop reactance to behavioural change requests; attempts to alter attitudes do not influence habits; and attempts to alter attitudes do not reduce the effort associated with displaying the desired behaviour.

This study broadens research attention to alternative theoretical constructs that may be more effective in making tourists behave in more sustainable ways and opens opportunities for new measures tourism businesses and destinations can implement to influence tourist behaviour.

To the best of the authors’ knowledge, this is the first theoretical investigation of possible reasons why attitudes have performed poorly as targets of behavioural change interventions aiming to trigger environmentally sustainable tourist behaviours.