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Article
Publication date: 8 March 2021

Ilgım Dara Benoit, Elizabeth G. Miller, Elika Kordrostami and Ceren Ekebas-Turedi

Public service announcements (PSAs) are frequently used tools to try to change attitudes and behaviors on social issues, including texting and driving, which has been…

Abstract

Purpose

Public service announcements (PSAs) are frequently used tools to try to change attitudes and behaviors on social issues, including texting and driving, which has been social problem for over a decade. However, the effectiveness of such PSA campaigns often meet with varying degrees of success, suggesting changes to current anti-texting and driving campaigns are needed. This study aims to examine how to design more effective anti-texting and driving PSA campaigns by identifying the elements of existing campaigns that have the strongest impact on attitude change.

Design/methodology/approach

In total, 682 respondents from Amazon’s Mechanical Turk participated in an online study in which they evaluated 162 real-world anti-texting and driving ads. Respondents evaluated the ads on various ad elements (i.e. type of appeal, source of emotion, discrete emotions and perceived creativity), as well as their attitudes toward the issue after seeing the ad.

Findings

PSAs that use emotional (vs rational) appeals, evoke emotion through imagery (vs text) and/or use fear (vs disgust, anger or guilt) result in the largest changes in attitude. In addition, more creative PSAs are more effective at changing attitudes.

Originality/value

Overall, the results provide useful information to social marketers on how to design more effective anti-texting and driving campaigns.

Details

Journal of Social Marketing, vol. 11 no. 2
Type: Research Article
ISSN: 2042-6763

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Article
Publication date: 1 May 1983

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This…

Abstract

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Details

Management Decision, vol. 21 no. 5
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 10 April 2009

Katherine D. Arbuthnott

Many education for sustainable development (ESD) programs are designed to change attitudes and values toward the natural environment. However, psychological research…

Abstract

Purpose

Many education for sustainable development (ESD) programs are designed to change attitudes and values toward the natural environment. However, psychological research indicates that several factors in addition to attitude influence behavior, including contextual support, social norms, action difficulty, and habitual behavior. Thus, if attitude change is to translate into altered behavior, education must extend beyond attitudes to assist people to act in ways consistent with their values. The purpose of this paper is to review the psychological research showing weak correlation between attitudes and behavior, the factors that mediate this relationship, and to describe the implications of these findings for university institutions and ESD programs.

Design/methodology/approach

The paper is organized as a review and editorial article, describing relevant research, and outlining implications and suggested actions.

Findings

The results of the reviewed research indicate that attitude‐behavior correlations are mediated by several factors, including contextual conditions such as inconvenience and personal factors such as habits.

Practical implications

The implications of these findings are that ESD programs should specifically address factors that mediate the attitude‐behavior relationship, including contextual changes and the development of personal management plans. Examples for each type of change are suggested.

Originality/value

The implications of these findings for ESD programs have not previously been highlighted. Specifically, to achieve sustainable development requires attention to these mediating factors as well as to knowledge generation and attitude change. Thus, the value of this paper is to encourage ESD developers to expand their programs to encourage contextual change and personal behavior management plans.

Details

International Journal of Sustainability in Higher Education, vol. 10 no. 2
Type: Research Article
ISSN: 1467-6370

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Article
Publication date: 1 February 1990

Gordon Wills, Sherril H. Kennedy, John Cheese and Angela Rushton

To achieve a full understanding of the role ofmarketing from plan to profit requires a knowledgeof the basic building blocks. This textbookintroduces the key concepts in…

Abstract

To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding your customers and consumers, the 4 Ps (Product, Place, Price and Promotion) provides the basic tools for effective marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing marketing intelligence, competition, budgeting and organisational issues. The logical conclusion of this effort is achieving sales and the particular techniques involved are explored in the final section.

Details

Management Decision, vol. 28 no. 2
Type: Research Article
ISSN: 0025-1747

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Book part
Publication date: 13 May 2015

Annika Busch-Geertsema and Martin Lanzendorf

Theoretical assumptions for explaining travel behaviour changes are frequently limited to disciplinary boundaries. By combining the occurrence of key events with…

Abstract

Purpose

Theoretical assumptions for explaining travel behaviour changes are frequently limited to disciplinary boundaries. By combining the occurrence of key events with attitudinal dimensions in the ROA model and, furthermore, drawing on the model of cognitive dissonance, an integrated theoretical framework is presented.

Methodology/approach

We review several streams of research in different fields of travel behaviour research and develop a theoretical framework for guiding future empirical work on travel behaviour research.

Findings

The theoretical framework proposes that due to a key event a window of opportunity opens for behavioural change and adaptation processes of attitudes and behaviour.

Research limitations/implications

Further empirical research will have to show the validity and usefulness of the theoretical framework developed. A panel data analysis is proposed with attitudinal variables before and after a certain key event.

Details

Sustainable Urban Transport
Type: Book
ISBN: 978-1-78441-615-7

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Article
Publication date: 19 October 2015

Sophie Hennekam and Loubna Tahssain-Gay

The purpose of this paper is to provide a cross-cultural comparison of the attitudes toward diversity among human resource managers working for the same multinational…

Abstract

Purpose

The purpose of this paper is to provide a cross-cultural comparison of the attitudes toward diversity among human resource managers working for the same multinational company in the Netherlands and Morocco.

Design/methodology/approach

In total, 35 semi-structured in-depth interviews were conducted by telephone and were analyzed by the use of content analysis. Hofstede’s cultural dimensions were used as theoretical framework.

Findings

The findings suggest that attitudes toward diversity are changing and not always in line with Hofstede’s scores from 2010. Differences between the Netherlands and Morocco are discussed and trends in both countries are outlined.

Originality/value

While it has been argued that Hofstede’s cultural dimensions are relatively stable over time, the findings show that attitudes toward diversity are evolving in the light of the changing environment and that other cultural factors also play an important role.

Details

Management Decision, vol. 53 no. 9
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 20 January 2020

Ali Allaoui and Rachid Benmoussa

The purpose of this paper is to study the attitudes of higher education employees to the change with Lean at public universities in Morocco in order to determinate the…

Abstract

Purpose

The purpose of this paper is to study the attitudes of higher education employees to the change with Lean at public universities in Morocco in order to determinate the factors of resistance to change and to look for the motivating factors that encourage these employees to participate in change project with Lean.

Design/methodology/approach

A questionnaire sent to all administrative and technical staff of higher education at five public universities in Morocco during year 2019. This study has analyzed both a person-oriented approach and a variable-oriented approach and characterized by using Lewin’s change model to manage change with Lean.

Findings

The results show that individual, organizational and group factors have a positive impact on employees’ attitudes toward change with Lean but individual factors are more important than other factors.

Research limitations/implications

The research is limited to universities in Morocco and mainly public universities. It is only interested in the first stage in the change process with Lean (unfreezing). Understanding employee attitudes, determining motivation factors and the causes behind resistance to change before embarking in change journey with Lean Higher Education (LHE) enables the public universities in Morocco (management) to better prepare for change by reducing resistance to change to create a favorable climate to implement LHE.

Originality/value

The majority of research works to date focus on implementation of LHE without giving interest to the preparation of the organizational change, this last is very much requested to determine the driving and restraining forces in order to reduce the resistance to change that is the main reason of failure of many change programs. This paper attempts to determinate the factors of resistance to change which allows to the public universities in Morocco to overcome them before moving to the changing stage.

Details

Journal of Organizational Change Management, vol. 33 no. 2
Type: Research Article
ISSN: 0953-4814

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Article
Publication date: 1 February 1975

JOHN WELLENS

This article is presented as training material for an introductory session on the management of change in organisations One of the most stubborn concepts to get across to…

Abstract

This article is presented as training material for an introductory session on the management of change in organisations One of the most stubborn concepts to get across to a group of managers or supervisors is the relationship between attitude and behaviour and to define the distinction between the two. I believe that a working understanding of this relationship is critical to the business of improving human performance in the situation in which most of today's managers and supervisors work. It might seem a bit remote to stand up in front of a group of tough managers and tell them that you are going to help them to clarify the difference between attitude and behaviour in the belief that this will help them in their daily work of managing people. You can actually see the look of incredulity on their faces.

Details

Industrial and Commercial Training, vol. 7 no. 2
Type: Research Article
ISSN: 0019-7858

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Article
Publication date: 1 March 1988

John Cheese, Abby Day and Gordon Wills

An updated version of the original (1985) text, the book covers all aspects of marketing and selling bank services: the role of marketing; behaviour of customers;…

Abstract

An updated version of the original (1985) text, the book covers all aspects of marketing and selling bank services: the role of marketing; behaviour of customers; intelligence, planning and organisation; product decisions; promotion decisions; place decisions; price decisions; achieving sales. Application questions help to focus the readers' minds on key issues affecting practice.

Details

International Journal of Bank Marketing, vol. 6 no. 3
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 January 2006

Ruth Alas and Maaja Vadi

Estonian companies have been in a continuous state of change for the past 15 years, and there is still a lot to be done to achieve welfare levels comparable with developed…

Abstract

Purpose

Estonian companies have been in a continuous state of change for the past 15 years, and there is still a lot to be done to achieve welfare levels comparable with developed countries in the European Union. The crucial question is how to achieve employee commitment to organisational change. The aim of this research is to highlight employee attitudes toward organisational change and how organisational culture can influence these attitudes in a rapidly changing environment.

Design/methodology/approach

A model showing the connections between organisational culture and employee attitudes in the organisational change process has been developed as the theoretical conceptual frame for the study. The empirical study was conducted by the authors in 26 Estonian organisations with 412 respondents. A tool for measuring employee attitudes in the process of organisational change and a questionnaire for measuring organisational culture were developed by the authors.

Findings

Under the conditions of economic transition, employees with higher job satisfaction are more willing to participate in an organisational change process than employees with a lower level of job satisfaction. Employees who evaluated their organisational culture as being stronger were more willing to participate in implementing organisational changes and were more satisfied with their jobs and managers. The attitudes of those managers who were younger than 45 were more strongly related to a positive organisational culture than to a strong organisational culture.

Originality/value

The most significant finding was that in a transition economy a strong organisational culture influences attitudes to change in a positive way. This is different from countries with more stable economies, where a strong organisational culture is considered to promote stability.

Details

Baltic Journal of Management, vol. 1 no. 1
Type: Research Article
ISSN: 1746-5265

Keywords

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