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Article
Publication date: 24 August 2022

Elena Fernández-Díaz, Carmen Jambrino-Maldonado, Patricia P. Iglesias-Sánchez and Carlos de las Heras-Pedrosa

There is widespread agreement that the tourism sector should address the issue of sustainability. The purpose of this study is to analyze the digital accessibility of the…

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Abstract

Purpose

There is widespread agreement that the tourism sector should address the issue of sustainability. The purpose of this study is to analyze the digital accessibility of the cities awarded as European Capitals of Smart Tourism for their innovative, accessible and sustainable practices by the European Commission.

Design/methodology/approach

An analysis of the digital level of accessibility of 50 uniform resource locator (URL) of European cities was undertaken. The analysis followed the international evaluation requirements of the World Wide Web (W3C).

Findings

The results show that none of the official Web pages analyzed obtained 100% in relation to the digital accessibility requirements. The main factors that pose barriers to communication and interaction were identified.

Practical implications

The paper encourages smart tourism destinations to overcome the challenge of matching both dimensions of accessibility to obtain barrier-free information to ensure cities are inclusive and sustainable in line with Agenda 2030 (sustainable development goal [SDG] 11).

Originality/value

The concept of tourism for all receives special attention in the sector, and this notion is reflected in the UN SDGs. However, accessibility has not been extensively analyzed in relation to the cohesion between the digital and the physical dimension. Tourism research tends to focus on accessible experiences within destinations. This paper introduces a new insight into the key issue of digital accessibility, which can promote destination choice and influence the tourism experience.

目的

人们普遍认为, 旅游业应该解决可持续性问题。本研究旨在分析被欧盟委员会授予欧洲智慧旅游之都的城市的数字可及性, 以了解其创新、可及和可持续的做法。

设计/方法/途径

对50个欧洲城市的URL的数字可及性进行了分析。该分析遵循万维网(W3C)的国际评估标准。

研究结果

结果显示, 所分析的官方网页中没有一个获得100%的数字无障碍要求。对交流和互动构成障碍的主要因素被确认。

原创性

全民旅游的概念在该领域受到特别关注, 这一概念也反映在联合国可持续发展目标(SDGs)中。然而, 无障碍性还没有被广泛地分析到数字和物理层面之间的凝聚力。旅游研究倾向于关注目的地内的无障碍体验。本文对数字可及性这一关键问题提出了新的见解, 它可以促进目的地的选择并影响旅游体验。

实际意义

本文鼓励智能旅游目的地克服挑战, 使无障碍环境的两个维度相匹配, 以获得无障碍信息, 确保城市的包容性和可持续性符合2030年议程(SDG 11)。

Objetivo

Existe un acuerdo generalizado en el sector turístico para abordar la cuestión de la sostenibilidad. Este estudio pretende analizar la accesibilidad digital de las ciudades premiadas como Capitales Europeas del Turismo Inteligente por sus prácticas innovadoras, accesibles y sostenibles por la Comisión Europea.

Diseño/metodología/enfoque

Se realizó un análisis del nivel de accesibilidad digital de cincuenta (50) URL de ciudades europeas. El análisis siguió las normas internacionales de evaluación de la World Wide Web (W3C).

Resultados

Los resultados muestran que ninguna de las páginas Web oficiales analizadas obtuvo el 100% en relación con los requisitos de accesibilidad digital. Se identificaron los principales factores que suponen barreras para la comunicación y la interacción.

Originalidad

El concepto de turismo para todos recibe especial atención en el sector y esta noción se refleja en los Objetivos de Desarrollo Sostenible (ODS) de la ONU. Sin embargo, la accesibilidad no se ha analizado ampliamente en relación con la cohesión entre la dimensión digital y la física. La investigación turística tiende a centrarse en las experiencias accesibles dentro de los destinos. Este artículo introduce una nueva perspectiva sobre la cuestión clave de la accesibilidad digital, que puede promover la elección del destino e influir en la experiencia turística.

Implicaciones prácticas

El documento anima a los destinos turísticos inteligentes a superar el reto de hacer coincidir ambas dimensiones de la accesibilidad para obtener información sin barreras que garantice que las ciudades sean inclusivas y sostenibles en línea con la Agenda 2030 (ODS 11).

Article
Publication date: 1 November 2018

Patricia P. Iglesias-Sánchez, Carmen Jambrino-Maldonado and Carlos de las Heras-Pedrosa

Open innovation (OI) involves the alignment of the organisation’s strategy and resources. Notably, companies will not adopt this emerging paradigm without a guarantee of…

Abstract

Purpose

Open innovation (OI) involves the alignment of the organisation’s strategy and resources. Notably, companies will not adopt this emerging paradigm without a guarantee of better results. Therefore, the purpose of this paper is to identify which combination of entrepreneurial managerial approaches makes it possible for companies to improve performance.

Design/methodology/approach

This study involves a survey questionnaire, 147 enterprises and regression analysis on the survey data to identify to what extent strategic and management orientations affect innovation performance (IP), as well as an analysis focusing on the results of two sectors (i.e. tourism and agri-food industries).

Findings

The main findings show a direct effect amongst the level of innovation, external openness and open innovation management (OIM), and IP. However, although there are no differences in the perception and orientation of OIM and the results across the two sectors, the influence of the variable firm size has been supported. Finally, the collective effort required by companies to ensure the successful implementation of OI processes and achieve high IP is outstanding.

Practical implications

This paper discusses the significance of these findings, highlighting the main practical implications for researchers and companies – especially the need to assimilate the organisational change involved in the challenge of OI.

Originality/value

This study combines the sectors industry and services, emphasises OIM and reinforces the literature in the field of IP.

Details

Journal of Organizational Change Management, vol. 32 no. 5
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 28 February 2020

Maria Elena Aramendia-Muneta

This paper aims to examine how an innovative concept was introduced to a new market segment through varied marketing techniques.

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Abstract

Purpose

This paper aims to examine how an innovative concept was introduced to a new market segment through varied marketing techniques.

Design/methodology/approach

Newspapers from 1958 were reviewed to assess the impact of a chocolate company advertising campaign targeting children. The paper examines the interpretation of the campaign message and the information contained in an album of collectable cards.

Findings

Parents leave the teaching role in the hands of companies when they do not clearly understand new technologies such as nuclear energy. Companies can take advantage of what governments introduce into the market to increase their sales.

Originality/value

The originality of the paper lies in the examination of collectable cards as a means of researching marketing history and contributes to the study of market segmentation, particularly in the case of children, focussing on nuclear energy.

Details

Journal of Historical Research in Marketing, vol. 12 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

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