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The purpose of this paper is to explore how large, public companies in the health industry communicatively engage in employer branding on career homepages.

An exploratory content analysis of the career homepages (N = 42; 8,500) was conducted to analyze the communication of successful organizations in four realms of the public health-care industry to include Biotech (n =10), Managed Health Care (n = 8), Medical and Equipment Supplies (n = 12) and Pharmaceuticals (n = 12).

The analysis revealed the following ten major themes of content: Worldview, Stakeholders, Environment, Excellence, Dedication, Aid, Unity, Advancement, Distinctiveness and Industry/Organization. Additionally, the results revealed that health-care employer branding often communicated about Stakeholders, Industry/Organization and Advancement.

The results of this study aid researchers in understanding the foundational content of employee branding efforts in the health industry.

The results assist practitioners in understanding how different health-care industries and organizations engage in employer branding on career homepages.

The results of this study function to both confirm previous findings related to employer branding and extend research on employer branding into the career homepages of organizations in the health-care industry.

This study aims to discuss the creation and development of China’s National Science and Technology Library (NSTL), provide an overview of the information services it provides for sci-tech researchers throughout the People’s Republic of China, and highlight the leading role it plays in fostering scientific innovation in China.

The author uses a case study approach based on his own professional experience at the NSTL.

The NSTL offers a wide variety of information, reference and document delivery services for sci-tech researchers in China.

The NSTL plays a leading role in the provision and innovation of such services, and as such has a direct and positive impact on the quality of scientific research and innovation in China.

Focuses on a lack of reasonable care in the employment selection process leading to litigation in the human resources field in the USA. Uses sample cases to show neglect in these areas, including a wrongful shooting death in Sacramento among others. Posits that a simple way to ensure that employers hire only safe and competent employees is for prior employers to provide as much information as possible about potential employees.

The purpose of this paper is to address the on-going debate in research on how a luxury brand ' s image of exclusiveness and uniqueness may be preserved in the ubiquitous mass medium internet. Specifically, the study aims to provide insights on how luxury brand homepages should be designed to evoke perceptions of luxury.

First, desk research on 81 existing luxury brand homepages and expert interviews are used to empirically detect specifics of luxury homepage design. Second, a randomised laboratory experiment is conducted to analyse the effects of luxury versus conventional homepage design on perceived luxury.

First, luxury homepage design differs from conventional homepage design in four main aspects: the use of darker background colours, the use of a larger or full screen space to present the stage content, a horizontal navigation bar, and a substantial reduction of elements. Second, experimental results indicate that luxury homepage design significantly affects consumers ' perceptions of conspicuousness and uniqueness.

The experiment was conducted in a laboratory setting. Future research could use this work as a framework and extend it to a field environment, analysing the effect of luxury homepage design on key performance indicators, such as site traffic and conversion rates.

The results of the study provide luxury managers with guidance for designing luxury brand homepages.

While previous research has mainly addressed luxury homepage design conceptually, this paper is the first to empirically identify key characteristics of luxury homepage design and empirically examine the effect of luxury homepage design on consumer perceptions of luxury.

The purpose of this paper is to account for the genre characteristics of non‐linear, multi‐modal, web‐mediated documents. It involves a two‐dimensional view on genres that allows one to account for the fact that digital genres act not only as text but also as medium.

The theoretical framework of the article is the Swalesian genre theory used in academic settings all over the world to investigate the relationship between discourse and social practice and to teach genre conventions to students of language and communication. Up till now most genre research has focused on the characteristics of “printed” texts, whereas less has been done to apply the genre theory to digital genres.

The article discusses the characteristics of digital genres, notably the media constraints that have a significant effect on the production and reception of digital genres and suggests an extension of the Swalesian genre model that takes the digital characteristics into account.

The suggestion for a revised genre model is not based on an extensive empirical study of various types of web sites. The observation is restricted to a limited number of commercial web sites.

The article proposes new insights into the concept of genre adapting traditional models of genre theory to web‐mediated texts. A revised two‐dimensional genre model incorporating media elements into the concept of genre thus takes account of the particular characteristics of the navigation and reading elements of web‐mediated genres.

Research in undergraduate mathematics education (RUME), the study of teaching and learning of college mathematics, is a new area of research in mathematics. Information to support this discipline is found in publications from all over the world, in the form of monographs, reports, research guidelines and resource manuals, as well as journal articles. Researchers in RUME require access to materials that are specific not only to their field, but also to the broader literature of mathematics, education, learning theories, instructional strategies, alternative assessment techniques, cognitive development and human behavior. This annotated bibliography is designed to be a template for a comprehensive and up‐to‐date collection of RUME resources. World Wide Web (Web) locations for many of the items are provided, as are descriptions of several Web sites that present information of interest to RUME researchers.

The purpose of this paper is to describe the relationship between job stress, stress coping ability and performance among Japanese nurses.

Health risk and organization environment as job stress factors, sense of coherence (SOC) as stress coping ability and medical risk indicator and sickness‐absence days as a performance proxy were used to investigate the relationship between stress and performance. Length of professional experience also was included in the investigation.

The findings suggest a possibility that enriching nurses' professional experiences reduces medical risk. There is also a possibility that raising the SOC, while improving organization environment, contributes to reducing sickness‐absence.

A cross‐sectional study of nurses in a single institution was used. In order to generalize the study's results, it will be necessary to conduct multi‐institutional longitudinal studies.

The present study shows key factors affecting medical risk and sickness‐absence leading to a reduced nursing performance.

The purpose of this paper is to determine if the homepage of a web site is representative of the whole site with respect to accessibility.

The paper presents an intraclass correlation (ICC) between homepage web accessibility barrier (WAB) scores and the WAB scores of web site levels 1 through 3 for 33 popular web sites.

The paper finds that the homepage is not sufficient to detect the accessibility of the web site. ICC of the homepage and average of levels 1‐3 is 0.250 (p=0.062) and ICC of levels 1, 2, and 3 is 0.784 (p<0.0001). Evaluating the homepage and first‐level pages gives more accurate results of entire site accessibility.

This is first study correlating homepage accessibility with web site accessibility.

The purpose of this paper is to research lesbian fashion consumption in order to draw conclusions on the attractiveness of the lesbian target segment for the fashion industry. So far, lesbians’ fashion consumption behaviour has hardly been researched. However, an evinced lesbian stereotype exists which describes doctrinal feminists with an antipathy against consumption in general and fashion shopping in particular. In contrast, gay men have been identified quite contrary as an attractive market segment and marketers have started to particularly target this so-called “dream market”.

First, qualitative semi-structured interviews (n=18) were conducted to gain first insights into fashion consumption behaviour of lesbians. Second, a quantitative online survey (n=879) was carried out to generate more detailed findings. Due to the difficult reachability of the homosexual consumer target group, the segment’s high online media affinity was used and data collection was conducted through popular German homepages targeted to homosexuals (esp. “queer.de” and “lesarion.de”). The research investigated fashion-consciousness, willingness to pay, brand-affinity, and openness to homosexual marketing. In addition, influencing factors – such as the affinity towards the homosexual scene, career orientation, income, age, status of coming out, and number of inhabitants of the city of residence – have been researched.

Results prove that lesbians are an equally attractive and financially interesting market segment for fashion marketers as gays. Lesbians have a similarly high fashion-consciousness and willingness to pay, and an even higher brand-affinity – but a lower openness to homosexual marketing than gays. Especially scene-affine femme lesbians with a high-paid professional career are a highly attractive market segment. The study proves the attractiveness of the lesbian target segment for fashion marketing and debunks the myth of the consumption-averse lesbian stereotype.

This paper provides evidence on the attractiveness of the lesbian market segment for the fashion industry. Due to its size and financial attractiveness, the question whether to target lesbians with a specifically adopted marketing mix should be raised.

Research on lesbians’ fashion consumption behaviour in general is very scarce and on fashion consumption behaviour in particular is almost non-existent. This study is a first attempt to analyse the major areas of fashion consumption for the German market.

The World Wide Web has become an important resource of timely information for the information professional. Unlike previous (traditional) formats of information, especially paper‐based publications, the Web has also brought the concept of electronic publishing within reach of any person who has browser access to this Internet navigator. It therefore implies that the information professional can also take part in the publishing process by creating and maintaining a homepage on the Web. Although a few articles have been published on homepage maintenance by information services, not much has been made available about the requirements for homepage design, or guidelines for the planning and structuring of a complete homepage environment. This article provides a few basic guidelines on homepage design, arguing that the physical appearance of a homepage is similar to that of a good graphical user interface (GUI). In designing a complete homepage file, the premise is that basic hypertext design principles could also be applied in the World Wide Web environment.