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This chapter investigates the outcome of the ongoing interactions between the Danish University College of Northern Denmark and stakeholder networks in the Italian destination Campi Flegrei. The findings of this study show that the benefits of the interactions among students, lecturers, and destination stakeholders are manifold and show that the challenge resides in strengthening the flux of knowledge sent back to destination stakeholders. Thus, the authors suggest an action- and stakeholder-oriented approach for future knowledge transfer from the educational institution to the destination stakeholders.

Urban resilience is becoming increasingly important due to increasing degree of urbanization and a combination of several factors affecting urban vulnerability. Urban resilience is also understood as a capacity of a system to prepare, respond and recover from multi-hazard threats. The purpose of multi-risk approach (MRA) is to take into consideration interdependencies between multiple risks, which can trigger a chain of natural and manmade events with different spatial and temporal scales. The purpose of this study is to understand correlation between multi-risk approach and urban resilience.

To increase urban resilience, MRA should also include multi-risk governance, which is based on understanding how existing institutional and governance structures, individual judgments and communication of risk assessment results shape decision-making processes.

This paper is based on extensive fieldwork in the test studies of Naples, Italy and Guadeloupe, France, the historical case study analysis and the stakeholders’ interviews, workshops and focus groups discussions.

Multi-risk is a relatively new field in science, only partially developed in social and geosciences. The originality of this research is in establishment of a link between MRA, including both assessment and governance, and urban resilience. In this paper, the authors take a holistic and systemic look at the MRA, including all stages of knowledge generation and decision-making. Both, knowledge generation and decision-making are reinforced by behavioural biases, different perceptions and institutional factors. Further on, the authors develop recommendations on how an MRA can contribute to urban resilience.

Grounded in destination web reputation, the purpose of this paper is to propose a methodological framework for the analysis of the destination image-building process, where the sentiment analysis (SA) is integrated with social network analysis (SNA) tools and social media analytics (SMA), making them accessible and functional for destination management choices. The outlined framework was successively tested through an empirical analysis carried out on the image and web reputation of Naples as a tourism destination.

Critical analysis of literature on web reputation has allowed the building of the conceptual framework applied to analyse the online reputation of the case study of the city destination of Naples. The empirical research was based on the use of a platform to listen to and analyse social media conversations that allowed one to collect the data on both the destination image and the online reputation of the city.

The paper conceptualises the theme of destination web reputation, proposing an online discourses classification, presenting and ranking destination dimensions, which might influence prospective tourist decision-making processes. Furthermore, this study can also be apt for all destination managers who need to monitor their destination online reputation and brand, and better manage their online presence.

From a theoretical perspective, through the integration of destination management principles with SA, SNA and SMA, this paper provides an original point of view for the analysis. The web reputation analysis of a destination is one of the instruments which – if systematically used – allows us to develop an effective policy to promote a destination in a tourist-centric way, in which the local offer system will be increasingly co-created and thus tailored to customers.

This paper analyses Roman fish tanks, which have functional elements that could be used to research on palaeo-sea-levels. Thus, the conditions of 37 installations in the Western Mediterranean basin are reviewed to identify those that have the best environmental and constructive conditions to be analyzed.

The methodology was largely based on the review of existing scientific bibliography dealing with sea-level variations from studies on historical constructions, existing historical documentation on Roman fish tanks on the Mediterranean coast, as well as the fieldwork carried out in fish tanks on the Mediterranean coasts.

The Roman coastal fish tanks located in the shoreline of the Western Mediterranean Sea have turned out to be an excellent indicator of sea-level changes. Nevertheless, current coastal retreat, erosion and storm surges are posing significant threats to their preservation, and they could be considered as a heritage at risk of disappearance. Moreover, variations in the tectonic behaviour of the different coastal sectors make it challenging to select these facilities as an indicator of the sea level.

The analysis of Late Holocene sea-level changes and palaeoenvironments from archaeological and biological evidences, although not without difficulties, is very convenient because it provides very precise data that cannot be obtained with other absolute dating methods. This approach is increasingly gaining popularity with researchers and is very innovative in its method of combining the results of several scientific disciplines.

This study aims to analyze the business process management (BPM) applicability to a destination country-brand of a Latin American developing country and present a new process model for it.

This is a qualitative exploratory study whose unit of analysis is the BPM applicability to the destination country-brand of a Latin American developing country. Primary data were obtained through in-depth interview with the developing country's tourism international promotion agency. The secondary data were government reports and research papers on country-brand studies. Data analysis was carried out using stakeholder business context model, architecture processes, pain/gain matrix and BPMN for modelling.

The results present a new process model for country-brand management to reduce existing barriers. Three steps were carried out: analysis and modelling of the current processes of country-brand management; presentation of the current processes' problems and analysis and modelling of future processes country-brand management.

A theoretical contribution is provided in the literature on processes and country-brands since no previous studies relate these concepts and present a process-oriented management analysis for country-brands.

The main practical contribution was to identify the country-brand management problems, propose solutions to them and generate a new process model for country-brands that can be used as a managerial tool for national tourism organizations to improve their brands.

The present study is original as it approaches the first analysis of country-brand development with an emphasis on its process management.

The purpose of this paper is to investigate the vulnerability of projects implemented in enterprises. The paper focuses on the issue of vulnerability assessment in the planning stages of a project, before its realization.

In this paper, the realization of the project has been analyzed through the phases of delivery, and the fuzzy approach has been deployed for mathematical modeling of uncertainties. An appropriate expert and management team has assessed the variables of the project’s vulnerability by using linguistic expressions, as this way of assessment is close to the human way of thinking. The model of project’s vulnerability assessment has been verified on real life data by means of an illustrative example.

A very significant part of business operations in enterprises all over the world is realized through the practice of project management. In daily business practice, project activities may be exposed to different risk sources. These risks may be studied from different perspectives, but without reevaluation, risk sources increase the vulnerability of projects as well as of the whole enterprise.

The results of the analysis of the obtained data gives good direction to future research in the scope of vulnerability management in the enterprises oriented to long-term sustainability.

A place brand is a public instrument for territorial development that needs a strategic design that is made by the public sector with the support of experts. To ensure that this design has the greatest chances, there should be an alignment between them regarding how the public sector should act when designing the place brand. This study aims to analyze the alignment and polarization among experts regarding this topic and whether experts with different place brand visions show different expectations in the public sector.

A Web survey was conducted using a sample (n = 260) of four types of experts (politicians, scholars, public managers and consultants) in Latin America and Spain.

First, there is high agreement that the public sector should have an active role and an open attitude to establish relationships with the private and voluntary sectors. This favors the dialogue among brand creators and generates a shared vision. Second, there is an elevated alignment with regards to which roles the public sector should play, independently of experts’ place brand visions. Finally, four aspects derived from the four place brand visions are detected that can favor different final approaches regarding the place brand strategic design.

The study has been performed in Latin America and Spain. Other studies in other areas can complete the previous results.

The results show how experts perceive the desirables behaviors from the public sector, which is a missing topic in place brand literature.

The purpose of this paper is to identify, compare and contrast different perspectives of Serbian residents and diaspora regarding Serbia brand identity.

Attitudinal statements for research design of study were collected within a period of 12 months from national media (TV and newspapers) and ten focus groups. Multiple surveying techniques consisting of on‐the‐filed and on‐line surveys were applied. In total, 900 responses were collected and results were analyzed using principal component; also 740 examinees with Serbian citizenship and permanent residence in Serbia participated in the survey and 160 examinees from diaspora.

Findings demonstrated that certain differences and similarities exist in the Serbia brand image perceptions between Serbian residents and diaspora. The first difference is reflected in the number of brand identity elements identified by each of the two examined groups. Diaspora identified four brand identity elements which are marked as mild nostalgia, business and pleasure destination, great cuisine and negative media bias; whilst residents identified six elements: people, obsolescence, negative media bias, cultural uniqueness, tourist destination and national treasure. The second difference, reflected in the mere content of the brand elements, is mainly determined by the fact that diaspora's perception is mainly influenced by the nostalgia, whilst residents’ perception is mainly influenced by national pride. These elements constantly interact to fulfil country brand promises to stakeholders.

The main constrains in this research study refer to small sample for diaspora and people living in Serbian countryside; people with a lower education are underrepresented.

The study suggests guidelines for long‐term brand strategy development for Serbia as a brand. Different framework of destination brand identity from resident and diaspora perspective can be of immense use to brand planners for identification of problems for better brand positioning of Serbia as a country.

The research results emphasize perceptions of Serbia brand identity from resident and diaspora perspective and provide better understanding of the main components for communicating country branding strategy for Serbia. Both groups hold the view that Serbia suffers from negative media bias but still stays a recommendable tourist destination and a place to be.