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This study uses an eye-tracking device to examine the effects of dissenting opinion on information search style and decision quality, using insights from dual-process theory. When evaluating strategic outcomes, managers not exposed to a dissenting opinion employ directed information search using System 1 (heuristic, automatic cognitive processing), leading to low-quality decisions. Providing a dissenting opinion causes managers to use System 2 (sequential information search characterized by deliberate, slow, and effortful cognitive processing), leading to higher-quality decisions. This study provides useful insights into the cognitive processes underlying managers' judgments, and the factors that influence their decisions. We conclude by discussing the critical role of dissent in business practices, and explain how dissent affects people's System 2 cognitive processes.

Manufacturers and retailers spend millions of dollars every year on in-store communications. The effectiveness of these dollars depends on whether shoppers notice, pay attention to, and engage with these communications, something that is best determined from eye-tracking data. In this chapter, we utilize mobile eye-tracking data from tens of in-store marketing research studies conducted with hundreds of shoppers to develop six lessons with important implications for effective signage, shelf configuration, and package design. The first three lessons highlight the challenge of being noticed and engaged with in the store, given the narrow spatial window above and below eye level in which consumers look, the very short amount of time they devote to reading a sign or label even when they notice it, and the low probability that they engage with a communication especially if it is not immediately actionable. The last three lessons provide guidance on how marketers can design packages and labels that are more likely to be noticed, read, and included in the shopper’s consideration set, across different product categories.

The correlations between mechanical behaviour, tensile strength, and rock parameters of metasedimentary rock samples in Karak, Pahang’s New Austrian Tunnelling Method (NATM) were statistically evaluated from the rock mechanic laboratory works at the selected sections around 2,000 m of the tunnel (named as NATM-1). According to a statistical analysis, lithotypes, geological structures, and region geology have a significant impact on the mechanical behaviour of the metasedimentary rock. In the Brazilian test, the fracture behaviour of the disc specimens was highly related to the reliability and precision of the experimental data by validations of methods. In this work, the impact of different loading methods and rock lithotypes on the failure mechanism of Brazilian discs was examined utilising five different metasedimentary rock types and three different loading methods. During the loading operation, the strain and displacement fields of the specimens were recorded and evaluated using a computerised strain gauge system. The rock types, according to experimental data, have a significant impact on the peak load and deformation properties of Brazilian discs. With the method below, tensile strength point of a disc specimen is clearly regulated by the material stiffness and tensile–compression ratio. Seismic occurrences have had a substantial impact on changing the rock and exerting forces that may affect its mechanical characteristics as well as its vulnerability to weathering effects or discontinuities. As a result, the goal of this study is to look into the connection between rock mechanics and metasedimentary rock stress analysis in NATM-1, Karak, Pahang.