A Review of Eye-Tracking Research in Marketing
ISBN: 978-0-7656-2092-7, eISBN: 978-0-85724-726-1
Publication date: 1 January 2008
Citation
Wedel, M. and Pieters, R. (2008), "A Review of Eye-Tracking Research in Marketing", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. 123-147. https://doi.org/10.1108/S1548-6435(2008)0000004009
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited