Methods for Handling Massive Numbers of Attributes in Conjoint Analysis
ISBN: 978-0-7656-2125-2, eISBN: 978-0-85724-727-8
Publication date: 1 January 2009
Citation
Rao, V.R., Kartono, B. and Su, M. (2009), "Methods for Handling Massive Numbers of Attributes in Conjoint Analysis", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 5), Emerald Group Publishing Limited, Leeds, pp. 104-129. https://doi.org/10.1108/S1548-6435(2008)0000005009
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited