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1 – 10 of over 2000
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Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Book part
Publication date: 29 May 2018

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Organizing Marketing and Sales
Type: Book
ISBN: 978-1-78754-969-2

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Book part
Publication date: 29 May 2018

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Organizing Marketing and Sales
Type: Book
ISBN: 978-1-78754-969-2

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Book part
Publication date: 17 August 2017

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No Business is an Island
Type: Book
ISBN: 978-1-78714-550-4

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Book part
Publication date: 7 December 2016

Arch G. Woodside

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Case Study Research
Type: Book
ISBN: 978-1-78560-461-4

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Book part
Publication date: 27 September 2021

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Marketing Accountability for Marketing and Non-marketing Outcomes
Type: Book
ISBN: 978-1-83867-563-9

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Book part
Publication date: 13 December 2017

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to…

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Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.

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Internet+ and Electronic Business in China: Innovation and Applications
Type: Book
ISBN: 978-1-78743-115-7

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Book part
Publication date: 12 October 2018

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Quality Services and Experiences in Hospitality and Tourism
Type: Book
ISBN: 978-1-78756-384-1

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Book part
Publication date: 17 August 2017

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No Business is an Island
Type: Book
ISBN: 978-1-78714-550-4

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Book part
Publication date: 3 July 2018

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Innovation and Strategy
Type: Book
ISBN: 978-1-78754-828-2

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1 – 10 of over 2000