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This article argues in favor of using motion picture screens as a medium for the presentation of advertising messages. The concept and history of cinema screen advertising is examined, previous and contemporary audience research on cinema ads is presented, and an argument favoring the adoption of cinema screen advertising is offered. Virtually all of the American mass media are characterized as commercial in the sense of being largely advertising supported. The most commonplace and pervasive media‐newspapers, television, radio, and magazines—all share this characteristic. Cinema, however, is and has been supported almost entirely by patrons. Moreover, today there is much discussion as well as research on how new communications technologies might be employed to meet advertising and marketing needs. This article examines a mass communications technology which has been present for a century but has been virtually untapped as an advertising and marketing medium for reaching American consumers. Few individuals think of theatrically exhibited motion pictures as a likely medium to be supported by advertising. Introductory mass communications, advertising, and marketing texts regularly omit mention of this notion. This article argues that in an age of new communications technologies, use of this older technology for advertising and marketing carries many of the same advantages as does use of the emerging ones. This article explores the concept of cinema advertising, presents previous and contemporary audience research on cinema ads, and argues that today, especially, this long‐neglected medium should be adopted for the dissemination of information by the consumer marketing and advertising industries.

The emphasis of this survey is on motion picture reference material that has been published since 1982. This update does not, for the most part, include titles covered in a prior RSR article (1:4; 1983), written by myself, or in an even earlier article by Leslie Kane (7:1; 1979). In those few instances where titles that have appeared in the earlier RSR film surveys are discussed, it is because they now have a new subject emphasis.

It is widely recognized by scholars that superhero stories tend to glorify vigilante justice; after all, these stories often maintain that extralegal acts of violence are necessary for combatting existential threats to personal and public safety. This scholarly common sense fosters a widespread dismissal of superhero stories as uncomplicated apologia for an authoritarian politics of law and order that is animated by hatred of unpopular people and ideas. However, some prominent contemporary Batman stories, including those told in the graphic novels of Grant Morrison and in the blockbuster movies of Christopher Nolan, are ambivalent: in their portraits of Batman and Joker as dark twins and secret colleagues, these stories both legitimize and challenge the countersubversive politics of American law and order.

This paper proposes a research method for analysing talk about accounting concepts, systems and numbers. The authors argue that studying accounting talk in situ is a fruitful way to understand both the role accounting plays in the framing of relationships between individuals and the associated emotional content of these exchanges. As such, the authors argue that conversation analysis (CA) is a useful complement to interviews in qualitative research.

The authors introduce a specific approach to CA called positioning theory, which captures the linguistic and emotional subtleties embedded within interpersonal interactions, and the way accounting impacts and mediates these relations through measuring, assessment and control. The authors draw on one particularly animated conversation about accounting in a manufacturing company. The conversation was a largely emotional and animated exchange between individuals where talk about accounting was imbued with metaphors, violence, sex and humour.

While participants in conversations may appear to draw on similar forms of language and expression, CA allows researchers to see that the meaning of these shared expressions change based on who is saying them, whom they are saying them to and how they are saying them. Dissecting conversations as they unfold, offers a more nuanced and multifaceted understanding of accounting as central to the social fabric of organisational life.

As opposed to interviews, which often suffer from the rationality of hindsight (referred to as retrospective rationality), CA captures the unfolding nature of accounting talk in real-time–not upon reflection.

This paper aims to investigate the printability of photocurable PDMS with digital light processing (DLP) in terms of dimensional accuracy, mechanical properties, isotropy and postcure shrinkage.

The photocurable PDMS was made from methacrylated PDMS-macromer and 2,4,6-Trimethylbenzoyldi-Phenylphosphinate (TPO-L) photoinitiator. The PDMS was printed using different orientations, sizes and post-exposure conditions and then evaluated by tensile test and microscope to determine the printability.

Printed parts show good accuracy and low shrinkage, but high directionality in modulus, ductility and strength. The dimensional error is less than 2% and the shrinkage rates are less than 0.52%. In contrast, the modulus varies between 0.87 and 0.96 MPa depending on print orientation, elongation varies from 34.7% to 66.4% and strength varies from 0.23 to 0.49 MPa.

This study quantitatively characterizes the printability of photo curable PDMS with DLP, which has not been reported elsewhere. This paper also discusses the challenges of PDMS printing for future advancement.

This conceptual chapter sets the stage for how librarians can support informed learning. It looks at how the intersections between informed learning, Bakhtin’s philosophy of communication, and relational leadership contribute to a model of relational liaising. This chapter provides examples of practical applications, interdisciplinary collaboration, and shared leadership which librarians and other teachers can adapt for specific arts, humanities, or social sciences disciplines. Many of the illustrations are set within communication-related curricula but also include the arts.

Purpose – Academic librarians are well positioned to take on the role of the informed learning developer, working with teachers to design coursework in which students learn to use information as they engage with course context. This chapter aims to provide insights to academic librarians of how they may approach integrating information literacy into courses using an informed learning approach by identifying key aspects of this collaborative work.

Methods The literature on educational development, specifically outlining the core responsibilities, activities, skills, and models used by educational developers is reviewed and key aspects are identified and applied to describe the role of a developer working with teachers to foster learning through engagement with information in higher education.

Findings – Four key aspects of the work of educational developers are identified: collaborative, scholarly, contextual, and reflective. When adapted to describe the efforts of a developer focused on creating informed learning experiences for students, the four aspects include:

partnering with teachers to develop informed learning experiences by leveraging the expertise of the teacher and the librarian;

applying an informed learning pedagogic approach, and drawing from and sharing information literacy scholarship illuminating how information is used in the learning process;

creating informed learning experiences that are responsive to institutional and disciplinary perspectives; and

encouraging teachers to reflect on their intentions for content-focused learning and how learning outcomes may be shaped through interactions with information.

Implications – Drawing upon their expertise in how learners use information, academic librarians can use the findings to concentrate their consultative efforts to effectively partner with teachers to transform student learning experiences in higher education.

This study aims to examine ship loading strategies during large-scale military deployments. Ships are usually loaded to a stowage goal of about 65% of the ship's capacity. The authors identify how much cargo to load onto ships for each sailing and propose lower stowage goals that could improve the delivery of forces during the deployment.

The authors construct several mixed integer programs to identify optimal ship loading strategies that minimize delivery timelines for notional, but realistic, problem variables. The authors study the relative importance of these variables using experimental designs, regressions, correlations and chi-square tests of the empirical results.

The research specifies the conditions during which ships should be light loaded, i.e. loaded to less than 65% of total capacity. Empirical results show cargo delivered up to 16% faster with a light-loaded strategy compared to fully loaded ships.

This work assumes deterministic sailing times and ship loading times. Also, all timing aspects of the problem are estimated to the nearest natural number of days.

This research provides important new insights about optimal ship loading strategies, which were not previously quantified. More importantly, logistics planners could use these insights to reduce sealift delivery timelines during military deployments.

Most ship routing and scheduling problems minimize costs as the primary goal. This research identifies the situations in which ships transporting military forces should be light loaded, thereby trading efficiency for effectiveness, to enable faster overall delivery of unit equipment to theater seaports.