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Purpose: This chapter seeks to understand ethnic identification among second-generation consumers by drawing upon the lived experiences of British Indian migrants in England.

Methodology/Approach: The authors analyze interviews with middle-class, Hindu, second-generation British Indian women through Bourdieu’s key concepts of capital, field, habitus, and distinction.

Findings: Through resources such as Bollywood cinema, and Indian schools for language, music, and dance, second-generation consumers acquire, use and (re) produce situationally prized subcultural capital for distinction from other ethnic consumers and members of the white majority group. Ethnicity is central to second-generation consumers’ identity projects, and their everyday social interactions. Ethnicity is considered in uplifting and empowering terms, and first-generation consumers play a key role in reinforcing this belief.

Research Limitations/Implications: Due to our small sample size, limited by class, religion, and gender, the findings of this chapter might not be generalizable to the wider population. Instead, they can be used to develop new theoretical ways of understanding ethnicity in multicultural settings with long-established migrant populations.

Social Implications: Ethnicity can play a central and positive role in the everyday lives of second-generation consumers. By investigating this further, we can improve our understanding of contemporary, multicultural societies.

Originality/Value of Paper: Prior work in consumer research has focused on understanding first-generation migrant consumers through the lens of acculturation, and foregrounding experiences of stigma and tension. Instead, the authors foreground the positive and uplifting lived experiences of second-generation consumers in relation to their ethnicity. This chapter extends the literature on second-generation ethnic consumer identity work.

The purpose of this paper is to determine the type and severity of domestic violence faced by Indian women. An attempt has also been made to analyze and interpret demographic variations of domestic violence. The authors have highlighted steps taken by several government, community and private organizations on issues of domestic violence.

The analysis of National Family Health Survey (NFHS)-III data (2005) was used for determining the socio-economic factors, which are predictors of domestic violence against spouses and children. Logistic Regression Technique was applied.

Results suggest that increased formal education for women, increase in family wealth, and financial independence may decrease spousal violence. Younger women and those who belong to a nuclear family are more vulnerable to spousal violence.

The research paper only limits its focus on women in India in the age group of 15-49. A cross-country comparison and a longitudinal study would have given better idea on the issue. Besides in India, there are serious issues of concerns of violence against children and elders which have not been part of discussion on this paper.

The paper not only discusses causes of domestic violence but also on its effects on physical and psychological well-being of women and children.

The uniqueness of the study lie in on not only extracting out from NFHS survey-III data, the socio-economic factors which are determinants of domestic violence but also analyzing the politico-religious-cultural factors which play major role on the issue. The authors have also thrown light on consequences of domestic violence.

The aim of this paper is to understand how, in tough economic times, British‐owned, English language newspapers such as The Pioneer received and filtered news, especially gender‐related and nationalist‐related events and thinking.

Using qualitative and quantitative methods to assess communications by and about pro‐nationalist women, coverage of female activities was categorised into two groups: first, educational, social and peaceful campaigns and second, direct action such as strikes, burning of British cloth and business/land rent boycotts.

Direct action provided “bad news” coverage, but it simultaneously gave a small window for publicity. Less threatening peaceful campaigns provided a bigger window – enhanced by the novelty value of female activism.

Historians need to look specifically at Indian newspapers during the struggle for independence for a counter‐hegemonic discourse that reached a wide public. When evidence of women's activism is paired with financial news, it becomes clear that women had a negative impact on British business. Furthermore, The Pioneer's own business dilemmas made the paper part of the economic and ideological maelstrom that it reported on.

This is the first time that the colonial press in India itself has been scrutinised in detail on the subject of the rising nationalist movement and women. Findings underline female influence on both economics and ideology – a neglected aspect of Indian gender scholarship and economic history.

The importance of ties between older people and their children has been widely documented as a fundamental component in the provision and receipt of support. While the reference to such support is usually made in a benign manner, it is overly simplistic to assume that support provided by family members will always and necessarily lead to positive outcomes for older people. A person's perception of the adequacy or quality of support is inevitably influenced by his or her expectation of the type, frequency and source of support preferred or required. Most existing British research on the family support of older people has concentrated on those from the white‐British majority with little cross‐group comparisons. This article reports on in‐depth qualitative research with 17 and 21 older people from white‐British and Asian‐Indian backgrounds respectively. It demonstrates how gender, ethnicity, migration history and a range of other factors interweave in complex manners to affect individuals' expectations for support from their adult children. The findings reveal commonalities and differences within and between groups and demonstrate that the association between expectations of support and resultant sense of well‐being is complicated and is often conditional. Stereotypes within and across groups need to be examined given the observation that while familial norms may be played out differently in different cultural contexts, individuals make sense of and rationalise their expectations for support to take into account the dynamics of changing structures and attitudes.

This paper aims to explore the work experiences of ethnic minority migrant Indian women and their reasons for entering entrepreneurship in post‐colonial New Zealand.

Over a period of five years, in‐depth semi‐structured interviews were conducted with 45 Indian women migrant entrepreneurs in New Zealand. A total of approximately 50 hours of interviews with 200 hours of transcription and member checks contributed to the understanding of these women. The interpretations were enhanced by congruence of ethnicity and gender of the researcher‐author.

The qualitative interviews surfaced issues of being non‐white, exclusionary employment practices and negotiating post‐colonial New Zealand in order to follow the migrant dream despite the prevalence of softwares of colonialism in the mindset of the host country.

The study was conducted in one country (New Zealand) on one ethnicity (Indian); hence, there needs to be caution in generalizing the findings for other ethnic minority women and in other post‐colonial countries.

The research focuses on the experiences of educated ethnic minority women who are often marginalized based on their visible diversity discriminators, despite efforts by the New Zealand Government to create an equitable non‐racialized society.

The paper is a powerful reminder of the need to understand the layered reality of ethnic minority women and to reduce the gap between policy and action.

The purpose of this paper is to review the key literature pertaining to consumption during the colonial period in India, broadly covering the time period from the early nineteenth century to the middle of the twentieth century. The review shows the prominent themes and patterns that help us understand colonial Indian consumers’ encounter with Western products and institutions.

The paper is a review of historical research papers and papers pertaining to the colonial period in India.

British colonialism introduced new products, institutions and ways of living into India, which were negotiated with and contested by Indian consumers and intellectuals. These new products and practices were not seamlessly adopted into the Indian context. Rather, they were appropriated into existing social structures determined by caste, gender and religion. The tensions produced by such negotiations and contestations fed Indian resistance to colonialism, culminating in British withdrawal from India.

Historical research pertaining to marketing in the Indian context is scarce. Moreover, there are few reviews which outline the important consumption practices and changes pertaining to the colonial period. The findings of this review will be of use to researchers and students of history, marketing and cultural studies.

The purpose of this paper is to complement and extend accounting studies on gender and post-colonialism by examining the interrelationship between accounting, gender and sexuality within an imperial context.

Archival materials enable the construction of an accounting knowledge of how ideas of masculinity and sexuality shaped both female and male participation in distant British colonies.

By exploring the manner in which accounting may be implicated in micro-practices through which gendered/sexualized relations are produced in societies the paper finds that empire’s colonial project on Indian indentured workers, the constitution of their identities, and the translation of abstract policies into practice were facilitated by accounting instruments for management and control.

Original research based on archival studies of British colonial documents.

The monograph argues that American racism has two colours (white and black), not one; and that each racism dresses itself not in one clothing, but in four: (1) “Minimal” negative, when one race considers another race inferior to itself in degree, but not in nature; (2) “Maximal” negative, when one race regards another as inherently inferior; (3) “Minimal” positive, when one race elevates another race to a superior status in degree, but not in nature; and (4) “Maximal” positive, when one race believes that the other race is genetically superior. The monograph maintains that the needs of capitalism created black slavery; that black slavery produced white racism as a justification for black slavery; and that black racism is a backlash of white racism. The monograph concludes that the abolition of black slavery and the civil rights movement destroyed the social and political ground for white and black racism, while the modern development of capitalism is demolishing their economic and intellectual ground.

The abolition of slavery in the British Empire demanded a complete transformation of the global legal and political order. Focusing on British India, this chapter argues that this restructuring was, in and of itself, a vital racial project that played out on a global stage. Examining these dynamics over the nineteenth century, I trace how this project unfolded from the vantage point of the Bombay Presidency and the western coast of India, tightly integrated into Indian Ocean networks trading goods, ideas, and, of course, peoples. I show how Shidis – African origin groups in South Asia and across the Middle East – were almost the sole subjects of British antislavery interventions in India after abolition. This association was intensified over the nineteenth century as Indian slavery was simultaneously reconfigured to recede from view. This chapter establishes these dynamics empirically by examining a dataset of encounters at borders, ports, and transit hubs, showing how the legal and political regime that emerged after abolition forged novel configurations around “race” and “slavery.” Documenting these “benign” encounters shifts attention to the racializing dimensions of imperial abolition, rather than enslavement. Once “freed,” the administrative and bureaucratic apparatus that monitored and managed Shidis inscribed this identity into the knowledge regime of the colonial state resulting in the long-term racialization of Shidis in South Asia, the effects of which are still present today.