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11 – 20 of 707
Article
Publication date: 28 February 2022

Mohit Garg and Uma Kanjilal

The main focus of the present study was threefold. Firstly, extraction of the data from the Library and Information Science (LIS) Links; secondly, pre-process the data to remove…

Abstract

Purpose

The main focus of the present study was threefold. Firstly, extraction of the data from the Library and Information Science (LIS) Links; secondly, pre-process the data to remove noises on maximum parameters; and lastly, to know the polarity of the discussion posted on LIS Links.

Design/methodology/approach

The advancement in the internet and Web 2.0 technologies have facilitated the academic community with many online platforms like Q&A sites, mailing lists, discussion forums, etc. for disseminating or seeking information. LIS Links is one such discussion forum commonly used by Indian LIS professionals. The analysis of these discussions can help in knowing the experience of LIS professionals in different aspects. The present study is based on a lexicon-based approach, which works on the bag of word model. The open source environment R and its different packages were used for the analysis.

Findings

The analysis shows that the majority of the posts on LIS Links were discussed with positive sentiments. There were only very few words of negative sentiments on the discussion forum of LIS Links.

Originality/value

The above review of the literature shows that there have been many studies in different domains. The user responses on different platforms were explored. Also, some studies have conducted sentiment analysis in LIS. However, this was limited to content posted by the libraries or the reviews of books. No research was found in the published literature on the analysis of the opinion of LIS professional.

Details

Library Hi Tech News, vol. 39 no. 4
Type: Research Article
ISSN: 0741-9058

Keywords

Open Access
Article
Publication date: 13 March 2024

Tjaša Redek and Uroš Godnov

The Internet has changed consumer decision-making and influenced business behaviour. User-generated product information is abundant and readily available. This paper argues that…

1254

Abstract

Purpose

The Internet has changed consumer decision-making and influenced business behaviour. User-generated product information is abundant and readily available. This paper argues that user-generated content can be efficiently utilised for business intelligence using data science and develops an approach to demonstrate the methods and benefits of the different techniques.

Design/methodology/approach

Using Python Selenium, Beautiful Soup and various text mining approaches in R to access, retrieve and analyse user-generated content, we argue that (1) companies can extract information about the product attributes that matter most to consumers and (2) user-generated reviews enable the use of text mining results in combination with other demographic and statistical information (e.g. ratings) as an efficient input for competitive analysis.

Findings

The paper shows that combining different types of data (textual and numerical data) and applying and combining different methods can provide organisations with important business information and improve business performance.

Research limitations/implications

The paper shows that combining different types of data (textual and numerical data) and applying and combining different methods can provide organisations with important business information and improve business performance.

Originality/value

The study makes several contributions to the marketing and management literature, mainly by illustrating the methodological advantages of text mining and accompanying statistical analysis, the different types of distilled information and their use in decision-making.

Details

Kybernetes, vol. 53 no. 13
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 30 July 2021

Yun Kyung Oh and Jisu Yi

The evaluation of perceived attribute performance reflected in online consumer reviews (OCRs) is critical in gaining timely marketing insights. This study proposed a text mining…

614

Abstract

Purpose

The evaluation of perceived attribute performance reflected in online consumer reviews (OCRs) is critical in gaining timely marketing insights. This study proposed a text mining approach to measure consumer sentiments at the feature level and their asymmetric impacts on overall product ratings.

Design/methodology/approach

This study employed 49,130 OCRs generated for 14 wireless earbud products on Amazon.com. Word combinations of the major quality dimensions and related sentiment words were identified using bigram natural language processing (NLP) analysis. This study combined sentiment dictionaries and feature-related bigrams and measured feature level sentiment scores in a review. Furthermore, the authors examined the effect of feature level sentiment on product ratings.

Findings

The results indicate that customer sentiment for product features measured from text reviews significantly and asymmetrically affects the overall rating. Building upon the three-factor theory of customer satisfaction, the key quality dimensions of wireless earbuds are categorized into basic, excitement and performance factors.

Originality/value

This study provides a novel approach to assess customer feature level evaluation of a product and its impact on customer satisfaction based on big data analytics. By applying the suggested methodology, marketing managers can gain in-depth insights into consumer needs and reflect this knowledge in their future product or service improvement.

Details

Internet Research, vol. 32 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 14 September 2015

Shanhua Qian

This paper aims to present the probable factors resulting in the lubrication failure in detail, based on the experimental study on the tribological property of the low-viscosity…

Abstract

Purpose

This paper aims to present the probable factors resulting in the lubrication failure in detail, based on the experimental study on the tribological property of the low-viscosity lubricant subjected to the different slide/roll ratios and loads under micro confined space.

Design/methodology/approach

The interference images and the traction coefficients of the spindle oil with low viscosity were recorded using a ball-on-disc test rig. Moreover, the corresponding flash temperatures were obtained via an analytical method.

Findings

More scratches can be observed in the interference images with higher slide/roll ratios. The applied load plays a significant role in the variation of the traction coefficient under different slide/roll ratio, and higher load resulted in lower traction coefficient. The flash temperature generated in the point contact zone non-linearly increases with increasing slide/roll ratio.

Originality/value

The flash temperature is not a crucial factor which results in these scratches in the interference images. Moreover, it is probable that the micro confined space is in boundary lubrication at higher shear rates.

Details

Industrial Lubrication and Tribology, vol. 67 no. 6
Type: Research Article
ISSN: 0036-8792

Keywords

Content available

Abstract

Details

Kybernetes, vol. 52 no. 2
Type: Research Article
ISSN: 0368-492X

Article
Publication date: 5 November 2021

M. Kabir Hassan, Fahmi Ali Hudaefi and Rezzy Eko Caraka

This paper aims to explore netizen’s opinions on cryptocurrency under the lens of emotion theory and lexicon sentiments analysis via machine learning.

1511

Abstract

Purpose

This paper aims to explore netizen’s opinions on cryptocurrency under the lens of emotion theory and lexicon sentiments analysis via machine learning.

Design/methodology/approach

An automated Web-scrapping via RStudio is performed to collect the data of 15,000 tweets on cryptocurrency. Sentiment lexicon analysis is done via machine learning to evaluate the emotion score of the sample. The types of emotion tested are anger, anticipation, disgust, fear, joy, sadness, surprise, trust and the two primary sentiments, i.e. negative and positive.

Findings

The supervised machine learning discovers a total score of 53,077 sentiments from the sampled 15,000 tweets. This score is from the artificial intelligence evaluation of eight emotions, i.e. anger (2%), anticipation (18%), disgust (1%), fear (3%), joy (15%), sadness (3%), surprise (7%), trust (15%) and the two sentiments, i.e. negative (4%) and positive (33%). The result indicates that the sample primarily contains positive sentiments. This finding is theoretically significant to measure the emotion theory on the sampled tweets that can best explain the social implications of the cryptocurrency phenomenon.

Research limitations/implications

This work is limited to evaluate the sampled tweets’ sentiment scores to explain the social implication of cryptocurrency.

Practical implications

The finding is necessary to explain the recent phenomenon of cryptocurrency. The positive sentiment may describe the increase in investment in the decentralised finance market. Meanwhile, the anticipation emotion may illustrate the public’s reaction to the bubble prices of cryptocurrencies.

Social implications

Previous studies find that the social signals, e.g. word-of-mouth, netizens’ opinions, among others, affect the cryptocurrencies’ movement prices. This paper helps explain the social implications of such dynamic of pricing via sentiment analysis.

Originality/value

This study contributes to theoretically explain the implications of the cryptocurrency phenomenon under the emotion theory. Specifically, this study shows how supervised machine learning can measure the emotion theory from data tweets to explain the implications of cryptocurrencies.

Details

Studies in Economics and Finance, vol. 39 no. 3
Type: Research Article
ISSN: 1086-7376

Keywords

Article
Publication date: 12 July 2022

James O. Stanworth, Wan-Hsuan Yen and Clyde A. Warden

Student motivation underpins the challenge of learning, made more complex by the move to online education. While emotions are integral to students' motivation, research has, to…

Abstract

Purpose

Student motivation underpins the challenge of learning, made more complex by the move to online education. While emotions are integral to students' motivation, research has, to date, overlooked the dualistic nature of emotions that can cause stress. Using approach-avoidance conflict theory, the authors explore this issue in the context of novel online students' responses to a fully online class.

Design/methodology/approach

Using a combination of critical incident technique and laddering, the authors implemented the big data method of sentiment analysis (SA) which results in approach tables with 1,318 tokens and avoid tables with 1,090 tokens. Using lexicon-based SA, the authors identify tokens relating to approach, avoid and mixed emotions.

Findings

The authors implemented the big data method of SA which results in approach tables with 1,318 tokens and avoid tables with 1,090 tokens. Using lexicon-based SA, the authors identify tokens relating to approach, avoid and mixed emotions. These ambivalent emotions provide an opportunity for teachers to rapidly diagnose and address issues of student engagement in an online learning class.

Originality/value

Results demonstrate the practical application of SA to unpack the role of emotions in online learner motivation.

Details

Online Information Review, vol. 47 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 30 May 2018

Somnath Chakrabarti, Deepak Trehan and Mayank Makhija

As the retail banking institutions are becoming more customer centric, their focus on service quality is increasing. Established service quality frameworks such as SERVQUAL and…

1383

Abstract

Purpose

As the retail banking institutions are becoming more customer centric, their focus on service quality is increasing. Established service quality frameworks such as SERVQUAL and SERVPERF have been applied in the banking sector. While these models are widely accepted, they are expensive because of the need for replication across bank branches. The purpose of this paper is to propose a novel, user friendly and cost effective approach by amalgamating the traditional concept of service quality in banks (marketing base) and sentiment analysis literature (information systems base).

Design/methodology/approach

In this study, the main objective is to analyze user reviews to better understand the correlation between RATER dimension sentiment scores as independent variables and user overall rating (customer satisfaction) grouping in “good” and “bad” as dependent variable through development of authors’ own logistic regression model using lexicon-based sentiment analysis. The model has been developed for three largest private banks in India pertaining to three banking product categories of loans, savings and current accounts and credit cards.

Findings

The results show that the responsiveness and tangibles dimensions significantly impact the user evaluation rating. Even though the three largest private banks in India are concentrating on the tangibles dimension, not all of them are sufficiently focused on the responsiveness dimension. Additionally, customers looking for loan products are more susceptible to negative perceptions on service quality.

Originality/value

This study has highlighted two types of scores whereby user provided overall evaluation scores help provide validation to the sentiment scores. The developed model can be used to assess performance of a bank in comparison to its peers and to generate in depth insights on point of parity (POP) and point of difference (POD) fronts.

Details

International Journal of Bank Marketing, vol. 36 no. 4
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 5 September 2018

Mengdi Li, Eugene Ch’ng, Alain Yee Loong Chong and Simon See

Recently, various Twitter Sentiment Analysis (TSA) techniques have been developed, but little has paid attention to the microblogging feature – emojis, and few works have been…

1469

Abstract

Purpose

Recently, various Twitter Sentiment Analysis (TSA) techniques have been developed, but little has paid attention to the microblogging feature – emojis, and few works have been conducted on the multi-class sentiment analysis of tweets. The purpose of this paper is to consider the popularity of emojis on Twitter and investigate the feasibility of an emoji training heuristic for multi-class sentiment classification of tweets. Tweets from the “2016 Orlando nightclub shooting” were used as a source of study. Besides, this study also aims to demonstrate how mapping can contribute to interpreting sentiments.

Design/methodology/approach

The authors presented a methodological framework to collect, pre-process, analyse and map public Twitter postings related to the shooting. The authors designed and implemented an emoji training heuristic, which automatically prepares the training data set, a feature needed in Big Data research. The authors improved upon the previous framework by advancing the pre-processing techniques, enhancing feature engineering and optimising the classification models. The authors constructed the sentiment model with a logistic regression classifier and selected features. Finally, the authors presented how to visualise citizen sentiments on maps dynamically using Mapbox.

Findings

The sentiment model constructed with the automatically annotated training sets using an emoji approach and selected features performs well in classifying tweets into five different sentiment classes, with a macro-averaged F-measure of 0.635, a macro-averaged accuracy of 0.689 and the MAEM of 0.530. Compared to those experimental results in related works, the results are satisfactory, indicating the model is effective and the proposed emoji training heuristic is useful and feasible in multi-class TSA. The maps authors created, provide a much easier-to-understand visual representation of the data, and make it more efficient to monitor citizen sentiments and distributions.

Originality/value

This work appears to be the first to conduct multi-class sentiment classification on Twitter with automatic annotation of training sets using emojis. Little attention has been paid to applying TSA to monitor the public’s attitudes towards terror attacks and country’s gun policies, the authors consider this work to be a pioneering work. Besides, the authors have introduced a new data set of 2016 Orlando Shooting tweets, which will be made available for other researchers to mine the public’s political opinions about gun policies.

Details

Industrial Management & Data Systems, vol. 118 no. 9
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 17 February 2021

Apostolos Ampountolas and Mark P. Legg

This study aims to predict hotel demand through text analysis by investigating keyword series to increase demand predictions’ precision. To do so, this paper presents a framework…

1158

Abstract

Purpose

This study aims to predict hotel demand through text analysis by investigating keyword series to increase demand predictions’ precision. To do so, this paper presents a framework for modeling hotel demand that incorporates machine learning techniques.

Design/methodology/approach

The empirical forecasting is conducted by introducing a segmented machine learning approach of leveraging hierarchical clustering tied to machine learning and deep learning techniques. These features allow the model to yield more precise estimates. This study evaluates an extensive range of social media–derived words with the most significant probability of gradually establishing an understanding of an optimal outcome. Analyzes were performed on a major hotel chain in an urban market setting within the USA.

Findings

The findings indicate that while traditional methods, being the naïve approach and ARIMA models, struggled with forecasting accuracy, segmented boosting methods (XGBoost) leveraging social media predict hotel occupancy with greater precision for all examined time horizons. Additionally, the segmented learning approach improved the forecasts’ stability and robustness while mitigating common overfitting issues within a highly dimensional data set.

Research limitations/implications

Incorporating social media into a segmented learning framework can augment the current generation of forecasting methods’ accuracy. Moreover, the segmented learning approach mitigates the negative effects of market shifts (e.g. COVID-19) that can reduce in-production forecasts’ life-cycles. The ability to be more robust to market deviations will allow hospitality firms to minimize development time.

Originality/value

The results are expected to generate insights by providing revenue managers with an instrument for predicting demand.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

11 – 20 of 707