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This study aims to delve into entrepreneurs’ perceptions and interpretations of short video marketing on TikTok.

In light of the study’s exploratory nature, a qualitative approach was used. The authors conducted in-depth interviews with 17 entrepreneurs to uncover their insights on short video marketing via TikTok. Data analysis was carried out using thematic analysis and NVivo, and rigorous measures were in place to ensure the quality of the study.

This study’s findings suggested that entrepreneurs’ usage of TikTok is customer-oriented, with the purposes of promoting their businesses, generating word-of-mouth and managing customer relationships. As such, the gratification of connection with their audience, entertainment and information provision needs motivate entrepreneurs’ use of TikTok for social media marketing. Additionally, entrepreneurs’ use of TikTok may also contribute to their gratification of creativity and spontaneity needs, which may otherwise be limited in the context of other social media platforms.

This study expands the previous literature on entrepreneurship, social media marketing and the uses and gratification approach by revealing the specifics, nuances and dynamics of TikTok marketing from the entrepreneurs’ emic perspective.

This case study aims to explore how to provide an informal space to connect members socially, informally and with peers, to provide opportunities for collaboration and informal conversation. The purpose is to analyze the use of technology to promote collaborations and networking within online professional settings.

In this case study, the authors particularly examine the initiatives as they contribute to the organization, which allows us to understand the interactions between information technology-related tools and online communication.

Successful engagement in informal gatherings was initiated through the planning and implementation with a focus on the following: thematic meetings, time management and participation.

The case study presents an analysis of the use of technology integration into the planning processes that were undertaken by a group of members to enhance informal gatherings for relationship building within a global community of members during the COVID-19 pandemic. The authors suggest ways of engaging users that could be used as a model for organizations alike.

This study aims to explore the diverse sources of electricity generation (coal, natural gas, oil and hydroelectricity) and their respective associations with economic growth and environmental quality.

This study uses static panel data analysis with a random effects model for six selected ASEAN countries (Indonesia, Malaysia, Filipina, Thailand, Vietnam and Myanmar) from 1994 to 2014.

This study reveals that economic growth in six selected ASEAN countries is enhanced by electricity generation from all sources, while the contribution of electricity production from hydroelectricity remains the largest and strongest. There is no environmental impact of electricity production from hydroelectric, whereas fossil fuel-based electricity production emits carbon dioxide, with coal sources being the largest contributor, followed by natural gas and oil.

Based on the results, these six ASEAN countries should invest more in hydropower projects, reduce the coal mix in power generation and promote clean coal technology to improve economic efficiency and environmental sustainability.

To the best of the authors’ knowledge, no research has examined the relationship between electricity production, environmental quality and economic growth in Southeast Asian nations. Therefore, the outcome of this study is expected to provide insightful results to supplement the framing and implementation of national and collective regional strategies for sustainable electricity generation in ASEAN countries.

Taking as a point of departure the edited collection Yaraana (1999), ostensibly the first mainstream publication on gay writing from India, the purpose of this article is to trace the way Indian authors have dealt with the growing visibility of nonnormative sexualities. It suggests that from the start this debate has centered on a dyad between local and culturally specific sexual identities vs its globalized opposite, which is held to threaten regionally specific expressions. The continuing struggle for recognition and equality is revealing for a growing divide between those whose sexuality can rely on growing representation in Indian popular media, and those who feel increasingly marginalized.

This article revisits important texts that were published and publicly accessible in India from 1999 onwards. All the text considered and discussed were accessible outside academic networks and thus, available in mainstream bookstores, produced by Indian authors or long-term residents and available in English. Considering the vast language diversity of India as well as the complexity of gaining access to locally published materials, the analysis does not include texts that are only available in a vernacular language. Besides this, the article benefits from the direct input of key activists and scholars from India working on this topic.

Even if homosexuality has now been decriminalized in India, what emerges from the writing is a concern that globally hegemonic expressions of alternate sexualities might impact, homogenize and eventually eradicate locally specific expressions. Considering socioeconomic equality in India, this raises serious questions about those whose precarious positions may see them further marginalized because of this.

While there have been various overviews and analyses of the fight for decriminalization of homosexuality in India, so far there has not been an analysis how this benefited from a growing awareness and discussion in popularly accessible texts. This analysis also raises concerns that the fight for decriminalization might have negative consequences for those in marginalized positions.

This study investigated the use of language impoliteness of primary school teachers in communicating with their students during the learning process.

The methodology of this study used a mixed-method approach by involving 100 primary school teachers in the fifth and sixth grades. The researcher used the language politeness/impoliteness scale developed by Mantasiah et al. (2019) to measure teachers' language impoliteness. This scale was developed based on Brown and Levinson's theory who divided politeness maxims into six consisting of tact maxim, generosity maxim, approbation maxim, appreciation maxim, agreement maxim and sympathy maxim. The levels of teachers' language impoliteness were divided into five categories (5 = always, 4 = often, 3 = sometimes, 2 = rarely, 1 = never).

The finding shows that 28% of teachers were in the sometimes category and 33% of teachers were in the rarely category. The results signify that some teachers tend to speak impolitely with the students during the learning process. They considered that it was acceptable as they did not know the negative effects caused by their impolite language. Moreover, teachers were more likely to violate sympathy, tact and agreement maxims than other maxims.

The finding of this study can be applied generally at all levels of education, ranging from primary education to higher education, as a base to develop a program to improve the soft skills of teachers especially the way teachers communicate with their students in the learning process. By understanding language politeness theory, the awareness of teachers in communicating in the learning process can be improved, which can affect positively to the quality of learning process.

Numerous studies conducted on communication skills of teachers focused on using communication sciences approach. This study tried to use another approach to portray the communication skills of teachers based on language politeness uttered using linguistics approach. Moreover, previous studies preferred to conduct language politeness and impoliteness of teachers in senior high schools and lecturers in university, and there is still lack of studies focusing on language politeness of primary school teachers.