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This paper aims to investigate actual tourist customer visiting behavior with behavioral data from Google Popular Times to evaluate the extent that such an online source is useful to better understand, analyze and predict tourist consumer behaviors.

Following six hypotheses on tourist behavior, a purpose-built software tool was developed, pre-tested, and then used to obtain a large-scale data sample of 20,000 time periods for 198 restaurants. Both bi-variate linear regression and correlation analyzes were used for hypothesis testing.

Support was established for the hypotheses, through an analysis of customer reviews, timing effects, the number of pictures uploaded and price segment information provided by tourists to a given restaurant. Also, a relationship to average duration time was found to be positive. The findings demonstrate that data provided through Google Popular Times matches theoretical and logical assumptions to a high degree. Thus, the data source is potentially powerful for providing valuable information to stakeholders (e.g. researchers, managers and tourists).

This paper is the first to both conceptually and empirically demonstrate the practicality and value of Google Popular Times to better understand, analyze and predict tourist consumer behaviors. Value is thereby provided by the potential for this approach to offer insights based behavioral data. Importantly, until now such an approach to gathering and analyzing this volume of actual customer data was previously considered far less practical in terms of time and expense.

本研究旨在用谷歌热门时段(Google Popular Times)的行为数据来探讨游客的实际访问行为, 以评估此种线上资源对理解、分析和预测游客消费行为的实用程度。

基于对游客访问行为的六个假设, 本研究开发并前测一种专用软件工具, 用其收集198家餐厅中20,000个时间段的大规模数据样本。双变量线性回归(bi-variate linear regression)和相关性分析(correlation analyzes)均用于检验假设。

研究结果支持本文假设, 包含顾客评论数量、时间影响、图片数量以及价格区间等资讯對特定餐厅游客平均数量之預測; 同时亦发现与平均持续时间的正向关系。研究结果证明, 谷歌热门时段所提供的数据很大程度上符合理论与逻辑假设。因此, 其具备潜在强大功能, 能为利害关系人（如研究者, 管理者, 游客）提供高价值的资讯。

本研究是第一个从概念与实证上证明谷歌热门时段的实用性和价值, 进而深入理解、分析和预测游客消费行为。此方式透过行为数据来提供深入的见解并创造价值; 重要的是, 在此之前, 这种收集与分析大量实际顾客数据的方法被认为缺乏时间与成本效益。

El presente documento tiene como objetivo investigar las conductas de visita de los clientes turísticos reales con datos de comportamiento de Tiempos populares de Google (Google Popular Times) para evaluar el grado en que dicha fuente online es útil para comprender, analizar y predecir mejor las conductas de los consumidores turísticos.

Siguiendo seis hipótesis sobre el comportamiento de los clientes turístico visitante, se desarrolló una herramienta de software especialmente diseñada, probada con anterioridad y posteriormente se utilizó para obtener una muestra de datos a gran escala de 20.000 períodos de tiempo para 198 restaurantes. Se utilizaron tanto la regresión lineal bi-variante como los análisis de correlación para probar las hipótesis.

Se apoya la hipótesis que incluyen la cantidad de comentarios de los clientes, los efectos de tiempo, el número de imágenes y la información del segmento de precios sobre la cantidad de turistas que visitan un restaurante determinado en promedio. Además, se encuentra una relación positiva con el tiempo de duración promedio. Los hallazgos demuestran que los datos proporcionados a través de Google Popular Times coinciden en alto grado con las suposiciones teóricas y lógicas. Por lo tanto, la fuente de datos es potencialmente eficaz para proporcionar información valiosa a los interesados (por ejemplo, investigadores, administradores, turistas).

Este ensayo es el primero que demuestra conceptual y empíricamente la practicidad y el valor de Google Popular Times para entender, analizar y predecir mejor el comportamiento del consumidor turístico. Por lo tanto, el valor es proporcionado por el potencial de este enfoque para ofrecer datos de comportamiento basados en la comprensión. Es importante señalar que hasta ahora ese enfoque para reunir y analizar ese volumen de datos reales sobre los clientes se consideraba menos práctico en términos de tiempo y gastos.

• Appreciate the scope and pervasiveness of fake reviews in retailing

• Recognise the causes of fake reviews in retailing

• Understand consumer responses to fake reviews in retail

• Understand how retailers can and should manage fake reviews

• Understand better the expected future of retail with fake reviews

Appreciate the scope and pervasiveness of fake reviews in retailing

Recognise the causes of fake reviews in retailing

Understand consumer responses to fake reviews in retail

Understand how retailers can and should manage fake reviews

Understand better the expected future of retail with fake reviews

In this paper I draw some reflections from the experience of the Free University of Women in Milan, Italy. Through this experience it was possible to clarify some of the main issues at stake in feminist knowledge production and pedagogy such as: the relationship between women's and feminist culture, the knowledge production processes which occur among women, their epistemology, and the kind of scientific rigor of such a body of knowledge. These issues are particularly important from the perspective of teaching and transmitting feminism to a new generation of women.

My discussion of intersexuality's changing exemplificatory position within feminist studies of science explains how its medical management has emerged as an exemplary injustice of recognition. Specifically, the surgical protocol that aims to make unusual genitalia invisible, and the medical obfuscation of intersexuality's ramifications for the cultural construction of gender, have been written as a wrong by Anne Fausto-Sterling and Suzanne Kessler. By mapping intersex treatment as a discursively produced injustice, I argue that it is accordingly within discourse that the wrongs of intersex treatment may be redressed – not by undoing past surgeries, or by punishing clinicians as personally “guilty.”

The purpose of this paper is to examine wellness as a means of self-branding. The phenomenon is addressed through the introduction of a new concept – wellness branding – and by identifying those wellness practices that are currently most valued.

A series of focus group interviews were conducted in the USA and Finland. Altogether, 12 discussion sessions (N = 57) were carried out, 6 in each country.

Both wellness and self-branding represent current forms of identity and lifestyle construction and self-promotion. Moreover, they represent an entrepreneurial view of the self, which emphasizes self-governance. The findings indicate that wellness has moved beyond the merely physical dimension, to significantly involve emotional/mental, spiritual, social and intellectual aspects. This further strengthens the transformational nature of wellness and the increasing need for balancing one’s life in order to reach one’s optimal self. The logic of wellness branding involves the creation of one’s optimal, balanced self while communicating it to others.

This paper makes insightful contributions to the branding literature by broadening the scope of self-branding to a new and timely context. The paper further adds to the consumer research literature by addressing wellness as a form of transformative consumption and an essential part of the current self-care culture.

To the authors’ knowledge, this paper is the first to discuss self-branding in the context of wellness, introducing a new concept of wellness branding, thus offering a novel area for research.

Part I The International Conference on “Epistemological Foundations of Social Theory” was an intriguing step in the project of establishing a new ‘ethico‐economic’ paradigm. The conviction that a ‘value‐free’ economics is no longer adequate for understanding or living within the world we inhabit, motivated participants: the vision of such an economics is failing fast because it is rooted in a divorce between economics and the enriching influences of the other social sciences, philosophy and religion. And this divorce means economics works with a distorted representation of human nature, and consequently inhibits the achievement of social justice. Discussion and debate at the Conference clarified and explored that conviction, showing it to be a reasoned premise for an argument rather than an assumption. Successfully articulating the argument for an alternate vision of ethico‐economics, is, however, no easy task.

The purpose of this empirical research is to study the main factors affecting the green brand preference in the telecom industry in Egypt as an example of an emerging innovative market.

The researchers develop a conceptual framework highlighting the dimensions of the green brand preference focusing on four constructs; green brand image, green satisfaction, green trust, and green awareness. The researchers started with a qualitative exploratory research in order to support the conceptual framework followed with a quantitative research in the form of a survey distributed among 302 respondents.

The consumers tended to disagree that they are aware of environmental promotions or that they recognize the meaning of environmental slogans and labels for their preferred brand. It was also found that the correlation between green awareness and green brand preference is the weakest. On the other hand; there is a strong correlation and a positive effect of the other factors (green brand image, green awareness and green trust) and green brand preference. The effect of the factors on green brand preference wasn’t significantly different for different genders, while it was significantly different for different ages, income levels and education levels.

The results of this research confirmed what the experts agreed upon during the exploratory phase and gave the researchers more confidence that the first step to start using green marketing principles in Egypt is to enhance the green image, satisfaction and trust as well as educating them on the importance of the green activities.

The research includes conceptual contribution in a trial to develop a conceptual framework to green brand preference in an innovative industry. In addition, there is empirical contribution since according to the researchers knowledge there is not any single paper on green branding strategies in the Egyptian market as an example of an emerging market.