Dealing with Fake Online Reviews in Retailing
Abstract
Learning Outcomes
Appreciate the scope and pervasiveness of fake reviews in retailing
Recognise the causes of fake reviews in retailing
Understand consumer responses to fake reviews in retail
Understand how retailers can and should manage fake reviews
Understand better the expected future of retail with fake reviews
Keywords
Citation
Dacko, S., Schmidt, R., Möhring, M. and Keller, B. (2020), "Dealing with Fake Online Reviews in Retailing", Pantano, E. (Ed.) Retail Futures, Emerald Publishing Limited, Leeds, pp. 85-96. https://doi.org/10.1108/978-1-83867-663-620201012
Publisher
:Emerald Publishing Limited
Copyright © 2020 Emerald Publishing Limited