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The focus of this study lies in understanding the extrinsic vs intrinsic motivators which drive the m-coupon sharing behaviour in social networking sites (SNSs). A consumer can make promotional tool (in our case m-coupons) viral if the cues trigger an apt motivation. This study fills the need gap by identifying which motivations must be focused to make a promotional tool viral by the consumer especially in an emerging economy like India.

We designed conceptual framework based on extensive literature review and employed hierarchal regression methodology to investigate the motivation to share m-coupon.

Sense of self-worth, Socializing and Reciprocity emerge as strong reasons for a consumer to share m-coupons amongst friends and peers in SNS. Results have shown that intrinsic motivation works very effectively when a consumer shares m-coupons in SNSs.

This study has certain limitations. First, the impact of age, gender and education can also influence the results as perception evolves with age and education. Second, in our study, we have not classified m-coupons in different categories. Different types of m-coupons may have a different impact on consumers.

The paper presents findings, which are useful for marketers to develop a customer-centric viral promotional strategy.

This study is one of the few studies in integrating types of motivation with coupon proneness and coupon sharing in social media. This study has specifically targeted the emerging economy where m-coupons usage has seen a surge. Study has shown that it is the intrinsic motivation which is very crucial for encouraging consumer for participating in SNSs and share e-word of mouth amongst friends and peers.

This paper integrates research on quiet quitting (a mindset where employees restrict their efforts to their job description) and organizational learning (OL) to illustrate how quiet quitting challenges the sub-processes of OL.

By integrating the existing literature on quiet quitting and OL, this paper identifies and maps the challenges of quiet quitting to the sub-processes of OL, namely, intuiting, interpreting, integrating, and institutionalizing within the 4I framework of Crossan et al. (1999).

This paper conceptually establishes that quiet quitting undermines employees’ cognitive efforts and weakens employees’ contribution to team discussions. Further, quiet quitting undermines suggestion sharing and creates a reluctance to share knowledge, undermining OL.

The paper provides actionable strategies for managers to tackle the challenges of quiet quitting on OL.

To the best of the authors' knowledge, this study is amongst the first to illustrate the challenges of quiet quitting on OL.

This research aims to examine the impact of virtual learning platforms and instructor presence (IP) on learner satisfaction (LS). Further, this study examines the role of learner engagement (LE) in order to improve the LS.

This research uses both primary and secondary data sources to compile the research's findings. The primary source of data includes 610 responses from various higher education institutes in India. The collected data were analysed using the partial least square structural equation modelling (PLS-SEM) technique.

This research provides evidence that the theoretical model is accurate with the gathered data sample. In the model, online platform (OP) is an independent variable, whereas LS is a dependent variable, and IP and LE are the mediating variables. The outcomes demonstrated that OP has a positive impact on IP and LE. Also, the relationships between IP and LE, IP and LS and LE and LS are significantly positive. The mediation analysis validates the importance of the IP and LE for relationships.

This investigation presents a comprehensive model, which demonstrates the relationship between OP, IP, LE and LS. The study makes a unique reference to several theories in order to boost interaction and IP in virtual learning, the learner's learning experience can be enhanced. The model helps teachers and educational institutions formalise strategies to boost interaction and examine the institutions' pedagogy to enhance satisfaction.

Purpose: The assessment of the linkage between quality and several SDGs is crucial due to the significant impact quality has on multiple dimensions. This study employs a comprehensive methodology to elucidate the various dimensions of quality. Additionally, it examines the relationship between quality and multiple SDGs, a topic that has not been previously investigated.

Design/Methodology/Approach: The question arises here that how maintaining quality leads to sustainability; well this question is answered in this study through a content analysis of previous studies and showing the importance of theme quality in various aspects of sustainability like TBL, sustainable development goals (SDGs), etc.

Findings: Quality has proven to be an admirable approach towards sustainability. The risen need for sustainability has brought many perspectives of the world. It can be environmental, social and economic and further these aspects have their own areas for improvement. The complexity of the structure of sustainability requires a basic common area to be focused on, and in this study, quality has proven to be one.

Implications: Through the SDGs it can be derived that each goal had an area where quality needed to be worked on. The several zones of quality are interlinked. Quality of life will automatically improve the education, health water and sanitation services. Therefore, the focus should be laid on attaining sustainability through quality. Quality is achieving excellence in something or a substance that satisfies the requirements needed from it or the resources are utilised effectively and efficiently.

Originality/Value: This study uses a holistic approach in which dimensions of quality have been explained and further the linkage of quality with different SDGs was assessed which has not yet been explored earlier.

The devastating acute COVID-19 epidemic crippled the global economy in 2020. Within a month of the COVID-19 epidemic, every industry saw its stock prices plummet the most. Ending the COVID-19 pandemic will need equitable access to safe and effective vaccinations. This study aims to look at the link between COVID-19 vaccination and the stock markets for health and pharmaceutical sector.

The researchers used a mean-adjusted return model and event research approach to figure out how the first dose of the COVID-19 vaccine affects health and pharmaceutical sector stock market returns.

The evidence-based outcome indicates that immunisation announcement affects health and pharmaceutical company returns. Furthermore, the study concludes that the health and pharmaceutical industry is inefficient for a short period of time, but after 41 days, the sector absorbs the noisy information.

Since the outbreak, the development of COVID-19 vaccines has been a key focus of shareholders and investors. This study is unique in that it investigates the effect of the first dosage of SARS-CoV-2 vaccination on equity returns in the health and pharmaceutical industries, and it is likely to make a substantial contribution to the capital market literature on event methodology.

The introductory paper begins with the issue about the relevance of research in management. It emphasizes the need for scholars to adopt methodologies best suited to the research problem of their choice. This paper contains sections on the nature of management research, dominant research paradigms, the methodological domain, quantitative versus qualitative research, and triangulation in using multiple methodologies. The paper provides a background to the purpose of the book and summarizes in brief the purpose of each the subsequent papers.