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Article
Publication date: 11 April 2020

Ashleigh McFarlane and Emma Samsioe

This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours.

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Abstract

Purpose

This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours.

Design/methodology/approach

Non-participative netnography was used in the form of visual and textual analysis of over 300 Instagram posts including images, captions and comments.

Findings

Findings reveal how outfit selection, background choices and bodily poses redefine expressions of look age through forms of aesthetic labour. Post-construction, hashtag and emoji usage illustrates how influencers refrain from directly posting about the fashion brands that they endorse. Instead, image and personality work visually attracts followers to politically charged posts which directly impact upon the social and cultural contexts where influencers are active. This ties into present-day wider societal discourses.

Practical implications

50+ fashion influencers have high spending power. Fashion brands should refrain from using #brand and collaborate in more subtle ways and concentrate on challenging the negativity of the old-age cliché.

Originality/value

The study advances theory on the social construction of age in fashion studies by combining cognitive age with aesthetic labour to identify the characteristics of the social phenomenon of the 50+ Instagram influencer. It applies principles from critical visual analysis to digital context, thereby advancing the qualitative netnographic toolkit.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 24 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 21 April 2022

Ashleigh McFarlane, Kathy Hamilton and Paul Hewer

This study aims to explore passionate labour in the fashion blogosphere and addresses two research questions: How does passion animate passionate labour? How does the emotion of…

Abstract

Purpose

This study aims to explore passionate labour in the fashion blogosphere and addresses two research questions: How does passion animate passionate labour? How does the emotion of passions and the discipline of labour fuse within passionate labour?

Design/methodology/approach

This study presents a three-year netnographic fieldwork of replikate fashion blogger-preneurs. Data are based on in-depth interviews, blogs, social media posts and informed by the relationships developed across these platforms.

Findings

Throughout the findings, this study unpacks the “little passions” that animate the passionate labour of blogger-preneurs. Passions include: passion for performing the royal lifestyle, the mobilisation of passion within strategic sociality and transformation and self-renewal through blogging. Lastly, the cycle of passion illustrates how passions can be recycled into new passionate projects.

Research limitations/implications

This study offers insight on how passionate labour requires the negotiation and mobilisation of emotion alongside a calculated understanding of market logics.

Practical implications

This study raises implications for aspiring blogger-preneurs, luxury brand managers and organisations beyond the blogging context.

Originality/value

The contribution of this study lies in the cultural understanding of passion as a form of labour where passion has become a way of life. The theorisation of passionate labour contributes to existing research in three ways. First, this study identifies social mimesis as a driver of passionate labour and its links to class distinction. Second, it offers insight on how passionate labour requires the negotiation and mobilisation of emotion alongside a calculated understanding of market logics. Third, it advances critical debate around exploitation and inequality within digital labour by demonstrating how passion is unequally distributed.

Details

European Journal of Marketing, vol. 56 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 11 August 2014

Olivia Guillon and Cécile Cezanne

The purpose of this paper is to clarify the relationship between employee loyalty and organizational performance. It starts with the idea that the employee loyalty creates value…

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Abstract

Purpose

The purpose of this paper is to clarify the relationship between employee loyalty and organizational performance. It starts with the idea that the employee loyalty creates value for the organization. This statement is widely endorsed in the literature although there is little consensus on the definition of loyalty. The paper proposes a refined synthesis of the literature on the link between employee loyalty and organizational performance.

Design/methodology/approach

The paper addresses the question of whether there is a robust positive link between employee loyalty and organizational performance. The paper starts by reviewing the various, sometimes divergent, approaches to employee loyalty in the literature and then compare the different indicators of loyalty in relation to their relevance to different indicators of performance.

Findings

The paper provides a critical overview of the different existing conceptions of employee loyalty. It points out ambiguity about both the theoretical contours of the concept, and practical means of making it a source of value for the organization. The paper shows that the link between employee loyalty and performance varies according to the type of indicators used.

Research limitations/implications

The paper highlights a variety of indicators for employee loyalty to their firm and for organizational performance. But much research remains to be conducted, notably on the managerial levers that might consolidate or improve organizational performance.

Originality/value

This paper fulfills an identified need to survey a fragmented theoretical field of analysis.

Details

Journal of Organizational Change Management, vol. 27 no. 5
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 9 June 2023

Sarah Page

This paper aims to provide reflective practice insights on the use of the participatory approaches of World Café and Forum Theatre as crime prevention education and research tools…

Abstract

Purpose

This paper aims to provide reflective practice insights on the use of the participatory approaches of World Café and Forum Theatre as crime prevention education and research tools with young people and young adults through a social learning theory lens.

Design/methodology/approach

Four independent case-studies showcase World Café and Forum Theatre methodology. World Café events investigated new psychoactive substances (NPS) awareness with young hostel users and college pupils (N = 22) and race hate crime with school and college pupils (N = 57). Forum Theatre events explored loan shark crime with college and university students (N = 46) and domestic abuse crime with young hostel users and college and university students (N = 28). Anonymous survey data produced qualitative and descriptive statistical data.

Findings

Learning impacts from participatory crime prevention education and research events were evidenced. Participatory approaches were perceived positively, although large group discussion-based methodologies may not suit all young people or all criminological topics.

Originality/value

Participatory approaches of World Café and Forum Theatre are vehicles for social learning and crime prevention with young people and young adults; eliciting crime victimisation data; and generating personal solutions alongside wider policy and practice improvement suggestions. Whilst World Café elicited greater lived experience accounts providing peer-level social learning, Forum Theatre provided crucial visual role modelling for communicating safeguarding messages.

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