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The objectives of this study are as follows: RO1: to determine the key enablers that encourage the adoption of sustainable practices; RO2: to create a structural relationship model between the enablers that have been discovered and RO3: to use dependence and driving power to classify and analyse these factors.

In total, 11 variables were extracted through systematic literature review and experts opinion, and a group interview with more than 15 experts who have an experience of more than 10 years in academics was conducted. Generally odd in numbers, they presented each pair of variables and took their opinion. Using “Interpretative Structural Modelling” and “Cross-Impact Multiplication Applied to Classification” (ISM MICMAC) analysis, a model describing the structural relationship between these factors has been formulated to know the conceptual framework.

The study shows that the digital payment and waste treatment as the linkage or mediating variables. Top management commitment (TMC), regulatory framework and transparency are the drivers or independent variables. Green logistics, sustainable packaging and production are the dependent variables. Further, the resulting hierarchy and contextual linkages among variables shed light on key dimensions for decision-making. Green logistics, sustainable packaging and production are interconnected, playing a significant role, in the framework and influenced by the lower level variables. Transparency should be given due consideration to ensure sustainable competitive advantage.

(1) Owing to a lack of time and resources, the researchers have been able to explore only limited variables; more factors or enablers can be taken in future for further research. (2) Money constraint is also there. (3) One major limitation is that this research includes opinion from different experts which are dynamic in nature and keep on changing from time to time. (4) Primary research can also be done with the help of different software like partial least squares and structural equation modelling (PLS-SEM), covariance-based structural equation modelling (CB-SEM) and Statistical Package for the Social Sciences (SPSS) by taking same variables or merging new variables with the given variables of this paper. (5) With the help of this paper, the author tried to give an overview of some important enablers which are helpful in sustainability. Given a time in future, more research can be done by taking different sectors or a specific sector.

Findings are helpful for policymakers about effective strategies for promoting sustainability. They provide evidence-based insights into the potential impact of policy interventions and help shape the development of environmental regulations and initiatives. Sustainability is a global issue. Thus, this research paper contributes to international discussions and collaborations on environmental conservation and sustainable development goals (SDGs). They may influence diplomatic efforts to address transnational environmental challenges. Companies can use research findings to improve their sustainability practices and develop environmentally friendly products and services. Understanding sustainability enablers can help businesses reduce their ecological footprint while remaining economically viable. Research on sustainability enablers often involves exploring new technologies and innovations. Practical implications include the development and adoption of renewable energy sources, waste reduction techniques and sustainable agricultural practices. Sustainable communities rely on a range of enablers, from renewable energy infrastructure to local governance structures. Research informs community development efforts by identifying best practices and effective strategies for building resilient, environmentally friendly neighbourhood.

This research paper contributes to raising awareness about sustainability issues among the public. It also provides insights into the importance of sustainable practices and their impacts on society. Sustainability enablers can influence individual and collective behaviour, and they may encourage people to adopt more sustainable lifestyles and consumption habits. Sustainability research often addresses issues of equity and social justice. Understanding the enablers of sustainability can help identify strategies to ensure that sustainable practices benefit all segments of society, including marginalized communities.

This research paper endeavour to identify key sustainability development enablers (SDEs) by consolidating numerous factors within a single study. While several research papers have explored various sustainability enablers separately, no previous study has delved into their interactions. Furthermore, there is a dearth of research on classifying enablers based on the fuzzy MICMAC analysis. The ISM-based model presented here serves as a valuable resource for both practitioners and academics, aiding in their comprehension of the framework of relationships.

The COVID-19 pandemic has changed education ideology across the globe. The education system has drastically shifted from traditional ways of teaching toward online teaching mechanism. This study aims to conduct an analysis of factors influencing the adoption of the e-teaching methodology of learning by students amidst the present pandemic crisis.

The study is based on primary data and a survey was conducted using a semi-structured questionnaire with a sample size of 216 respondents from various universities in India. Cronbach’s alpha and Pearson correlation, the goodness of fit, ANOVA and multiple linear regression analysis was applied.

Furthermore, the results obtained stated that attitude and usefulness proved to be statistically significant as the two variables contribute a statistically significant number of predictions to the practice of adoption of the e-teaching methodology by students. Additionally, it was found out that students there is a strong requirement from the institute and teachers’ part to motivate the students to take interest in e-teaching and students should be given an opportunity to develop a sense of empowerment so, that they can feel comfortable and can discuss their query’s confident during the e-classes.

This study was completed within a time constraint. So, the sample size is small i.e. 216 and variables, which influence the adoption of the e-teaching methodology of learning by students are not exhaustive. There might be many other variables, which are still unexplored and should have been part of this study.

This study will be beneficial for the education sector to better understand the impact of e-teaching methodologies on the learning and development of students in a more practical way.

The study adds value to the literature in the domain of online teaching and the level of e-learning from students’ perspectives in the era of this new pandemic crisis. Then, will be beneficial for not only the students but also will help the institution and teachers to understand the mindset of the students in detail and can improve the way knowledge is delivered to the students by the means of e-classes in a sustainable way.

The purpose of this paper is to provide an understanding of the utilization, attitudes, and concerns of health care consumers and providers about biometrics.

Data were analyzed from a survey of 324 adult subjects, including 167 “health care consumers” and 157 “healthcare providers.”

Health care providers were found more accepting of biometric technologies than consumers, a finding that seems to follow from more familiarity and experience with those technologies. Feelings about the potential uses and limitations of biometrics were found to be more differentiated among providers than consumers. Yet, concerns about privacy and the need for information limits were identifiable as important feelings among providers and consumers alike. Finally, demographic characteristics only weakly to modestly distinguished concerns about privacy and confidentiality among health care consumers and providers.

The findings reported here suggest the need for additional research into the types of biometrics adopted in diverse health care settings and into the nature of innovators or early adopters.

If biometrics is to gain acceptance, there seems to be a need for different promotion strategies for providers and consumers. Also, concerns for personal privacy will need to be considered.

This paper fills an important gap in understanding the uses, feelings, and concerns about biometrics among health care consumers and providers.

Advertisements are the first point of contact a marketer has with a prospective consumer. It is at this stage that a marketer gets an opportunity to leave an impression in the minds of a reader and to differentiate a reader from a prospective customer. Marketers achieve this objective with the help of two tools of advertising i.e. attractiveness cues and information cues. Given the limitation of time, space and financial resources marketers have been forced into a tradeoff between information cues and attractiveness cues. This tradeoff has given rise to skepticism in the minds of customers and policy makers concerning the balance between the two cues and resulting ethical issues. This paper aims to carry out a content analysis of advertisements in magazines in order to study this tradeoff between information and attractiveness cues in advertisements.

To pursue the research objective, it was decided to collect data through content analysis of advertisements. To judge the level of informative and attractiveness cues in advertisements, classification by Resnik and Stern and Pollay along with imagery questions were used. The classification determines the level of advertising information based on 14 criteria or cues. The classification is an established baseline and has also been tested for reliability in other cultures. To collect data it was decided to use magazine advertisements as these are a preferred means for advertising OTC drugs. In order to select the sample various Indian and US magazines were reviewed. Indian magazines focusing entirely on health and women could not be found; therefore two popular women's magazines were chosen which discussed health topics. For interpreting the content of the advertisements two coders, who were trained in marketing research, were chosen. Data collection resulted in 170 unique advertisements across India and USA.

The results of the study highlighted that, although both US and Indian OTC advertisements were trading off in favor of attractiveness cues, Indian advertisements were more imbalanced. Indian advertisements on an average have 4.83 attractiveness cues out of 6.60 cues per advertisements while US advertisements have 4.55 attractiveness cues out of 7.54 cues per advertisement. Indian advertisements not only have on an average fewer information cues, but also fared badly in terms of the type of cues. The US marketers were found to be more socially responsible in terms of advertisements ethics as compared to Indian marketers in the context of the OTC drugs industry.

The study was limited to OTC drugs; a more detailed study should be carried out to compare advertising content by specific product categories. Difference in scope of magazines used in this study may have influenced the adequacy of sample, as profile of target customers in the two magazines was a little different.

The results indicated that the Indian OTC advertisers needed to re‐evaluate the industry standards and become more ethical and socially responsible to give the industry a global outlook and acceptance.

The paper highlights the need for companies to adopt a proactive and socially responsible attitude and improve information content of Indian OTC advertisements as per international industry standards.

The paper will be of value to corporate and social policy makers and also to marketers.