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The uses and potential of biometrics in health care: Are consumers and providers ready for it?

Ashish Chandra (Texas Medical Center, University of Houston‐Clear Lake, Houston, Texas, USA)
Roger Durand (Texas Medical Center, University of Houston‐Clear Lake, Houston, Texas, USA)
Samantha Weaver (Hurricane, West Virginia, USA)

International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Article publication date: 4 April 2008

Abstract

Purpose

The purpose of this paper is to provide an understanding of the utilization, attitudes, and concerns of health care consumers and providers about biometrics.

Design/methodology/approach

Data were analyzed from a survey of 324 adult subjects, including 167 “health care consumers” and 157 “healthcare providers.”

Findings

Health care providers were found more accepting of biometric technologies than consumers, a finding that seems to follow from more familiarity and experience with those technologies. Feelings about the potential uses and limitations of biometrics were found to be more differentiated among providers than consumers. Yet, concerns about privacy and the need for information limits were identifiable as important feelings among providers and consumers alike. Finally, demographic characteristics only weakly to modestly distinguished concerns about privacy and confidentiality among health care consumers and providers.

Research limitations/implications

The findings reported here suggest the need for additional research into the types of biometrics adopted in diverse health care settings and into the nature of innovators or early adopters.

Practical implications

If biometrics is to gain acceptance, there seems to be a need for different promotion strategies for providers and consumers. Also, concerns for personal privacy will need to be considered.

Originality/value

This paper fills an important gap in understanding the uses, feelings, and concerns about biometrics among health care consumers and providers.

Keywords

Citation

Chandra, A., Durand, R. and Weaver, S. (2008), "The uses and potential of biometrics in health care: Are consumers and providers ready for it?", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 2 No. 1, pp. 22-34. https://doi.org/10.1108/17506120810865406

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited