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Article
Publication date: 25 June 2024

Ruksar Ali, Sujood, Ariba Naz and Mohd Azhar

The purpose of this study is to assess students' behaviors toward biodiversity management in higher education institutions. This study expands upon the value belief norm (VBN…

Abstract

Purpose

The purpose of this study is to assess students' behaviors toward biodiversity management in higher education institutions. This study expands upon the value belief norm (VBN) theory by examining how environmental values, beliefs and norms impact students' engagement in biodiversity management.

Design/methodology/approach

An online survey was undertaken using a Google questionnaire. Convenience and snowball sampling techniques were adopted to reach the targeted students. The proposed associations were examined through the application of SEM with the use of AMOS software.

Findings

The findings provide valuable insights into students' behaviors regarding biodiversity management and demonstrate that extending VBN theory to the context of biodiversity, with the incorporation of environmental knowledge and environmental-friendly activities, resulted in a robust model for understanding students' behaviors toward biodiversity management in higher education institutions.

Research limitations/implications

The findings can guide targeted interventions to boost student engagement in biodiversity management. Understanding the factors influencing their behaviors can aid in designing effective educational programs that promote biodiversity conservation and management.

Originality/value

This uniqueness of this study rests in its extension of the VBN theory to the context of biodiversity management, the exploration of environmental knowledge and environmental-friendly activities, and its focus on higher education institutions. Its value lies in guiding targeted interventions and campus sustainability strategies, aligning with UN SDGs to support global biodiversity and sustainable practices.

Details

International Journal of Sustainability in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 3 June 2024

Mohd Azhar, Ruksar Ali, Ariba Naz and Sujood Sujood

The purpose of this study is to investigate the antecedents of metaverse adoption intention amongst Muslim students by expanding the technology acceptance model (TAM) to…

Abstract

Purpose

The purpose of this study is to investigate the antecedents of metaverse adoption intention amongst Muslim students by expanding the technology acceptance model (TAM) to incorporate factors viz. perceived cyber risk (PCR), perceived enjoyment (PE), personal innovativeness in IT (PIT), self-efficacy (SE), trust (TR) and religiosity (RL).

Design/methodology/approach

An online survey was circulated using a Google questionnaire to gather information on the study constructs. Purposive and snowball sampling techniques were adopted to reach the targeted students. The proposed associations were examined through the application of structural equation modelling with the use of AMOS software.

Findings

The findings suggest that the empirical results derived from the study present a compelling and effective model, and the model is designed to elucidate the intentions of Indian Muslim students regarding their willingness to embrace or adopt the metaverse. The research has identified and showcased a robust conceptual framework that provides insights into the factors influencing the metaverse adoption intentions among Muslim students.

Research limitations/implications

This research adds value to the existing literature by expanding the understanding of metaverse adoption amongst Muslim students. This thorough framework offers an intricate comprehension of metaverse adoption, offering a theoretical framework beyond traditional technological determinants. This study provides important insights that can assist educationists, administrators and policymakers in various ways in chalking out essential strategies, policies and programmes related to metaverse adoption amongst Muslim students.

Originality/value

This study is unique as the six additional constructs, viz. PCR, PE, PIT, SE, TR and RL, are included in the original TAM model, thus filling the literature gap. It also augments the comprehension of the metaverse and unfolds the antecedents of metaverse adoption intention amongst Muslim societies through the lens of students.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 16 April 2024

Ariba Khan, Zebran Khan, Mohammed Kamalun Nabi and Imran Saleem

The purpose of this study is to propose and test an extended theory of planned behavior model to explain the significance of social media influencers’ credibility, social media…

Abstract

Purpose

The purpose of this study is to propose and test an extended theory of planned behavior model to explain the significance of social media influencers’ credibility, social media usage (SMU) and social media marketing while simultaneously examining females’ intentions to purchase cosmetics online.

Design/methodology/approach

An online questionnaire was used to collect data from 386 female consumers of cosmetics, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM) with the help of SmartPLS version 4.

Findings

First, the results indicated that SMU, social media influencers’ credibility and social media marketing significantly and positively impact the theory of planned behavior components, namely, attitude, subjective norms (SNs) and perceived behavioral control (PBC). Second, results confirmed that attitude, SNs and PBC significantly and positively influenced female consumers’ online purchase intentions (OPIs).

Originality/value

To the best of the authors’ knowledge, this study is one of the first to examine an integrated model that consisted of SMU, social media marketing and social media influencers along with the theory of planned behavior constructs in their proposed research model in the context of cosmetics in India. The study also enriched the body of knowledge about using the PLS-SEM approach to predict OPI for cosmetics.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 9 January 2024

Zebran Khan, Ariba Khan, Mohammed Kamalun Nabi and Zeba Khanam

The purpose of this study is to examine an integrated model, in which brand equity (BE) mediates the effects of social media usage (SMU) and electronic word of mouth (eWOM) on…

Abstract

Purpose

The purpose of this study is to examine an integrated model, in which brand equity (BE) mediates the effects of social media usage (SMU) and electronic word of mouth (eWOM) on purchase intentions among Indian consumers of branded apparel.

Design/methodology/approach

An online questionnaire was used to collect data from 317 Indian customers of branded apparel, and the data were analyzed using the partial least squares structural equation modeling (PLS-SEM) with the help of SmartPLS version 4.

Findings

First, the results indicated that SMU, eWOM and BE significantly impact consumers purchase intention; at the same time, BE is influenced by SMU and eWOM. Second, results confirmed that BE partially mediates the effects of SMU and eWOM on the purchase intentions of consumers of apparel brands.

Research limitations/implications

The study's dataset is limited in its generalizability as it is based on specific responses from Indian consumers of branded apparel via an online survey. The results of this study would help marketers and advertisers create customized advertising campaigns for the people who are most likely to buy their products. Marketers can also use social media to promote the uniqueness or point of difference (PoD) of their apparel brands.

Originality/value

To the best of the authors' knowledge, no study has been conducted on apparel brands in the Indian context that has tested an integrative model, in which BE mediates the effects of SMU and eWOM on the purchase intentions of customers of apparel brands.

Details

Journal of Economic and Administrative Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2054-6238

Keywords

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