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The purpose of this paper is to discuss how the perceived importance of economic, ethical/legal and philanthropic dimensions of corporate social responsibility (CSR) can influence the consumer–brand identification (CBI) and the brand identity attractiveness (BI). Moreover, the paper examines how these constructs affect the in-role behaviors (purchasing intention), the extra-role behaviors (feedback, recommendation and word-of-mouth (WOM) and behavioral loyalty.

An online questionnaire collects data using a snow ball/convenience sampling method, obtained in 356 valid responses. The paper adopts both path analysis and structural equation modeling approaches.

The importance of CSR is positively correlated with perceived BI and is a significant predictor of loyalty. However, the results do not support the hypothesis that the CSR influences CBI.

This study proposes a new model describing the antecedents and consequences of buying decision-making.

Consumers may want to reward those brands that direct part of their budgets to social causes or are truly concerned with the general well-being of society.

The findings confirmed that social responsibility initiatives will improve the corporate image and reputation thus fostering the development of a sense of identification moderated by brand familiarity.

The major contribution of this paper relies on the proposed conceptual model that provides a holistic approach to the buying decision process, thus facilitating a deeper comprehension of the role of brand’s CSR practices, in particular in self-expression and emotional categories such as perfumes.

On October 2019, the Rubjerg Knude lighthouse (Denmark) was moved 70 metres from the cliff edge. The Danish Government spent €700,000 on the rescue operation. Using the zonal travel cost method (ZTCM), this paper aims to estimate the recreational value of this (im)movable maritime heritage building, to assess whether it was worthwhile to incur that public expenditure. This valuation is complemented by a digital reputation analysis.

A Flickr application programming interface search method extracted 795 public photos with the “Rubjerg and Knude” tags, taken between 2004 and 2019. The ZTCM analysis included 148 photographers who provided information about their residence location.

Depending on the regression models and assumptions made, the estimated economic value of the lighthouse (measured by the consumer surplus) varies between 5.5m and 133m euros. That means that the operation’s cost is only a small percentage of the expected economic recreational value.

The sample of Flickr photographers is a proxy to estimate the zonal visitation rate for a specific destination. Zonal travel cost calculations are always based on some assumptions defined by researchers.

The paper frames the role of lighthouses as an (im)movable heritage element, which provides several cultural ecosystem services – in particular aesthetic, recreational, cultural/educational, bequest and sense of place values/benefits for tourists and residents.

This study supports the political decision of preserving an identity symbol of a specific place, based solely on its recreational value.

This paper combines a monetary approach (ZTCM) with a digital reputation analysis of this iconic attraction.

The lighthouse tourism, which has been flourishing in several coastal areas and port cities with waterfront, provides the ideal scenario for escape experiences. The purpose of this paper is to discuss the implicit (dark tourism) meanings, symbolisms and emotions evoked by lighthouses, in particular those related with recreational storm chasing, “land’s ends” pilgrimage and gaze upon dystopic places.

Using a qualitative approach such as filmography’s content analysis (filtered by IMDb database), photo elicitation and engagement with lighthouses promotion websites, this study searched for evidences supporting the classification of lighthouse tourism as a “lighter” dark tourism product.

The qualitative information gathered from different sources provided support for a taxonomy of motives for engaging (dark) lighthouse experiences: risk recreation; isolation and loneliness; pilgrimage; shipwrecking; memorials; dystopia; and gaze for “ice palaces.”

This conceptual paper suggests a taxonomy for a systematic classification of dark lighthouse experiences and suggested some research propositions for further research.

Public decision makers, maritime authorities and tourism operators may acknowledge the theoretical and practical contributions provided by this paper and develop innovative escape experiences.

The lighthouse tourism is an innovative and creative way to promote the sustainable development of waterfronts of port cities, giving more “energy” to these coastal and often peripheral areas.

The paper fills a gap in the literature that so far never had deeply explored the relationship between the lighthouses’ meanings/experiences and dark tourism and introduces the innovative concept of (dark) lighthouse tourism.

The purpose of this paper is to discuss the influence of glamour, scopophilia and self-sexualisation in luxury celebrity endorsement.

In step 1, an experimental study was conducted with 100 respondents assessing the response towards manipulated print ad stimuli operationalizing the influence (in general terms) of lay out, endorser’s beauty pattern, body language (cool, smile appeal, sex appeal and disruptive), gazing and landscape. In step 2, respondents evaluated their response towards five perfume print ads retrieved from real advertising campaigns with different brand personalities (DKNY, Moschino, Chanel, Gucci and Boss).

The ideal copy strategy is: a couple of brunette Caucasian endorsers; “close-up” photo; sexy body language; indirect smiling gaze; and urban landscape. Multiple regression models were built for each ad/brand (personality) in order to predict the willingness to pay for a bottle of perfume.

The paper suggests a holistic theoretical framework describing the influence of celebrity characteristics, advertising copy strategy, social-cultural trends and brand variables in the advertising processing.

Advertising copywriters and brand managers must control the role of glamour and the self-consciousness of women seduction power in branding advertising.

Glamour, scopophilia or self-sexualisation are three different concepts which have a lot of sociological implications because they influence the way as the society perceive the role of women as endorsers in advertising, but also in other life dimensions.

This paper fills a gap in the literature, since this paper make an innovative analysis of the influence of these recent post-modernist socio-cultural trends.

This paper aims to discuss the impacts of sports events, considering these: from the perspectives of residents (in terms of self-esteem, increase of social problems, car traffic, cultural self-development and entertainment); and for the host territory (in terms of economic development, price level, destination image and environment). The paper analyzes the case study of a hallmark event of the European Rally Championship – the Azores Rally.

During the Azores Rally of 2014, 669 inhabitants on São Miguel Island answered a survey. The questionnaire assessed 12 items that are ex ante quality of life (QOL) indicators, ten items of event attributes and overall satisfaction with the event and nine items of event impact perceptions.

The satisfaction with the event is positively influenced by the host destination’s overall QOL, particularly by the entertainment and local gastronomy and is reinforced by the event-management mix. On other hand, the QOL attributes rather than the event performance indicators determine the perceptions of the promotion of image destination and economic development. The event spectacle level has a particular influence on the residents’ self-esteem.

The paper discusses the implications for public decision-makers, tour operators and event managers, focusing on the community as an important driver for placemaking.

This type of event has an impact on residents’ self-esteem, thus enhancing their QOL and hospitality.

This study supports the role of a peripheral island’s community as an active stakeholder, which interacts with the event organization’s key success factors.

Beyond traditional brand endorsement, many celebrities have in recent years decided to launch their own product lines, which may be used to promote their own celebrity brand. Which product categories or social causes match a celebrity’s brand personality? This study aims to investigate the antecedents of celebrity–product degree of fit and willingness to pay (WTP)/make a donation in different scenarios. The manipulation of the scenarios aims to capture the role of celebrity attributes, perceived personality profiles, product involvement and acceptance of social causes.

In total, 335 respondents answered an online questionnaire with a factorial plan corresponding to 20 different matching scenarios: five celebrities/perceived personalities (Emma Watson, Jennifer Lawrence, Kim Kardashian, Natalie Portman and Scarlet Johansson) × four types of branding scenarios (a lipstick for low involvement; a watch for high involvement; an eco-foundation for “high social acceptance” and vodka for “low social acceptance/controversial”).

Scarlett Johansson obtained the highest degree of fit, both for launching her own brand of lipstick or a watch. Kim Kardashian had the best degree of fit for launching her own vodka brand, while Emma Watson’s attributes confirmed that she would be seen as the ideal founder of an eco-foundation. Significant predictors of WTP/make a donation were assessed by multiple linear regression for each type of product.

The paper provides recommendations that may help guide celebrity brand managers through the celebrity–product matching process.

Celebrity branding in relation to social causes is also discussed in this paper.

This study explores a gap found in the literature as it explores the product match-up hypotheses within a celebrity branding context and moreover extends this investigation to social causes and products with different degrees of involvement and social acceptance.

Although the governance and management of networks are deeply intertwined, there is a lack of empirical studies on how strategic networks (SNs) configure both realities for higher performance. This paper aims to analyze the array of governance and management sets adopted by high-performing SNs.

The authors bridge the research gap by using qualitative comparative analysis on the governance (decision-making process, formalization, specialization, incentives and control) and management (strategy, structure, processes and leadership) dimensions of 73 Brazilian SNs.

The authors found that high-performing SNs adopt one of two governance/management configurations. “Piloted SNs” rely on specialized working teams, have structured decision-making processes and avoid using incentives. Conversely, “atomized SNs” run on incentives and control while eschewing specialization and rigid decision-making procedures. The authors also found that both configurations adopt formal procedures and leverage all four management dimensions.

The study’s results offer pathways for SNs to increase their performance and attract new members, as well as insights into the theory of SN governance.

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.