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This paper aims to assist managers and food supply chain practitioners in efficiently implementing lean and green (LG) practices for sustainability. Examining barriers to LG practices, as well as prioritizing mitigation strategies in the food supply chain, are all part of this work.

Using a combination of literature review and expert team inputs, this paper investigated the LG barriers and their solutions under PESTEL (Political, Economic, Social, Technological, Environmental and Legal) framework. To prioritize them, this work used the fuzzy best worst method (fuzzy BWM) with the fuzzy technique for order preference by similarity to ideal solution (FTOPSIS).

From the fuzzy BWM, the economic barriers were identified as the most significant. From the FTOPSIS approach, top management expertise and commitment to adopting LG practices were identified as the best solution for overcoming the barriers.

This paper discusses the barriers and solutions for successfully implementing LG techniques from the real-time food supply chain. The practitioners and food chain managers welcomed the methodology for its use in prioritizing the barriers to LG practices. Conclusions drawn from this work were found to be realistic.

The original contribution of this study is to present the model framework for barriers and solutions of LG practices in the dairy supply chain using the hybrid MCDM technique.

Milling is a flexible creation process for the manufacturing of dies and aeronautical parts. While machining thin-walled parts, heat generation during machining essentially affects the accuracy. The workpiece temperature (WT), as well as the responses like material removal rate (MRR) and surface roughness (SR) for input parameters like cutting speed (CS), feed rate (F), depth-of-cut (DOC), step over (SO) and tool diameter (TD), becomes critical for sustaining the accuracy of the thin walls.

Response surface methodology was used to make 46 tests. To convert the multi-character problem into a single-character problem, the weightage was assessed using the entropy approach and the grey relational coefficient (GRC) was determined. To investigate the connection among input parameters and single-objective (GRC), a fuzzy mathematical modelling technique was used. The optimal performance of process parameters was estimated by grey relational entropy grade (GREG)-fuzzy and genetic algorithm (GA) optimization.

SR was found to be a significant process parameter, with CS, feed and DOC, respectively. Similarly, F, DOC and TD were found to be significant process parameters with MRR, respectively, and F, DOC, SO and TD were found to be significant process parameters with WT, respectively. GREG-fuzzy-GA found more suitable for minimizing the WT with the constraint s of SR and MRR and provide maximum desirability of 0.665. The projected and experimental values have a good agreement, with a standard error of 5.85%, and so the responses predicted by the suggested method are better optimized.

The GREG-fuzzy-GA is a new hybrid technique for analysing Inconel625 behaviour during machining in a 2.5D milling process.

Food supply chains (FSCs) are fast becoming more and more complex. Sustainability is a necessary strategy in FSCs to meet the environmental, economic and societal requirements. Industry 4.0 (I4.0) applications for a circular economy (CE) will play a significant role in sustainable food supply chains (SFSCs). I4.0 applications can be used in for traceability, tracking, inspection and quality monitoring, environmental monitoring, precision agriculture, farm input optimization, process automation, etc. to improve circularity and sustainability of FSCs. However, the factors integrating I4.0 and CE adoption in SFSC are not yet very well understood. Furthermore, despite such high potential I4.0 adoption is also met with several barriers. The present study identifies and analyzes twelve barriers for the adoption of I4.0 in SFSC from an CE context.

A cause-effect analysis and prominence ranking of the barriers are done using Rough-DEMATEL technique. DEMATEL is a widely used technique that is applied for a structured analysis of a complex problems. The rough variant of DEMATEL helps include the uncertainty and vagueness of decision maker related to the I4.0 technologies.

“Technological immaturity,” “High investment,” “Lack of awareness and customer acceptance” and “technological limitations and lack of eco-innovation” are identified as the most prominent barriers for adoption of I4.0 in SFSC.

Successful mitigation of these barriers will improve the sustainability of FSCs through accelerated adoption of I4.0 solutions. The findings of the study will help managers, practitioners and planners to understand and successfully mitigate these barriers.

Additive manufacturing (AM) is expected to significantly transform the operations in manufacturing sector. It is also proposed to have optimistic applications in the medical supply chains (SC). However, its adoption in medical sector is faced with a range of barriers. Motivated by the need to establish an AM-based medical SC in a developing economy, the present paper analyses the potential barriers that would hinder the adoption of AM in medical SC.

Based on an extensive literature review and expert discussions, 12 significant barriers have been identified, which are analysed using an integrated interpretive structural modelling–analytical network process (ISM–ANP) methodology. An interrelationship between these barriers using ISM has been analysed to determine the driving-dependence power of these barriers using MICMAC (Matrice d' Impacts Croises-Multiplication Applique' e a' Classement) analysis. The barriers are then ranked using the ANP approach.

It has been focussed that the non-availability of a variety of materials, lack of education and training to designers and workers and production technology limitation are the most critical barriers. The results suggest that the managers should give greater significance to the technological and organizational barriers.

An approach to overcome these barriers can help the managers and organizations to develop successful AM-based SCs. The study is the first to identify and analyse the barriers for successful adoption of AM in medical SC context.

Marketing, Pricing, Strategic marketing.

The case is developed for an MBA-level program.

In May 2017, the telecom industry in India witnessed an intense price war over 4G (fourth generation) data prices. Gopal Vittal, CEO of Bharti Airtel was exploring various options on how best to respond to the situation. He had to take a final call regarding Bharti Airtel’s marketing team’s counter move to tackle this price war by Jio – should Bharti Airtel ignore it, accommodate it or retaliate with even lower prices? Bharti Airtel strongly believed that Jio pricing structure had violated “fair pricing” norms, and its pricing was anti-competitive. It had filed a case with the Telecom Regulatory Authority of India (TRAI) and the Competition Commission of India (CCI) to restrain Jio from further giving “free” promotional offers and penalize it for it. Could the legal recourse by Bharti Airtel dampen Jio’s consistent subscriber growth rate?

The case provides the students with an insight into how the competition focused on pricing happens in the telecom industry. The pricing war affects the profit margin of all competing companies. It changes the customer reference point for evaluating the competing products and services. The students would also learn practical applications of positive-sum pricing, pricing war, fair pricing and legal aspects of pricing. This case provides the students with an opportunity to understand the pricing war and how to respond to it in a particular situation; understand positive-sum pricing and negative-sum pricing in telecom industry context; understand legal aspects of pricing; and how to leverage data for gaining newer customer insights.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing.

An integrated intuitionistic fuzzy (IF) modelling-based framework for examining the performance analysis of a packaging unit (PU) in three different stages has been proposed.

For the series and parallel configuration of PU, a mathematical model based on the intuitionistic fuzzy Lambda–Tau (IFLT) approach was developed in order to calculate various reliability parameters at various spreads. For determining membership and non-membership function-based reliability parameters for the top event, AND/OR gate transitions expression was employed.

For 15%–30% spread, unit’s availability for the membership function falls by 0.006442%, and it falls even more by 0.014907% with an increase in spread from 30% to 45%. In contrast, for 15%–30% spread, the availability of non-membership function-based systems reduces by 0.007491% and further diminishes. Risk analysis has presented applying an emerging approach called intuitionistic fuzzy failure mode and effect analysis (IFFMEA). For each of the stated failure causes, the output values of the intuitionistic fuzzy hybrid weighted Euclidean distance (IFHWED)-based IFFMEA have been tabulated. Failure causes like HP1, MT6, FB9, EL16, DR23, GR27, categorized under subsystems, namely hopper, motor, fluidized bed dryer, distributor, grader and bin, respectively, with corresponding IFFMEA output scores 1.0975, 1.0190, 0.8543, 1.0228, 0.9026, 1.0021, were the most critical one to contribute in the system’s failure.

The limitation of the proposed framework lies in the fact that the results obtained for both reliability and risk aspects mainly depend on the correctness of raw data provided by the experts. Also, an approximate model of PU is obtained from plant experts to carry performance analysis, and hence more attention is required in constructing the model. Under IFLT, reliability parameters of PU have been calculated at various spreads to study and analyse the failure behaviour of the unit for both membership and non-membership function in the IFS of [0.6,0.8]. For both membership- and non-membership-based results, availability of the considered system shows decreasing trend. To improve the performance of the considered system, risk assessment was carried using IFFMEA technique, ranking all the critical failure causes against IFHWED score value, on which more attention should be paid so as to avoid sudden failure of unit.

The livelihood of millions of farmers and workers depends on sugar industries. So perpetual running of these industries is very important from this viewpoint. On the basis of findings of reliability parameters, the maintenance manager could frame a correct maintenance policy for long-run availability of the sugar mills. This long-run availability will generate revenue, which, in turn, will ensure the livelihood of the farmers.

Mathematical modelling of the considered unit has been done applying basic expressions of AND/OR gate. IFTOPSIS approach has been implemented for ranking result comparison obtained under IFFMEA approach. Eventually, sensitivity analysis was also presented to demonstrate the stability of ranking of failure causes of PU.

Non-performing assets (NPAs) are classified as loans and advances which are in default, either refund of principal or interest payments are not duly met. This not only leads to dishonour of loan agreement from the recipients' point of view but also huge NPAs result macroeconomic instability and economic crisis. The financial crisis may create hindrances towards achievement of sustainable development of an economy. Keeping NPA in balance sheet portrays lacunae in management of the lender. The non-recovery of interest and principal reduces the lender's operating cash flow, which upsets the budget and drops the earnings. Statutory provisions, set aside to cover probable losses, reduce the income further. When the non-recovery is determined to be definite in nature, they are written off against earnings of the lending institution. Thus, presence of NPAs in balance sheet gives a distress signal to the stakeholders of the lending institution. Under this consideration, the present study will look upon some of these issues related to NPA management in Indian banking sector. The main objective of this study is to discuss the nexus between the NPA of Indian scheduled banks for priority sector, non-priority sector and public sector and the gross domestic product (GDP) of Indian economy for the time period 2005–2020. To study this objective, the ratio analysis and the trend analysis of NPA of three sectors and GDP of Indian economy over the given time frame have been done. Finally, some policy prescriptions regarding achievement of sustainable development after taking into account NPA management of an economy have also been proposed.

The purpose of this paper to present a practical and systematic approach to estimate the availability of a process plant using generalized stochastic Petri nets (GSPNs). The actual live problem at a fluid catalytic cracking unit (FCCU) of a refinery is used to demonstrate this approach.

A majority of models used for estimation of availability of a complex system are based on the assumptions that the failure of the system is associated with only a few states, and the system does not face different operating conditions, repair actions and common-cause failures. In reality, this is often not the case. Therefore, it is necessary to construct more sophisticated models without such assumptions. In this paper, an attempt has been made to model interaction of component failures, partial failures of components and common-cause failures.

The superiority of this approach over other modeling approaches such as fault tree and Markov analysis is demonstrated. The proposed GSPN is a promising tool that can be conveniently used to model and analyze any complex systems.

GSPN was used to model the reactor-regenerator section of FCCU, which is quite a large system, which shows the strength of modeling capability. The use of Petri nets (PNs) for modeling complex systems for the purpose of availability assessment is demonstrated in this paper. Sensitivity analysis was also carried out for various subsystem/components.

No similar work has been conducted for FCCU using GSPN as per literature incorporating different operating conditions and common-cause failures. The understanding and usage of PNs require a steep learning curve for the practitioners, and this paper provides an approach to estimate availability measures for the complex system.