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Book part
Publication date: 7 October 2020

Alun Epps

By the end of this chapter on minors, internet-enabled devices and online shopping behaviour, readers will be able to

  • Identify fundamental benefits and harm engendered when…

Abstract

Learning Outcomes

By the end of this chapter on minors, internet-enabled devices and online shopping behaviour, readers will be able to

  • Identify fundamental benefits and harm engendered when minors have unlimited access to internet-enabled devices

  • Locate the main catalysts of benefit and harm to minors due to internet usage

  • Show how a priori studies have created a rich and balanced narrative in the field of benefits and harm of the internet to minors

  • Argue how the benefits outweigh the harm (or vice versa) impacting on minors in unlimited use of the internet

  • Develop strategies to enhance the benefits and limit the harm caused by unlimited access to the internet

Identify fundamental benefits and harm engendered when minors have unlimited access to internet-enabled devices

Locate the main catalysts of benefit and harm to minors due to internet usage

Show how a priori studies have created a rich and balanced narrative in the field of benefits and harm of the internet to minors

Argue how the benefits outweigh the harm (or vice versa) impacting on minors in unlimited use of the internet

Develop strategies to enhance the benefits and limit the harm caused by unlimited access to the internet

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Article
Publication date: 31 December 2008

Alun Epps, Robert Govers and Frank M. Go

The purpose of this paper is to examine the marketing developments since 1992 at the interface of information and communication technology (ICT) from a marketing channel…

Abstract

Purpose

The purpose of this paper is to examine the marketing developments since 1992 at the interface of information and communication technology (ICT) from a marketing channel and consumer perspective.

Design/methodology/approach

The research method used was a review of contemporary literature in the field of ICT with particular emphasis on the internet in relation to web‐based purchasing behaviour. This paper examines the usage of the medium as an aide to shopping and selling since its inception and suggests future directions and areas for further investigation.

Findings

The findings chronicle the evolution of the internet from a mere tool to enable web‐based shopping to an entity that is able to think; and with the possibility of being able to express or channel emotions and social interaction among users.

Research limitations/implications

This research, whilst purporting to be a conceptual theory building paper, based on thorough literature review, would by no means pretend to be comprehensive and aims to engender further scholarly discussion and empirical testing

Practical implications

In what ever way the web‐based entrepreneur and small to medium‐sized enterprise view the internet, it is not a business‐facilitator to be ignored; and those that do not treat it with the urgency and seriousness that it deserves, do so at their peril.

Originality/value

The paper suggests a novel way of viewing what we have come to take for granted. It is hoped that the discussions will be of value to academics and practitioners alike.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 10 no. 1
Type: Research Article
ISSN: 1471-5201

Keywords

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Article
Publication date: 26 July 2013

Alun Epps and Catherine Demangeot

This paper aims to examine the challenges and opportunities faced by the contemporary marketer looking to the future of the United Arab Emirates (UAE).

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1757

Abstract

Purpose

This paper aims to examine the challenges and opportunities faced by the contemporary marketer looking to the future of the United Arab Emirates (UAE).

Design/methodology/approach

Based on a review of the literature, futures studies and concepts originating from expert opinion, this paper explores futures studies, multiculturalism and international vs local branding in the context of the UAE.

Findings

The main challenges of operating in this environment include the cultural diversity and sensitivity of its consumers and short‐termism. Firms most likely to succeed in such a market are those which choose to honour and celebrate differences, thus promoting a form of common, multicultural identity among residents. A consideration of futures scenarios is essential for successful marketers in such a different and new market.

Practical implications

The difficulties of marketing in such a diversified marketplace and service‐scape as the UAE should be addressed. A culture of patience, tolerance and empathy needs to be established. With such a range of highly non‐homogeneous consumers, commonalities need to be embraced through acknowledging and celebrating differences, and a culture of multicultural inclusion practised. By looking at what has happened in a very short space of time and extrapolating forwards, an impression of what is to come in the UAE, and to a certain extent other locations, is envisaged. The need for marketers to build strategic flexibility to adapt to changes in the social, political and cultural environment is highlighted.

Social implications

It is intended that such collaborative efforts as those reported in the paper and the opinions generated therein will engender deeper understanding and progress for the future of the UAE and the region.

Originality/value

The paper presents a novel and progressive approach to marketing to multicultural populations, bearing in mind a range of possible futures.

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Article
Publication date: 21 June 2011

Stephen Wilkins and Alun Epps

The purpose of this paper is to investigate the attitudes of students in the United Arab Emirates (UAE) towards non‐institutionally sanctioned student evaluation web…

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733

Abstract

Purpose

The purpose of this paper is to investigate the attitudes of students in the United Arab Emirates (UAE) towards non‐institutionally sanctioned student evaluation web sites, and to consider how educational institutions might respond to the demands of students for specific information.

Design/methodology/approach

The study involved a self‐completed questionnaire administered to 118 undergraduate students at a single university in the UAE.

Findings

Even though there exists no UAE‐based web site that carries student evaluations of faculty/teaching, 13 per cent of the survey participants had previously visited a site that held student ratings, 85 per cent said they would consider posting on one if it existed in the country, and just over a half of the students were in favour of such web sites being established in the UAE.

Research limitations/implications

Despite limitations, such as the sample size and convenience sampling strategy, it is clear that students appreciate information about course evaluations and that educational institutions should consider how students obtain this information.

Practical implications

The advent of student evaluation web sites in the UAE could bring a set of challenges and opportunities to educational institutions, but, whether they are established or not, institutions might benefit from developing effective strategies for the dissemination of course evaluation and other student‐related data in the near future.

Originality/value

Student evaluation web sites, such as RateMyProfessors.com, are popular in the USA, Canada and the UK, but it was unknown how students in a relatively conservative country such as the UAE would react to such web sites. Educational institutions can use the findings of this study to develop suitable policies and strategies that address the issues discussed herein.

Details

International Journal of Educational Management, vol. 25 no. 5
Type: Research Article
ISSN: 0951-354X

Keywords

Content available
Book part
Publication date: 7 October 2020

Abstract

Details

Retail Futures
Type: Book
ISBN: 978-1-83867-664-3

Content available
Article
Publication date: 21 June 2011

Brian Roberts

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440

Abstract

Details

International Journal of Educational Management, vol. 25 no. 5
Type: Research Article
ISSN: 0951-354X

Content available
Article
Publication date: 26 July 2013

Nnamdi O. Madichie

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126

Abstract

Details

Foresight, vol. 15 no. 4
Type: Research Article
ISSN: 1463-6689

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