To read the full version of this content please select one of the options below:

Dancing to the Algorithm, a Discussion of the Online Shopping Behaviour of Minors

Retail Futures

ISBN: 978-1-83867-664-3, eISBN: 978-1-83867-663-6

Publication date: 7 October 2020


Learning Outcomes

By the end of this chapter on minors, internet-enabled devices and online shopping behaviour, readers will be able to

  • Identify fundamental benefits and harm engendered when minors have unlimited access to internet-enabled devices

  • Locate the main catalysts of benefit and harm to minors due to internet usage

  • Show how a priori studies have created a rich and balanced narrative in the field of benefits and harm of the internet to minors

  • Argue how the benefits outweigh the harm (or vice versa) impacting on minors in unlimited use of the internet

  • Develop strategies to enhance the benefits and limit the harm caused by unlimited access to the internet




The author would like to thank Matthew Brown, Lynda Hyland, Krishnadas Nanath and Rim Hamacha for their expert insight that benefited the chapter.


Epps, A. (2020), "Dancing to the Algorithm, a Discussion of the Online Shopping Behaviour of Minors", Pantano, E. (Ed.) Retail Futures, Emerald Publishing Limited, Bingley, pp. 113-127.



Emerald Publishing Limited

Copyright © 2020 Emerald Publishing Limited