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1 – 10 of 50Nur Ilya Diana Bahrol Azman, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah and Feri Ferdian
There is a paucity of knowledge on how visual sensory cues impact consumers’ purchase behaviour and their satisfaction, especially in Ramadhan street food bazaar context. This…
Abstract
Purpose
There is a paucity of knowledge on how visual sensory cues impact consumers’ purchase behaviour and their satisfaction, especially in Ramadhan street food bazaar context. This study aims to investigate the effect of Muslim consumer’s visual sensory cues on Ramadhan street food purchase behaviour and satisfaction.
Design/methodology/approach
This study surveyed 367 Malaysian Muslim consumers to depict their purchase behaviour and satisfaction based on visual sensory cues during their visit to the Ramadhan street food bazaar.
Findings
The findings show that visual sensory evaluations of texture and appearance influence Ramadhan street food bazaar customers’ purchase behaviour. Meanwhile, visual cues of texture and taste of the street bazaar food significantly influenced satisfaction.
Practical implications
The result offers practice guidelines for small food operators to enhance their product placement and display to encourage consumer purchase behaviour. The findings highlight the importance of visual cues in foodservice businesses and how they affect consumers’ desire to consume Ramadhan street bazaar’s food products.
Originality/value
Paying attention to food presentation would allow the sellers to obtain customers’ attention and purchase intention. Subsequently, it allows the Ramadhan street bazaar food sellers to be more competitive and effective in their business operation techniques and services, eventually impacting their survivability and sustainability.
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Ahmad Johanif Mohd Ali, Mohd Salehuddin Mohd Zahari, Muhammad A'rif Aizat Bashir and Mohd Hafiz Hanafiah
This scholarly investigation explores the Malaysian golfers' experience in Malaysia, Thailand and Indonesia golf courses. The study sheds light on the unique attributes of golf…
Abstract
Purpose
This scholarly investigation explores the Malaysian golfers' experience in Malaysia, Thailand and Indonesia golf courses. The study sheds light on the unique attributes of golf tourism in each country, including the courses, facilities, services and overall golfing experiences offered to golf tourists.
Design/methodology/approach
Qualitative data were procured through in-depth semi-structured interviews with a cohort of 13 Malaysian golfers.
Findings
The findings indicate that golfers' experiences are affected by the quality of service, facilities, price and course condition, ultimately contributing to their satisfaction level. The evidence suggests that Malaysian golfers are comparatively more satisfied with golf courses in Thailand and Indonesia than in Malaysia.
Originality/value
The study underscores the importance of golf course attributes in retaining existing golfers and enticing new ones. Besides, as comparative research on golf course attributes and destination preferences is scant, this study has far-reaching implications, empowering Malaysian golf course managers to augment the appeal and quality of their golf course destination to optimise the behavioural intentions of golf tourists.
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Industry 4.0 or I4.0 has transformed the manufacturing landscape by integrating social and technical factors by means of the sociotechnical framework. However, the sociotechnical…
Abstract
Purpose
Industry 4.0 or I4.0 has transformed the manufacturing landscape by integrating social and technical factors by means of the sociotechnical framework. However, the sociotechnical aspects of digitalization of total quality management (TQM 4.0), especially in small and medium enterprises (SMEs) remain largely unexplored. This groundbreaking research endeavors to delve into the pivotal role played by social (soft) and technical (hard) TQM 4.0 in driving I4.0 readiness among SMEs.
Design/methodology/approach
A research framework has been developed by harnessing the principles of Socio-technical systems (STS) theory. Data collection from a sample of 310 randomly selected SMEs manufacturing in Malaysia through an online survey approach. The collected data is then subjected to analysis using Partial Least Square-Structural Equation Modeling (PLS-SEM) through SmartPLS.
Findings
The study findings indicate that both hard and soft TQM 4.0 factors are vital to promoting I4.0 readiness (R2 = 0.677) and actual implementation (R2 = 0.216). Surprisingly, the findings highlight that customer-related construct has no impact on hard TQM 4.0 attributes. Furthermore, hard TQM 4.0 factors have played a partial mediating role on the relationship of soft TQM 4.0 and I4.0 attributes (20% = VAF = 80%).
Originality/value
This is a novel research as it explores the underexplored domain of sociotechnical aspects of TQM 4.0 within SMEs amid I4.0 transformation. The study distinctive contributes include revealing the pivotal role of both soft and hard TQM 4.0 factors in driving I4.0 readiness, emphasizing the primacy of people-related dimensions for successful implementation in manufacturing SMEs.
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Dina Hariani and Mohd Hafiz Hanafiah
This study aims to explore the perception among the tourism stakeholders about Halal tourism competitiveness, challenges and opportunities in Aceh, a Sharia-law tourism…
Abstract
Purpose
This study aims to explore the perception among the tourism stakeholders about Halal tourism competitiveness, challenges and opportunities in Aceh, a Sharia-law tourism destination.
Design/methodology/approach
This study adopted the qualitative research method and used in-depth interviews with purposively selected 13 Halal tourism stakeholders in Aceh.
Findings
This study found that the Indonesian Government has aggressively promoted Aceh as one of its main Halal tourist destinations. Despite its popularity in the growing and lucrative Muslim market, the understanding of Halal tourism in Aceh among its stakeholders is still at its infancy level. Besides, although Aceh is a Muslim-majority region, its Halal facilities and services, especially the Halal certification for their foodservice industry, are still lacking compared to their neighbouring competitors.
Originality/value
This study confirms the scarcity of stakeholder understanding and support challenged and undermined Aceh’s Halal tourism competitiveness. As such, this study sheds light on the original insight that stakeholders’ limited comprehension and backing can hinder Aceh’s Halal tourism competitiveness.
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Rakotoarisoa Maminirina Fenitra, Tengku Ezni Balqiah, Rifelly Dewi Astuti, Hendro Prabowo and Sri Rahayu Hijrah Hati
This paper aims to examine existing literature on halal food consumption from the perspective of consumer behaviour research. It identifies progress, current state and gaps and…
Abstract
Purpose
This paper aims to examine existing literature on halal food consumption from the perspective of consumer behaviour research. It identifies progress, current state and gaps and provides direction for future research to advance the field.
Design/methodology/approach
This paper reviewed papers from 2007 to 2023 using Scopus and WOS databases. The review used the Theories–Context–Characteristics–Methods (TCCM) framework and followed the scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR) protocol.
Findings
The review summarises the methods, theory and approaches used in the topic and presents key findings and a proposed framework. It can guide future researchers in developing their models, making it a valuable starting point for future research. Despite the existence of SRL in halal food to the best of the authors’ knowledge, this work is the first review that proposes a model for halal food in consumer behaviour.
Originality/value
This review provides a twofold contribution. First, this review's theoretical contribution is advancing consumer behaviour literature on halal food. Second, this work's practical contribution is to enrich practitioners' understanding of the antecedents of consumer behaviour regarding halal food. This is the first review proposing a consumer behaviour model for Halal food. It makes a theoretical contribution to understanding consumer behaviour on Halal food and provides practical insights for practitioners.
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Recently, the concept of the circular economy (CE) has witnessed significant momentum in academic and professional circles. However, there is a dearth of research that studies the…
Abstract
Purpose
Recently, the concept of the circular economy (CE) has witnessed significant momentum in academic and professional circles. However, there is a dearth of research that studies the enabling factors of the CE in the era of digital transformation. The existing research aimed to identify the impact of Industry 4.0 readiness on the CE in manufacturing firms operating in Jordan, as well as to identify the mediating role of the industrial Internet of things and big data analytics.
Design/methodology/approach
For this work objectives, 380 questionnaires were analyzed. Convergent validity and discriminant validity tests were performed through partial least squares-structural equation modelling (PLS-SEM) in the Smart-PLS programme. Data reliability was confirmed. A bootstrapping technique was used to analyze the data and then hypothesis testing was performed.
Findings
The results indicate that Industry 4.0 readiness, industrial Internet of things (IIoT) and big data analytics positively enable CE, also the IIoT and big data analytics positively mediate the nexus between Industry 4.0 readiness and CE.
Practical implications
This study promotes the idea of focusing on Industry 4.0 readiness to enhance CE in the Jordanian manufacturing sector and knowing the effect of IIoT and big data analytics in this relationship.
Originality/value
This research developed a theoretical model to understand how Industry 4.0 readiness might enhance the CE in manufacturing firms by invoking the IIoT and big data analytics as mediating constructs in the relationship between Industry 4.0 readiness and CE. This paper offers new theoretical and practical contributions that add value to industry 4.0 and CE literature by testing these constructs' mediation models in the manufacturing sector.
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Mert Öğretmenoğlu, Kartal Doğukan Çıkı, Orhan Akova and Rob Law
This study aims to explore the relationships amongst football fans’ travel motivations (FFTMs), their satisfaction (SAT), their perceived destination image (PDI) and their…
Abstract
Purpose
This study aims to explore the relationships amongst football fans’ travel motivations (FFTMs), their satisfaction (SAT), their perceived destination image (PDI) and their behavioural intentions (BIs). On the other hand, the mediating effects of SAT on the relationships among FFTMs, PDI and BIs are analyzed.
Design/methodology/approach
An approach based on a quantitative research method was used, and the data were gathered from Italian and British tourists who visited Istanbul, aiming to attend the Champions League Final match of Manchester City versus Inter Milan.
Findings
Based on 277 applicable surveys, Smart-PLS was conducted to test the conceptual model. The results indicated positive and meaningful relationships amongst FFTMs, SAT, PDI and Bis. Moreover, the results also demonstrated that the effect of FFTMs and PDI on BIs is mediated by SAT.
Originality/value
This research makes a contribution to the football tourism literature by first examining the theory of planned behaviour in conjunction with FFTMs, SAT, PDI and BIs. Furthermore, the findings of this study could offer valuable insights to assist tourism marketers in gaining a deeper understanding of FFTMs, BIs, SAT and PDI.
研究目的
本研究探讨了足球迷的旅行动机、满意度 (SAT)、感知目的地形象 (PDI) 和旅游后行为(BI) 之间的关系。 另一方面, 分析了 SAT 对 FFTMs、PDI 和 BIs 之间关系的中介效应。
研究设计/方法
采用定量研究方法, 数据收集对象为前往伊斯坦布尔观看曼城对阵国际米兰的欧洲冠军联赛决赛的意大利和英国游客。
研究结果
基于 277 份调查问卷, 采用Smart-PLS对概念模型进行了检验。 结果表明, 足球迷的旅行动机、满意度、目的地形象感知及旅游后行为之间存在积极且有意义的关系。此外, 结果还表明, FFTMs 和 PDI 对 BIs 的影响是由 SAT 介导的。
原创性/价值
这项研究首先将计划行为理论与 FFTMs、SAT、PDI 和 BIs 结合起来进行检验, 为足球旅游文献做出了贡献。
Objetivo
Este estudio explora las relaciones entre las motivaciones de viaje de los aficionados al fútbol (FFTM), su satisfacción (SAT), su imagen percibida del destino (PDI) y sus intenciones de comportamiento (BI). Por otra parte, se analizan los efectos mediadores de la SAT en las relaciones entre las FFTM, la PDI y las BI.
Diseño/metodología/enfoque:
Se adoptó un enfoque de investigación cuantitativa y se recopilaron datos de turistas italianos y británicos que visitaron Estambul con el objetivo de asistir al partido de la final de la Liga de Campeones entre el Manchester City y el Inter de Milán.
Resultados
Sobre la base de 277 encuestas aplicables, se llevó a cabo un PLS-Smart para probar el modelo conceptual. Los resultados indicaron relaciones positivas y significativas entre los FFTM, el SAT, el PDI y los BI. Además, los resultados también demostraron que el efecto de los FFTM y el PDI sobre las BI está mediado por el SAT.
Originalidad/valor
Esta investigación contribuye a la literatura sobre el turismo futbolístico al examinar por primera vez la Teoría del Comportamiento Planificado en conjunción con los FFTM, el SAT, el PDI y las BI. Además, los resultados de este estudio podrían ofrecer ideas valiosas para ayudar a los profesionales del marketing turístico a comprender mejor los FFTM, los BI, el SAT y el PDI.
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This study aims to highlight that security and flexibilities remain the main points of contention in the cordiality business. This research points to planning a framework that…
Abstract
Purpose
This study aims to highlight that security and flexibilities remain the main points of contention in the cordiality business. This research points to planning a framework that empowers hotel users to get to the room using a mobile access key. Advancing secured facilities, mobile phone “Near Field Communication” (NFC) innovation as the entrance device by carrying out an application containing an imitated mobile key for explicit verification access is used.
Design/methodology/approach
The proposed system is evaluated by triangulation of experimental, numerical and rational evaluation using partial least square structural equation modeling (PLS-SEM) with Malaysian hotel guests and employees.
Findings
The discoveries with the hypothesis supported validated that the suggested solution can eliminate physical cards, boost protection and encourage a contactless ecosystem. Theoretical, management and societal contributions are discussed here.
Research limitations/implications
This experiment comes with the constraints that it was conducted in only two hotels and does not fully reflect the choices of a wider range of travellers. Secondly, the cost of existing NFC smart locks is still relatively high, and along with the development of technology, the price will decrease when supply exceeds demand.
Practical implications
To promote high-security attributes, NFC technology as the access system by implementing an application containing an emulated smart key for specific authentication access is used. The host-card emulation enables cost-effectiveness profit and initiating a defence system in the pandemic era.
Social implications
To promote high-security attributes, NFC technology is used as the access system by implementing an application containing an emulated smart key for specific authentication access. The host-card emulation enables cost-effectiveness profit and initiating a defence system in the pandemic era.
Originality/value
The novelty of this study comes from the use of commonly available smartphone NFC features that are yet to be applied in the tourism ecosystem. The research provokes the applied concept of mobile smartkeys.
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Muhammad Ashraf Fauzi, Khairul Firdaus Anuar, Nurhaizan Mohd Zainudin, Mohd Hanafiah Ahmad and Walton Wider
This study evaluates the knowledge structure of building information modeling (BIM) in green buildings. Buildings are one of the main contributors to carbon emissions, and…
Abstract
Purpose
This study evaluates the knowledge structure of building information modeling (BIM) in green buildings. Buildings are one of the main contributors to carbon emissions, and implementing BIM in green buildings is seen as an indispensable approach to mitigate environmental and climate change issues.
Design/methodology/approach
Through a bibliometric analysis, 297 publications retrieved from the Web of Science (WoS) were analyzed to explore their intellectual structure.
Findings
Bibliographic coupling analysis produced four clusters on current and emerging trends, while co-word analysis produced four clusters on future BIM and green building trends. Current and emerging trends revolve around BIM adoption in green and existing buildings, life cycle analysis (LCA) and sustainable rating tools. Future trends related to BIM and performance analysis and optimization, the BIM framework for green building design and construction, overcoming barriers and maximizing benefits in BIM adoption.
Research limitations/implications
The implications of this study are relevant to all BIM and green building stakeholders, including developers, engineers, architects, occupants, tenants and the whole community.
Originality/value
This study examines the crucial integration of BIM and green building within the more extensive construction and building field scope.
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