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The purpose of this paper is to explore the history, classification, regulation, the current market and consumer trends and health effects of alcopops.

The articles reviewed were selected based on the following key descriptors such as alcopop, history, classification, types, production and consumption trend, health benefits and adverse effect.

“Alcopop” is a collective term used to refer to flavored alcoholic beverages (FAB), also known as malt alcoholic beverage; ready-to-drink beverage (RTD); pre-packaged spirit or premium packaged spirit; high-strength (HS) pre-mixed beverage; pre-mixed caffeinated alcoholic beverage or alcoholic energy drink, etc. Alcopops were introduced into the market in 1990s. Starting with the introduction of FAB in the form of wine coolers, a large number of alcoholic beverages have been introduced. FAB are sweet, containing relatively low alcohol content and especially designed for the young drinkers also called the “entry-level” drinkers. They are popular among young and underage drinkers, teenage girls particularly, and the industries use packaging materials and marketing strategies that appear to target the youth. These products are now marketed globally, and their production, classification and marketing vary by country based on national regulatory restrictions. In countries such as USA and Australia, the industry represents that the products were malt beverages for regulatory purpose which were found to be false as other products were derived from distilled spirits. The product has no health benefits so far, the government need to reform their regulations and include new definitions of alcopops with available restrictions that would be practice at both national and state levels until and unless there have been another scientifically approved method of production through which the beverage could be beneficial for human consumption.

This is a unique and comprehensive review that will provide a brief overview of alcopops, i.e., a global perspective on the new category of alcoholic beverage.

Assesses the popularity of the new alcoholic carbonates (alcopops) among 14‐15 year old schoolchildren. Considers the relationship between last occasion consumption of alcopops and self‐reported drunkenness. These data are based on a follow‐up study of schoolchildren who self‐completed the same standard instrument in 1994 and two years later in 1997. The survey was carried out in five Dundee schools selected in consultation with the Local Education Authority. In 1994, schoolchildren in years S3‐4 aged 14‐15 were surveyed (n = 373). The survey was repeated again with S3‐4 pupils in 1996. Data from those pupils originally sampled as S1‐2 pupils and followed up at time 2 (n = 288) are included here. Alcopops were introduced onto the market three months after the first survey was carried out. By the time the original sample was recontacted in 1996, alcopops were the second most likely drink to be consumed by these under‐age drinkers (17.3 per cent drank alcopops, the same proportion as drank vodka, 20.8 per cent consumed ordinary beers on the last occasion). Despite the popularity of alcopops these drinks were not associated with drunkenness. Given the rate of increase in alcopop consumption between the two survey times, it is clear that the alcoholic carbonates are popular among under‐age drinkers. That these drinks are not associated with drunkenness suggests the importance of a better understanding of the decisions young people bring to bear on alcohol choice.

The purpose of this paper is to determine the features of alcopops which make them attractive to Australian adolescents, which features are most important in determining choice of ready‐to‐drinks (RTDs) over other alcoholic drinks, and whether these vary by age and gender.

Mixed methods study. Participants in Study 1 (focus groups) were 72 adolescents aged 12‐17 from New South Wales, Australia; four groups each from Sydney (metropolitan area), Wollongong (regional) and Dubbo (rural); and in Study 2 (survey), 1,263 adolescents aged 12‐17 recruited through schools, mall intercepts, and online.

The predominant factor influencing preference for alcopops across both genders was taste, followed by alcohol strength and cost, although the association between price and choice was complex. Convenience was an important factor, including ease of carrying and concealing, as was the physical appearance (particularly for younger drinkers). Non‐drinkers and experimental drinkers reported that advertising was a key influencer.

These results elaborate on previous research, indicating that alcopops are appealing to young people for a number of reasons (including taste, cost and alcohol strength), many of which differ in importance depending on age and gender. Given that advertising was found to be a key factor in the preference for alcopops, alcohol‐related media literacy education may help young people to resist these harmful persuasive messages.

This study goes beyond previous research into the role of taste preferences to explore the complexity of reasons for adolescents' alcohol consumption. In doing so, this research provides the basis for future educational and policy interventions.

This paper aims to investigate relationships between reported alcohol consumption and exposure to alcohol advertising.

A survey of young people (17‐21 years) was carried out in which they were questioned about their alcohol consumption habits, types of alcohol they consume, exposure to alcohol advertising, and a range of other factors linked to drinking (e.g. parental and peer groups alcohol‐related behavior and attitudes). General alcohol consumption was measured within three time‐frames: own lifetime, past year and past month.

The results showed no significant relationships between exposure to any type of alcohol advertising (cinema, magazine, TV) and general alcohol consumption. Exposure to televised advertising for alcopops and for cider in each case emerged as a significant predictor of consumption of each of those types of alcohol. While there was no evidence that alcohol advertising plays a significant role in shaping general alcohol consumption among young people, it does seem to play a part in driving consumption of certain types of alcoholic beverage.

Self‐completion questionnaires were used and the sample was based in central east England.

The results can inform current debates about the role of advertising in young people's drinking.

A wider range of alcohol‐related consumption and alcohol advertising exposure behaviors was examined in this study than in most other published surveys that have investigated relationships between these classes of variables.

There are about 60,000 public houses in the UK that operate in a diverse retail sector from the wholly independent small business to the corporate brewery managed public house. The publican in all these establishments have the common aim of being able to service the customer who demands supply from a range of available beverages. Each publican has access to a variety of formal and informal mechanisms to ensure that their stocking policies relate to current demand requirements. The relationships of the publican with their product suppliers are embedded in the objective of supply chain management to minimise costs associated with their operation whilst maximising service levels to the customer. This paper seeks to develop the understanding of how publicans develop relationships with their suppliers and their stock holding policy considerations, using a case study approach.

Presents a marketing plan based on primary research, which focuses on the proposed launch of a new product, Lemonhead, into the existing alcoholic lemon drink market. For this analysis,Two Dogs (the current number two in the sector) was selected as the main competitor product. Using the mix map model, identifies by empirical research shortfalls regarding the four Ps, which then became the focus for attack in the promotion of Lemonhead. Shows the short‐term strategy of replacing the current number two to be successful in achieving the long‐term goal of becoming the market leader.

The purpose of this paper is to provide an overview of recent changes in young people's consumption of alcohol in Britain before then charting emerging academic perspectives and some of the recent regulatory and legislative changes.

The approach takes the form of a selective narrative review of young people's alcohol consumption in the last ten years through an analysis of key British and European secondary schools surveys, alongside select qualitative studies of relevance.

There has been increased heavy drinking per session by some young people in the UK from the early 1990s, with a perceived growing public tolerance of drunkenness by many more. In recent years there is evidence that this heavy sessional consumption by youth and young adults is starting to level off. However, there are also growing numbers of occasional drinkers and abstainers, suggesting a polarisation of drinking patterns amongst young people since 2000.

Early indications that alcohol consumption has levelled off by youth, as well as young adults, since the turn of the century suggests that some of the most highly publicised excesses of 1990s alcohol‐frenzied leisure may have run their course. Possible reasons for both the 1990s increase and the 2000s levelling‐off are explored, including shifts in reporting patterns and tastes, interventions to address underage drinking and binge drinking, alongside broader legislative, socio‐economic and cultural changes in the drinks industry, the night time economy and the regulation and policing of public space.

Alcohol sponsorship of sport is common in Australia, with much debate about the appropriateness of linking sport with alcohol advertising and promotion. This paper provides examples of such sponsorships to appreciate the extent and nature of the complex relationship between sport and alcohol sponsors. The public health and policy implications of alcohol sponsorship of sport extending to creating a sporting competition purely to promote an alcohol brand are considered.