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Article

Kerstin Sahlin‐Andersson

Corporate social responsibility (CSR) has emerged as a global trend involving corporations, states, international organizations and civil society organizations. It is far

Abstract

Purpose

Corporate social responsibility (CSR) has emerged as a global trend involving corporations, states, international organizations and civil society organizations. It is far from clear what CSR stands for, what the trend really is, where it comes from, where it is heading and who the leading actors are. If one views it as a social movement, one must ask: a movement of what and for whom? The purpose of this paper is to examine the CSR trend in all its complexity and draw conclusions regarding its development and potential impact.

Design/methodology/approach

Analysis of central documents and publications on CSR is combined with interviews with driving corporate actors.

Findings

This article portrays the CSR trend in three ways: as a regulatory framework that places new demands on corporations; as a mobilization of corporate actors to assist the development aid of states; and as a management trend. Each of these portraits suggests certain actors, relations, driving forces and interests as being central. An analysis shows that no one of these views seems to be more accurate than the others: rather the movement comprises a collection of diverse interests, actors, origins and trajectories. These multiple identities may partially describe the trend's success, but could equally well describe its contestation, fragility and fluidity.

Originality/value

The conceptual distinction shows the likely development and potential impact of a corporate social development. Moreover, the discussions help us reflect on the formation of management trends and how certain models come to flow rapidly and extensively around the globe, following and adding to institutional change – especially to changes in the roles, relations and boundaries between and among states, business corporations and civil society organizations.

Details

Corporate Governance: The international journal of business in society, vol. 6 no. 5
Type: Research Article
ISSN: 1472-0701

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Article

Ernesto D’Avanzo, Giovanni Pilato and Miltiadis Lytras

An ever-growing body of knowledge demonstrates the correlation among real-world phenomena and search query data issued on Google, as showed in the literature survey…

Abstract

Purpose

An ever-growing body of knowledge demonstrates the correlation among real-world phenomena and search query data issued on Google, as showed in the literature survey introduced in the following. The purpose of this paper is to introduce a pipeline, implemented as a web service, which, starting with recent Google Trends, allows a decision maker to monitor Twitter’s sentiment regarding these trends, enabling users to choose geographic areas for their monitors. In addition to the positive/negative sentiments about Google Trends, the pipeline offers the ability to view, on the same dashboard, the emotions that Google Trends triggers in the Twitter population. Such a set of tools, allows, as a whole, monitoring real-time on Twitter the feelings about Google Trends that would otherwise only fall into search statistics, even if useful. As a whole, the pipeline has no claim of prediction over the trends it tracks. Instead, it aims to provide a user with guidance about Google Trends, which, as the scientific literature demonstrates, is related to many real-world phenomena (e.g. epidemiology, economy, political science).

Design/methodology/approach

The proposed experimental framework allows the integration of Google search query data and Twitter social data. As new trends emerge in Google searches, the pipeline interrogates Twitter to track, also geographically, the feelings and emotions of Twitter users about new trends. The core of the pipeline is represented by a sentiment analysis framework that make use of a Bayesian machine learning device exploiting deep natural language processing modules to assign emotions and sentiment orientations to a collection of tweets geolocalized on the microblogging platform. The pipeline is accessible as a web service for any user authorized with credentials.

Findings

The employment of the pipeline for three different monitoring task (i.e. consumer electronics, healthcare, and politics) shows the plausibility of the proposed approach in order to measure social media sentiments and emotions concerning the trends emerged on Google searches.

Originality/value

The proposed approach aims to bridge the gap among Google search query data and sentiments that emerge on Twitter about these trends.

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Article

John Bowen

This paper aims to review relevant literature to identify trends affecting social media to help managers and researchers better understand social media; this paper also…

Abstract

Purpose

This paper aims to review relevant literature to identify trends affecting social media to help managers and researchers better understand social media; this paper also provides the implications of these trends for mangers and researchers. Social media is viewed as a credible source of information from consumers who have experienced travel products. The user-generated content these consumers post on social media Web sites influences those who read their posts or view aggregate ratings of multiple reviews about a product. It can move the reader to either purchase or not purchase the products. Social media is an important source of consumer information and can create new customers.

Design/methodology/approach

The paper reviewed both academic and trade literature to provide an overview of social trends that are relevant to practitioners.

Findings

The author identified four trends: millennials replacing baby boomers as the major business travel segment, increased use of mobile devices, dynamic pricing and marketing dollars shifting to social media. The implications of each of the trends are discussed. The findings provided valuable insights for practitioners and researchers.

Originality/value

Social media is emerging as an important marketing tool for the travel industry. It is transforming the way companies allocate their marketing budget. The identification of trends that are affecting social media and will continue to affect social media in the future will provide immediate benefits to practitioners and researchers with a stream of research ideas.

Details

Worldwide Hospitality and Tourism Themes, vol. 7 no. 3
Type: Research Article
ISSN: 1755-4217

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Article

Florence R. Skelly

Since the social revolution of the 1960's, marketers have increasingly accepted the idea that an understanding of changing social values is as important to successful…

Abstract

Since the social revolution of the 1960's, marketers have increasingly accepted the idea that an understanding of changing social values is as important to successful marketing as the traditional study of demographic forecasts and economic outlook. The move to the “marketing approach,” a widespread policy shift which began in the 1950's, meant that it was not sufficient to understand consumer needs, attitudes, and behavior in the specific product category being marketed. Rather, the marketing approach demands knowledge of and sensitivity to the consumers as a total entity: who they are, how much money they can spend, and increasingly, their life goals, concerns, beliefs, taboos, that is, their social agendas. The 1960's initiated an era of profound social values changes, more notable than the economic and demographic changes. It is not surprising, therefore, that marketers began to focus more and more on the shifting social climate in their efforts to understand the consumer.

Details

Journal of Consumer Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 0736-3761

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Article

Khaldoon Nusair

This paper aims to provide a comprehensive bibliometric analysis of the current state of social media literature by examining co-word network analysis and thematic keyword…

Abstract

Purpose

This paper aims to provide a comprehensive bibliometric analysis of the current state of social media literature by examining co-word network analysis and thematic keyword analysis of both scholars and hospitality and tourism journals in three sub-periods (2002-2006, 2007-2012 and 2013-2018).

Design/methodology/approach

This research used a bibliometric analysis of social media literature in the field of hospitality and tourism by synthesizing the literature of a large sample of 601 studies over an extended time period (2002-2018).

Findings

The jump in the number of examined contexts, platforms, methodological approaches and research implications during 2007-2012 has marked the start of social media as a new phenomenon in hospitality and tourism research. Interestingly, International Journal of Contemporary Hospitality Management was a leading contributor to social media research between 2017 and 2018. The period 2013-2018 has witnessed newly emerging trends such as “big data,” “e-tourism,” “green experience” and “smart tourism.” This study’s analysis indicated that few keywords in social media appeared in the maturity stage. New platforms such as “Expedia,” “Foursquare,” “Flickr,” “Pinterest,” “Couchsurfing” and “Twitter” appeared between 2013 and 2018.

Originality/value

The scope of past research on the evolution of social media was limited to either a few of the most popular cited journals and/or analysis within a narrow time span. In contrast, the present study aims to uncover the rapid progress in social media research between 2002 and 2018, addressing growth in breadth and depth of thematic areas. Finally, this paper concluded with the proposal of knowledge-based life cycle framework that identifies key themes related to social media research. This framework provided insights into what has been addressed in previous literature (maturity and decline stages) and reported the topics that have been under-researched (introduction and growth stages).

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

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Article

Peter Fernandez

The purpose of this paper is to explore recent developments in a number of relatively well-established social media platforms – Google+, Facebook, Twitter and Yik Yak –to…

Abstract

Purpose

The purpose of this paper is to explore recent developments in a number of relatively well-established social media platforms – Google+, Facebook, Twitter and Yik Yak –to highlight the trends that are emerging within social media.

Design/methodology/approach

These trends have implications beyond just the social media space as a host of technologies take on social attributes.

Findings

Technologies such as video games, which previously functioned more or less as stand-alone pieces of software, are increasingly embracing many of the tools of social media platforms.

Practicalimplications

As a result, it is increasingly difficult to distinguish social technology from other communication technologies (Papacharissi, 2015).

Socialimplications

By examining trends in social media, we are able to not only better understand these important platforms but also acquire insight into developments that can affect a wide range of related technologies, all of which are of interest to information professionals.

Originality/value

Many of the examples the paper gave were drawn from the various social media platforms that mediate the personal and professional lives of their users.

Details

Library Hi Tech News, vol. 33 no. 2
Type: Research Article
ISSN: 0741-9058

Keywords

Abstract

Purpose

This paper aims to take stock and to increase understanding of the opportunities and threats for policing in ten European countries in the Political, Economic, Social, Technological and Legal (PESTL) environment.

Design/methodology/approach

This study is part of the large EU‐funded COMPOSITE project into organisational change. A PESTL analysis was executed to produce the environmental scan that will serve as a platform for further research into change management within the police. The findings are based on structured interviews with police officers of 17 different police forces and knowledgeable externals in ten European countries. The sampling strategy was optimized for representativeness under the binding capacity constraints defined by the COMPOSITE research budget.

Findings

European police forces face a long list of environmental changes that can be grouped in the five PESTL clusters with a common denominator. There is also quite some overlap as to both the importance and nature of the key PESTL trends across the ten countries, suggesting convergence in Europe.

Originality/value

A study of this magnitude has not been seen before in Europe, which brings new insights to the target population of police forces across Europe. Moreover, policing is an interesting field to study from the perspective of organisational change, featuring a high incidence of change in combination with a wide variety of change challenges, such as those related to identity and leadership.

Details

Journal of Organizational Change Management, vol. 26 no. 5
Type: Research Article
ISSN: 0953-4814

Keywords

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Book part

Gabriele Ballarino and Cristiano Vezzoni

Purpose – In order to study how religious behaviour is evolving in contemporary societies, the chapter looks at the relation between the individuals' position in social

Abstract

Purpose – In order to study how religious behaviour is evolving in contemporary societies, the chapter looks at the relation between the individuals' position in social stratification and their participation to the weekly mass, and at its evolution in contemporary Italy.

Design/Methodology/Approach – The data come from the Italian National Election Study (ITANES) database, including national representative surveys from 1968 to 2006, and are analyzed with logit models.

Findings – Weekly mass participation has decreased from 1968 to 2006. The trend was rapid in the 1960s and 1970s, has slowed in the 1980s, but it has started again in the 1990s. Ceteris paribus, the upper class, shows a consistently more religious behaviour than the intermediate and the lower ones, and that the least educated are more religious. There is also evidence of a strong and consistent cohort effect, persisting across the considered period. Each cohort does not change much its participation to the weekly mass over time, but each new cohort shows a lower level of participation.

Research limitations/Implications – The findings give support to the classical secularization thesis, despite the many critiques addressed to it since the 1990s. Given that Italy is one of the most religious Western countries, this is a quite important finding. Some support is also given to the hypothesis of religion as an ‘instrumentum regni’, according to which it is in the interest of the higher social strata to be more religious, as religion supports and legitimates existing patterns of social inequality. Findings concerning cohorts point to socialization as the actual mechanism changing behaviours and attitudes.

Details

Religion, Work and Inequality
Type: Book
ISBN: 978-1-78052-347-7

Keywords

Content available
Article

Cornelis van Dorsser and Poonam Taneja

The paper aims to present an integrated foresight framework and method to support decision-makers who are confronted with today’s complex and rapidly changing world. The…

Abstract

Purpose

The paper aims to present an integrated foresight framework and method to support decision-makers who are confronted with today’s complex and rapidly changing world. The method aims at reducing the degree of uncertainty by addressing the inertia or duration of unfolding trends and by placing individual trends in a broader context.

Design/methodology/approach

The paper presents a three-layered framework and method for assessing megatrends based on their inertia or duration. It suggests that if long-term trends and key future uncertainties are studied in conjunction at a meta-level and placed in a broader multi-layered framework of trends, it can result in new insights.

Findings

The application of the proposed foresight method helps to systematically place a wide range of unrelated trends and key uncertainties in the context of a broader framework of trends, thereby improving the ability to understand the inertia, direction and mutual interaction of these trends.

Research limitations/implications

The elaboration of identified trends and key uncertainties is partly case-specific and subject to interpretation. It is aimed at illustrating the potential use of the framework.

Practical implications

The paper presents a new approach that may, by itself or in combination with existing foresight methods, offer new means for anticipating future developments.

Social implications

The use of the proposed framework has potential to provide better insight in the complexity of today’s rapid-changing world and the major transitions taking place. It aims to result in sharper foresight by reducing epistemic uncertainty for decision-makers.

Originality/value

The paper demonstrates how megatrends, Kondratieff waves and century-long trends can be placed in an integrated framework and analysed in conjunction.

Details

foresight, vol. 22 no. 2
Type: Research Article
ISSN: 1463-6689

Keywords

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Article

Elizabeth Nelson

The moves to establish a Single European Market focus almostentirely on breaking down structural barriers to trade. Despite all thehype, many take solace that while…

Abstract

The moves to establish a Single European Market focus almost entirely on breaking down structural barriers to trade. Despite all the hype, many take solace that while cultural differences remain strong there will never be a true Single Market. However, it is argued that Europeans (including the British) have more in common than is initially apparent and that the differences are diminishing. The marketer needs to be poised to take the challenge represented by this new society and to exploit the growth in trends such as networking, strategic opportunism and open citizenship.

Details

European Business Review, vol. 89 no. 3
Type: Research Article
ISSN: 0955-534X

Keywords

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