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1 – 3 of 3Sadia Cheema, Nirmal Ahsan, Sadaf Amjad and Zaira Yasmeen Bukhari
This study attempts to evaluate the antecedences of customer loyalty and the moderating effect of social media. Three antecedences are evaluated in this study, including service…
Abstract
This study attempts to evaluate the antecedences of customer loyalty and the moderating effect of social media. Three antecedences are evaluated in this study, including service quality expectation, product innovation, and customer relationship management. It investigates their impact on the dependent variable, which is customer loyalty and also study their relationships in the presence of the mediating effect of customer satisfaction and moderating effects of social media. The present study was conducted in the hospitality sector of Pakistan, in which eight hotels and restaurants have been studied. The sample was collected from three major cities of Pakistan, namely, Multan, Faisalabad, and Lahore. This present study provides essential intuition for managers and market analysts on building strong customer relationship management through social media and to increase customer loyalty through different factors.
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Eliot Assoudeh and Debra J. Salazar
Contributing to the literature on movement structure in authoritarian regimes, this analysis focuses on the structure of two Iranian movements. We use a multi-method approach to…
Abstract
Contributing to the literature on movement structure in authoritarian regimes, this analysis focuses on the structure of two Iranian movements. We use a multi-method approach to analyze the organization of the student and women’s movements in Iran between 1997 and 2008. From 1997 to 2004, a reform government opened political opportunities. The period between 2005 and 2008 was characterized by increased repression. The student movement was organized during the first period as a hybrid composed of several networks linked in a federal structure. As the political context changed, the movement became less centralized. Its strategy shifted from one based in alliance with governing reformers to coalition building outside of the regime. In contrast, the women’s movement was organized as a densely linked web of noncentralized campaigns. The women’s movement overcame divisions as political opportunities closed in the mid-2000s and built a grassroots strategy during the latter part of the decade.
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