Antecedences of Customer Loyalty in the Pakistani Hospitality Industry
Advances in Hospitality and Leisure
ISBN: 978-1-83867-956-9, eISBN: 978-1-83867-955-2
Publication date: 14 October 2019
Abstract
This study attempts to evaluate the antecedences of customer loyalty and the moderating effect of social media. Three antecedences are evaluated in this study, including service quality expectation, product innovation, and customer relationship management. It investigates their impact on the dependent variable, which is customer loyalty and also study their relationships in the presence of the mediating effect of customer satisfaction and moderating effects of social media. The present study was conducted in the hospitality sector of Pakistan, in which eight hotels and restaurants have been studied. The sample was collected from three major cities of Pakistan, namely, Multan, Faisalabad, and Lahore. This present study provides essential intuition for managers and market analysts on building strong customer relationship management through social media and to increase customer loyalty through different factors.
Keywords
Citation
Cheema, S., Ahsan, N., Amjad, S. and Bukhari, Z.Y. (2019), "Antecedences of Customer Loyalty in the Pakistani Hospitality Industry", Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 15), Emerald Publishing Limited, Leeds, pp. 129-143. https://doi.org/10.1108/S1745-354220190000015008
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited