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The 12^th South Asian Games were held in India in Guawhati and Shillong in February 2016, after repeated rescheduling. There were a number of challenges to organizing the games such as lack of infrastructure, legacy of corruption from past games, shortage of time etc. However, the games were held within 90 days of the announcement of venues and final dates. Sri Yadav, the Secretary, Department of Sports wants to understand the key drivers of success behind organizing the event. He also wants to understand how the success of Indian athletes at SAG could be leveraged for success at larger events.

This case describes the events following an incident of a rape in a taxi associated with Uber, by its driver. Uber was an application based taxi operator. The events raised several issues for government systems and processes, such as need for regulation of new formats of business like application based taxi services, integrated databases, checks against forgery and holistic approach towards women safety. The case also brings out how an e-commerce business raises regulatory concerns.

The case throws light on the unforeseen challenges new entrepreneurs confront. It highlights how the challenges of manpower, sales and operations are intertwined. It also put emphasis on holistic planning prior to initiating a business.

This case can be used in the introductory courses on entrepreneurship and sales and distribution for undergraduate and postgraduate students of Business Schools.

This case revolves around the pursuit of an entrepreneur to develop and service sweetcorn vending kiosks in an Indian State. It narrates the dilemma faced by the entrepreneur when she discovered a notional loss of revenue as a result of her selecting a particular distribution channel. The entrepreneur realized that the entire range of products sold through the dealer was fetching her far less revenue in comparison to the only product she retailed herself. She also realized that the retail though paid better dividends, but also brought along host of manpower and operative issues. With the day of signing a firm contract with the dealer coming close, the entrepreneur must decide quickly her future course of action.

The students will be able to gain understanding of the unforeseen challenges confronted by small entrepreneurs, interconnection of various functions of business and the significance of holistic planning.

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