The case throws light on the unforeseen challenges new entrepreneurs confront. It highlights how the challenges of manpower, sales and operations are intertwined. It also put emphasis on holistic planning prior to initiating a business.
This case can be used in the introductory courses on entrepreneurship and sales and distribution for undergraduate and postgraduate students of Business Schools.
This case revolves around the pursuit of an entrepreneur to develop and service sweetcorn vending kiosks in an Indian State. It narrates the dilemma faced by the entrepreneur when she discovered a notional loss of revenue as a result of her selecting a particular distribution channel. The entrepreneur realized that the entire range of products sold through the dealer was fetching her far less revenue in comparison to the only product she retailed herself. She also realized that the retail though paid better dividends, but also brought along host of manpower and operative issues. With the day of signing a firm contract with the dealer coming close, the entrepreneur must decide quickly her future course of action.
Expected learning outcomes
The students will be able to gain understanding of the unforeseen challenges confronted by small entrepreneurs, interconnection of various functions of business and the significance of holistic planning.
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