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Article
Publication date: 19 August 2021

Adriana Cristina Ferreira Caldana, João Henrique Paulino Pires Eustachio, Bárbara Lespinasse Sampaio, Maria Luiza Gianotto, Aurora Contiero Talarico and André Cavalcante da Silva Batalhão

This paper aims to explore whether formal, non-formal, and informal learning experiences contribute to developing sustainable development competencies (SDCs) among students in a…

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Abstract

Purpose

This paper aims to explore whether formal, non-formal, and informal learning experiences contribute to developing sustainable development competencies (SDCs) among students in a Principles of Responsible Management Education (PRME) signatory business school.

Design/methodology/approach

An online survey based on the students’ learning experiences and a questionnaire on sustainability competencies already validated in the literature were given to a sample of 274 bachelor students at a PRME signatory business school. Nominal variables representing students’ categories were created to test a set of hypotheses developed according to the literature. Because the data was not normally distributed, non-parametric independent-samples Mann–Whitney U test was conducted, and descriptive statistics was used to help the analysis.

Findings

The results suggest that a hybrid format with a combination of formal, non-formal and informal learning experiences is essential to maximising the development of SDCs and raising students’ sustainability literacy.

Research limitations/implications

This study is one of the first attempts to understand the importance of a hybrid approach in developing sustainable competencies (SDCs). Future studies could adopt longitudinal analysis to check the development of these competencies over time, assess students from different PRME signatory schools or comparing students to those in non-signatory business schools.

Practical implications

This study provides insight into how business schools could address challenges in developing sustainable competencies through redirecting their educational systems by balancing formal, informal and non-formal learning approaches to educate future responsible leaders.

Originality/value

This research provides evidence on how a hybrid learning approach could maximise the development of sustainable development competencies and, therefore, generating insights for educational policies.

Details

International Journal of Sustainability in Higher Education, vol. 24 no. 2
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 15 December 2021

Adriana Cristina Ferreira Caldana, Marina Lourenção, Caroline Krüger, Adriana Fiorani Pennabel and Neusa Maria Bastos Fernandes dos Santos

This study aims to develop a sustainable brand identity model to help organizations align their managerial practices to sustainable development goals (SDGs) and examine its…

Abstract

Purpose

This study aims to develop a sustainable brand identity model to help organizations align their managerial practices to sustainable development goals (SDGs) and examine its applicability for a Brazilian electrical sector company.

Design/methodology/approach

A systematic qualitative review of the literature was carried out to provide a theoretical basis for the attributes chosen to compose the sustainable brand identity management (SBIM) model. To apply the model, the authors collected the data from internal and public domain documents, semi-structured in-depth interviews and non-participant observation of the company's work environment.

Findings

The first SBIM model was developed. The Brazilian power sector company implemented sustainable actions related to most of the models' attributes, contributing to the SDGs. A research agenda was presented.

Research limitations/implications

The theoretical contribution is provided toward brand identity and sustainability literature with the sustainable brand identity model development and the conceptual explanation regarding its attributes.

Practical implications

The practical implications are provided from the model application to an electrical company leading to some managerial suggestions that might be used to companies willing to align their practices to sustainability.

Originality/value

The studies on SDG and brand identity models were analyzed in order to create the first SBIM model. This article extends the concept of the brand identity of marketing theory by linking its core to sustainability actions, so far not addressed in academic studies.

Details

Benchmarking: An International Journal, vol. 29 no. 9
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 6 November 2023

Caroline Krüger, Marina Lourenção, Fábio Henrique Correa Bogado Guimarães, Marco Meneguzzo, Claudia Souza Passador and Adriana Cristina Ferreira Caldana

This paper aims to develop a cross-border regional brand management model to help enhance cooperation for developing such localities. It analyzed its applicability in the…

Abstract

Purpose

This paper aims to develop a cross-border regional brand management model to help enhance cooperation for developing such localities. It analyzed its applicability in the Brazil–Argentina and Italy–Austria cross-border regions comprising several cities.

Design/methodology/approach

A systematic literature review was conducted to obtain a theoretical basis and select elements for creating the cross-border regional brand management (CRBM) model. To apply the model, in-depth interviews were conducted with 19 specialists of different nationalities and distinct expertise on cross-border governance and regional branding. In addition, to validate the proposed model, a focus group was carried out, and specialists were consulted using forms, providing 22 additional opinions.

Findings

The results show good managerial practices and gaps that must be overcome to create and manage the brands from the two regions analyzed.

Research limitations/implications

The theoretical contributions consist in extending the literature in place branding by presenting the first CRBM model and the conceptual explanation of each of the model's elements.

Practical implications

The study's practical implications occur through the suggestion of good management practices for the studied localities arising from the applicability of the CRBM model. Furthermore, it is expected that the model developed can be applied in other locations, bringing practical contributions to the management and creation of cross-border regional brands in other countries.

Originality/value

This study presents the first CRBM model and its applicability to two cross-border regions.

Details

Journal of Place Management and Development, vol. 17 no. 1
Type: Research Article
ISSN: 1753-8335

Keywords

Article
Publication date: 17 August 2020

Nayele Macini, Marlon Fernandes Rodrigues Alves, Luciana Oranges Cezarino, Lara Bartocci Liboni and Adriana Cristina Ferreira Caldana

The purpose of this study is to analyze sustainable human resources management (HRM) in the Brazilian banking industry and to propose an integrative framework of HRM practices…

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Abstract

Purpose

The purpose of this study is to analyze sustainable human resources management (HRM) in the Brazilian banking industry and to propose an integrative framework of HRM practices toward sustainability, linking stakeholders to HR systems.

Design/methodology/approach

Supported by the stakeholder theory, the research design follows a triangulation of multiple data sources, covering 85% of the national banking industry: (1) annual Global Reporting Initiative sustainability reports, (2) employment tribunal decisions and (3) in-depth interviews with top managers of the Banking Trade Union and the Brazilian Federation of Banks, a trade association.

Findings

The analysis reveals various engagement levels across the sustainable HRM dimensions: justice and equality, transparent HR practices, profitability and employee well-being. However, current practices in all dimensions fall largely behind sustainable standards. An integrative framework of HRM practices is also proposed.

Originality/value

The study provides the first integrative framework of sustainable HRM practices in the literature.

Details

Employee Relations: The International Journal, vol. 44 no. 3
Type: Research Article
ISSN: 0142-5455

Keywords

Article
Publication date: 25 September 2018

Omar Sacilotto Donaires, Luciana Oranges Cezarino, Adriana Cristina Ferreira Caldana and Lara Liboni

The concept of sustainability evokes a multiplicity of meanings, depending on the field. Some authors have criticized the concept for its vagueness. Notwithstanding this…

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Abstract

Purpose

The concept of sustainability evokes a multiplicity of meanings, depending on the field. Some authors have criticized the concept for its vagueness. Notwithstanding this criticism, worldwide efforts to meet the sustainable development goals (SDGs) are in progress and are expected to yield results by 2030. This paper aims to addresses two issues and make two primary contributions. First, the concept of sustainability is revisited to develop its integrative understanding. This concept is built on systems thinking – specifically, on the concepts of synergy, emergence, recursion and self-organization. Second, an approach is developed to help determine whether the efforts being made towards the SDGs can be expected to be effective (i.e., whether the world can hope to soon be a system that self-organizes towards sustainability).

Design/methodology/approach

Based on the assumption that the SDGs and their respective targets are systemically interrelated, the data on the progress towards the SDGs are correlated and the outcome is analysed.

Findings

The emerging pattern of correlations reflected the systemic coherence of the efforts as an indication of self-organization towards sustainability. This pattern also revealed that the efforts are still spotty and that the systemic synergy has not yet taken place. This correlation approach to Brazil is then applied. The data about Brazil’s progress towards the SDGs from the World Bank’s Word Development Indicators (WDI) database are gathered. The outcomes indicated that Brazil as a whole cannot yet be seen as self-organizing system that is evolving towards sustainability.

Research limitations/implications

To enable the calculation of the correlation matrix, the data series were not allowed to have missing values. Some of the WDI data series had many missing values and had to be eliminated. This unfortunately reduced the variability of the original data. In addition, the missing values in the remaining data series had to be calculated by means of interpolation or extrapolation. There are alternative algorithms to perform such functions. The impact of the interpolation and extrapolation of the missing values on the study, as well as the pros and cons of different algorithms, required investigation. It is important to remark that the WDI series was the only global and open data set that aligned with the SDGs.

Social implications

In Brazil, it is important to maintain the public policies that affect SDG 1-6, but it is necessary to develop policies geared towards SDG 12. Environmental goals also need more public policies (SDGs 14 and 15). To achieve this 2030 Agenda, much effort will be required for SDG 17, which is related to greater synergy through partnerships.

Originality/value

Three qualitatively distinct levels of efforts to sustainability are identified: individual, organizational and world activities. At the individual level, progress regarding sustainability depends on personal attitudes, including the willingness to abandon a self-centred lifestyle in favour of a more cooperative way of living and making decisions, and to embrace a new approach to ethics, which replaces self-interest by self-denial and self-sacrifice (de Raadt & de Raadt, 2014). At the organizational level, a paradox of the need to internalize environmental and social costs into generic strategies and the sustainability strategy that involves core businesses are challenges for systems working towards sustainability. When it comes to global level, in this paper, the authors tried to make a contribution to push forward the frontier of knowledge by proposing an approach to understand whether the progress made towards the SDGs in the past 25 years indicates that the world is, after all, organizing for sustainability (Schwaninger, 2015).

Details

Kybernetes, vol. 48 no. 1
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 31 August 2012

Fernanda Dias Angelo, Lara Bartocci Liboni Amui, Adriana Cristina Ferreira Caldana and Charbel Jose Chiappetta Jabbour

Organisations may be considered, at the same time, either part of the problem or part of the solution for the social‐environmental crisis that is occurring. To be part of the…

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Abstract

Purpose

Organisations may be considered, at the same time, either part of the problem or part of the solution for the social‐environmental crisis that is occurring. To be part of the solution, they must head for a strategic management of corporate social responsibility (CSR). The objective of the present study is to identify and analyse the interfaces between theoretical models of strategic implementation of CSR and the variables and major players involved in this process.

Design/methodology/approach

This is a qualitative research using a case study strategy. The company chosen for this case study has been highlighted as one of the best national companies to work for, with significant social responsibility indices.

Findings

The case study found some results, such as the importance of aligning with human resource management for strategic implementation of CSR and the integrative characteristic between different workers, that are essential for this process.

Originality/value

Only a few international articles discuss CSR in Brazil. The results could be useful for classes focusing on “Doing business in Brazil”.

Details

Business Strategy Series, vol. 13 no. 5
Type: Research Article
ISSN: 1751-5637

Keywords

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