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The purpose of this paper is to investigate the effect of on-farm testing on the adoption of banana production technologies among smallholder farmers in the Meru region, Kenya.

The study adopted a pragmatic paradigm and a cross-sectional survey design, sampling 370 and 30 farmers proportionately from 269,499 to 19,303 smallholder banana farmers in Meru and Tharaka-Nithi Counties of Kenya, respectively.

The study revealed that there was an association between belonging to a banana farming testing group and the adoption of banana technology. The study also revealed that most farmers were not interested in adopting banana technologies as they preferred the use of conventional methods, due to unstable market prices, lack of subsidized banana production input, inaccessibility to technological materials, few extension experts and lack of enough demonstrations.

Some respondents were not willing to freely offer the information required for this study. This was delimited by assuring the informants of the confidentiality of their responses.

The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper. The agricultural extension service providers will have more light on the underlying issues that need to be considered if meaningful interventions are to be done on various aspects of the banana value chain.

The purpose of this paper is to present an integrated analysis of determining factors of farmers’ genetically modified (GM) technology adoption behavior, with a special emphasis on information acquisition, knowledge accumulation, product attributes and technology traits.

Extending the expected profit maximization framework into a random utility model which accommodates joint decisions of information acquisition and technology adoption, the authors use the full information maximum likelihood method to yield both consistent and efficient estimates. The model is applied to a field survey collecting a sample of 141 randomly selected bananas farmers.

The empirical results indicate information acquired through social network will increase the probability of adoption. Knowledge accumulation as depicted by education and farming experience is found to play a role in farmers’ technology adoption, whereas disease-resistant technology trait and flavor-enriching product attribute of GM bananas also appear to be important determinants for GM seeds adoption in Taiwan.

Empirical evidence supports significance of technology traits and product attributes in farmer's GM technology adoption, suggesting the close collaboration between industry, government and academia is the key to successful commercialization of GM crops.

Understanding the determinants of farmers’ GM technology adoption can serve as the basis for promoting new biotechnology, and thus can facilitate the establishment of tenable solutions to food security issues.

This paper is the first attempt to incorporate information acquisition into the behavioral analysis of GM technology adoption. The present study also extends previous literature by considering influential factors related to both consumers’ and producers’ preferences in modeling technology adoption.

This study uses the social relations framework to explore gender norms and relations surrounding banana production and banana bunchy top disease (BBTD) containment in six pilot communities in Cameroon and Nigeria. The objective of the study is to understand how gender norms and relations shape and influence access to information and benefit-sharing of productive resources among men and women banana farmers and implications for banana production recovery in the BBTD-affected regions and disease management.

Twelve, sex-disaggregated focus group discussions with 120 farmers (78 women and 42 men banana farmers) and 24 key informants were conducted. Data on banana production, access to and decision-making rights over productive resources and social and gender norms influencing adoption were collected. Data were analyzed using a systematic content analysis approach. Results show inequalities stemming from inherent gender and social norms related to access to and decision making over productive resources limiting especially women farmers’ ability to effectively engage in training programs that could lead to adoption of recommendations and technologies. Opportunities to effectively participate in training activities were influenced by gender norms related to household decision making, gender-based labor division and multiple household tasks.

Interventions and strategies to contain the spread of BBTD should consider gender-based constraints and opportunities embedded in the communities for optimal results. Social and gender differentiations that impede women should be addressed for inclusive participation. Failure to address harmful norms and gender differentiation in the underlying social structures will benefit one group of people in the community over another.

This study aims to evaluate how the criteria of sustainability standards (SS) ensure the social dimension of corporate sustainability (CS) in rural entrepreneurships using the case of banana agribusinesses in Magdalena (Colombia).

The methodological design was quantitative, explanatory and cross-sectional, where a sample of banana producers from Magdalena (Colombia) was selected. A structural equation model (SEM) was developed to evaluate the hypotheses. The SEM goodness-of-fit and fit indices were all acceptable.

There is a strong and statistically significant correlation between SS criteria and the social dimension of CS. In particular, local development is the most influential factor in shaping CS in the context of banana agribusinesses in Magdalena, Colombia, operating as rural entrepreneurship. Meanwhile, working conditions and human rights show moderate effects, while labor rights do not have a perceptible impact.

Only the SS criteria that ensure the social dimension of CS in the banana agribusinesses of Magdalena (Colombia) were considered. It is important to note that other variables may be involved in ensuring CS. Future research to identify these possible variables is recommended.

This investigation explores an understudied issue within the CS sphere, explicitly focusing on rural entrepreneurship in developing countries, notably Colombia. The study scrutinizes the impact of SS on the social dimension of CS in rural environments, using banana cooperatives as a case study and highlighting the value of developing strategies to help improve the CS performance of this type of organization.

El objetivo de esta investigación es evaluar cómo los criterios de los Estándares de Sostenibilidad (SS) aseguran la dimensión social de la Sostenibilidad Corporativa (CS) en los emprendimientos rurales utilizando el caso de los agronegocios bananeros en Magdalena (Colombia).

El diseño metodológico fue cuantitativo, explicativo y transversal, donde se seleccionó una muestra de productores bananeros del Magdalena (Colombia). Se desarrolló un modelo de ecuaciones estructurales (SEM) para evaluar las hipótesis. Los índices de bondad de ajuste y ajuste del SEM fueron aceptables.

existe una correlación fuerte y estadísticamente significativa entre los criterios de SS y la dimensión social de la SC. En particular, el desarrollo local aparece como el factor más influyente en la conformación de la SC en el contexto de las agroempresas bananeras de Magdalena, Colombia, que operan como empresas rurales. Mientras tanto, las condiciones de trabajo y los derechos humanos muestran efectos moderados, mientras que los derechos laborales no parecen tener un impacto perceptible.

sólo se consideraron los criterios de SS que aseguran la dimensión social de la SC en los agronegocios bananeros de Magdalena (Colombia). Es importante señalar que otras variables pueden estar involucradas en el aseguramiento de la CS. Se recomiendan futuras investigaciones para identificar estas posibles variables.

Esta investigación explora un tema poco estudiado dentro de la esfera de la Sostenibilidad Corporativa (SC), centrándose explícitamente en el empresariado rural en los países en desarrollo, en particular Colombia. El estudio analiza el impacto de los Estándares de Sostenibilidad (SS) en la dimensión social de la SC en entornos rurales, utilizando las cooperativas bananeras como caso de estudio y resaltando el valor de desarrollar estrategias que ayuden a mejorar el desempeño en SC de este tipo de organizaciones.

O objetivo desta pesquisa é avaliar como os critérios dos Padrões de Sustentabilidade (SS) garantem a dimensão social da Sustentabilidade Corporativa (SC) em empreendimentos rurais usando o caso das agroindústrias de banana em Magdalena (Colômbia).

O desenho metodológico foi quantitativo, explicativo e transversal, onde foi selecionada uma amostra de produtores de banana de Magdalena (Colômbia). Foi desenvolvido um modelo de equação estrutural (SEM) para avaliar as hipóteses. Os índices de adequação e de ajuste do SEM foram todos aceitáveis.

existe uma correlação forte e estatisticamente significativa entre os critérios de SS e a dimensão social da SC. Em particular, o desenvolvimento local aparece como o fator mais influente na formação da SC no contexto dos agronegócios da banana em Magdalena, Colômbia, que operam como empresas rurais. Entretanto, as condições de trabalho e os direitos humanos apresentam efeitos moderados, enquanto os direitos laborais não parecem ter um impacto percetível.

apenas foram considerados os critérios de SS que garantem a dimensão social da SC nas agroindústrias da banana de Magdalena (Colômbia). É importante notar que outras variáveis podem estar envolvidas na garantia da SC. Recomenda-se a realização de investigação futura para identificar estas possíveis variáveis.

Esta investigação explora uma questão pouco estudada no âmbito da Sustentabilidade Empresarial (SC), focando explicitamente o empreendedorismo rural nos países em desenvolvimento, nomeadamente na Colômbia. O estudo examina o impacto dos Padrões de Sustentabilidade (SS) na dimensão social da SC em ambientes rurais, utilizando cooperativas de banana como estudo de caso e destacando o valor do desenvolvimento de estratégias para ajudar a melhorar o desempenho da SC deste tipo de organização.

The purpose of this paper is to evaluate the banana industry in Zimbabwe focusing on postharvest losses along the value chain (VC).

The study evaluated the banana industry in Zimbabwe focusing on postharvest losses along the VC.

Total postharvest losses for 2011-2012 were estimated to be 24-27 per cent of total production with a minimum economic loss of USD69,983/annum/firm, and a total loss of more than USD500,000/annum between the VCs analysed. The bulk of the losses occurred at farm level during handling and transportation. The major factors contributing to banana postharvest losses were: unreliable transport, poor communication and coordination between producers and processors; lack of or inefficient temperature management and poor sanitation.

The study identified production capacity, quality and branding as opportunities and challenges in the banana industry. Currently, there is a 40 per cent unmet local demand for bananas and hence there are no exports. If modern banana handling systems are employed and more research and development is carried out along the VC, postharvest losses can be reduced significantly, resulting in increased income and potential expansion of the industry.

This is the first known attempt to analyse the banana VC in southern Africa and quantify postharvest losses.

This paper aims to assess the vulnerability of the farmer-respondents in Southern Philippines, specifically Region XI and XII, to climate change.

This study conducted an empirical analysis of the impact of climate change on maize (Zea mays), banana (Musa sapientum) and durian (Durio zibethinus) production. Furthermore, it estimated the determinants of adaptation to climate change and its corresponding effect on farm productivity. The analysis used primary data from 541 farmer-respondents producing maize, banana and durian in the 6 provinces and 18 municipalities of the sample areas.

Based on the probit estimate results, farmers adaptation decisions were influenced by information about future climate change conditions, social capital, access to formal extension and farmer-to-farmer extension. The author found from the stochastic frontier estimation in the production function that climate change adaptations exerted a significant impact on farm productivity. It helped in coping with the adverse effects and risk of climate change while increasing agricultural productivities of the farmer-respondents.

This research paper will be an addition to the body of knowledge on the socioeconomic aspects on the climate change and adaptation on the production of maize, banana and durian in the case of a developing country like Southern Philippines. This will bring more insights into the adaptation strategies that are crucial to cope with climatic variability and change.

Chris Morrison and two partners introduced the first Fairtrade bananas in New Zealand in a bid to improve the social and environmental impacts of banana consumption. The trio started All Good Bananas in 2010. Using social media as a key marketing tool, the startup had grown to take a 5 percent market share in a fiercely competitive industry dominated by big players. In 2012, the entrepreneurs needed to decide the best way to increase sales of ethically sourced products under the All Good brand. Should they expand their share of the banana market or diversify into drinks?

The case is primarily based on tape-recorded interviews by the authors with the founding entrepreneur and three employees of All Good from May to July 2012 and an analysis of the company’s website and social media activities. Other publicly available information sources were drawn upon, and a discussion held with a New Zealand national grocery chain CEO.

This case has been written for use in classes in undergraduate and graduate level entrepreneurship, strategic management and sustainability. The case can be used to illustrate how very small resource-constrained startups can compete in an industry dominated by large multinational corporations, and how Fairtrade might provide a worthy differentiation focus. It is open to a consideration of judo economics. While several of the questions ask students to consider the New Zealand context in which this case is set, knowledge of New Zealand and the various industries beyond what is offered in the case is not necessary.

At a broad level the case illustrates how a small, resource-constrained startup can compete against much, much larger players through a niche Fairtrade product focus and the use of alternative marketing strategies such as guerrilla marketing and social media. In relation to the competitive dynamics within an industry, this case can be used to illustrate the concept of judo economics (also referred to as judo strategy). Both the utility and potential limits of judo economics can be demonstrated through the case by considering current activities and potential future dynamics.

In a globalized economic system, the role of agrifood production is to ensure at the same time both the population's livelihood and environmental resource conservation. The present study aims at expanding the debate on the potentials of the fair-trade in terms of environmental sustainability.

The research presents a methodology divided into three phases: (1) the identification of the water footprint values associated with the production of bananas, cocoa and coffee imported from developing countries to Italy; (2) the calculation of the virtual water volumes used to produce the crops imported from developing countries to Italy through fair-trade; (3) the analysis of the economic water productivity, obtained by the fair-trade premium, for bananas, cocoa and coffee.

The results of this study identified and measured the amount of virtual water flows and water savings or losses deriving from the fair-trade of bananas, cocoa and coffee. The average virtual water flow related to the fair-trade imports in Italy amounts to 7.27 million m³ for bananas, 22,275 m³ for cocoa and 14,334 m³ for coffee. The research findings also highlight that fair-trade and the related premium ensures at the same time the achievement of social and institutional purposes but also the remuneration of virtual water used within the life cycle of the imported crops.

Previous scientific literature showed that fair-trade premium has commonly been used to finance environmental protection. No study has evaluated the environmental impacts associated with fair-trade, nor the monetary value associated with the natural resources exploited to produce crops to be exported. This empirical paper fills a literature gap in terms of identification, measurement and evaluation of virtual water flows along the supply chain processes of some fair-traded crops, also providing, through the economic water productivity approach, a useful tool for decision-makers.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The purpose of this paper was to analyse the demographic, crop choice, institutional and environmental factors that will influence the vegetable growers in Bono and Ahafo regions of Ghana to produce organic vegetables. The study also assessed the knowledge level of vegetable growers on organic certification processes.

Primary data were collected with the help of a structured questionnaire from 120 vegetable growers via a multistage sampling technique. The Heckman selection model was used to analyse the factors that influence farmers' willingness to adopt organic production as well as the intensity of adoption.

In this study, pepper (Capsicum spp) production, residential status, knowledge of organic certification processes, perceived negative environmental effect of conventional farming on the soil, and climate change positively influenced willingness to produce organic vegetables. Likewise, pepper production perceived negative environmental effect of conventional farming on the soil positively influenced the intensity of adoption. Household headship status, garden egg (Solanum integrifolium) production, perceived knowledge on grading and standards of vegetables, as well as the perception that only pesticides can be used to control vegetable pests negatively influenced the willingness to produce organic vegetables however perceived expertise of the farmer on grades and standards influenced intensity of adoption negatively.

In Ghana, even though most vegetable farmers do not have the requisite knowledge in the safe handling of pesticides, usage is widespread. Subsequent to this, is a health risk to farmers, consumers and the environment. As a result, there is a growing awareness that organic agriculture has a role to play in addressing problems associated with agrochemical use and over usage. However, most studies are consumer oriented with limited empirical research on the willingness to produce organics by farmers.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-12-2019-0723