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1 – 10 of over 12000B. Sjoeling and S. Turvey
To meet the hybrid industry's growing need for low‐cost, high‐reliability, high‐density multilayer circuitry, the authors' company has developed a non‐warp, hermetic, non‐battery…
Abstract
To meet the hybrid industry's growing need for low‐cost, high‐reliability, high‐density multilayer circuitry, the authors' company has developed a non‐warp, hermetic, non‐battery effect, crystallising dielectric for use with gold (Au) and silver (Ag) ‐based conductors. The crystallising nature of the dielectric, together with the use of glasses which do not contain highly mobile ions, ensures high dielectric Ag‐migration resistance. The crystalline structure of the dielectric also has the advantage of ensuring excellent solderability and bondability of top conductors. This paper will deal with the most important theoretical considerations when developing such a dielectric, together with its main properties and advantages. The results are supported by graphs and diagrams showing the properties of this new material.
Uttam Chakraborty and Savita Bhat
Brand image is considered as a signaling phenomenon because high brand image ensures quality product that can reduce consumer’s uncertainty. A strong brand image induces consumers…
Abstract
Purpose
Brand image is considered as a signaling phenomenon because high brand image ensures quality product that can reduce consumer’s uncertainty. A strong brand image induces consumers to pay higher prices, which in turn provides competitive advantage and market success to a company. Online reviews, blogs and texts on brand usage experiences are more effective than oral communication to build a strong brand image. Online reviews on products create distinct places for brands in the consumer’s mind, and thus ultimately affect images of the brands. Therefore, the purpose of this study is to investigate the effects of online reviews on functional and hedonic brand images in the context of consumer electronic products in India.
Design/methodology/approach
The present study adopts a novel approach to collect data. The data have been collected from select e-commerce sites’ brand pages on Facebook through Google form application. A number of respondents are 1,038. Structural equation modeling technique has been used to examine the effects of online reviews on functional and hedonic brand images.
Findings
The data analysis reveals that source and review quality have more significant effect on credibility evaluation of online reviews as compared to the effects of review consistency and receiver. Moreover, credible online reviews have more impact on hedonic brand image rather than functional brand image in the context of consumer electronics product in India.
Originality/value
The present study combines Yale attitude change model and attribution theory to examine the effects of online reviews on brand image.
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A test procedure was developed to assess the capillary flow wettability of soldersinside a confined geometry. The test geometry comprised two parallel plates with a controlledgap…
Abstract
A test procedure was developed to assess the capillary flow wettability of solders inside a confined geometry. The test geometry comprised two parallel plates with a controlled gap of constant thickness (0.008 cm, 0.018 cm, 0.025 cm and 0.038 cm). Capillary flow was assessed by: (1) the meniscus or capillary rise of the solder within the gap; (2) the extent of void formation in the gap; and (3) the time dependence of the risen solder film. Tests were performed with the lead‐free solders 95Sn‐5Sb, 96.5Sn‐3.5Ag, and 91.84Sn‐3.33Ag‐4.83Bi. The capillary rise of the lead‐free solders was less than that observed with the 63Sn‐37Pb control. Reducing the solder surface tension and contact angle improved capillary flow. Void formation by the non lead solders increased as the gap became smaller. The extent of voiding was determined primarily by the gap size rather than the wettability parameters (contact angle or surface tension) of the individual alloys.
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Terrorism, an important component of Political risk as a possible determinant of ADRs (American Depository Receipts) returns have received little attention in academic literature…
Abstract
Terrorism, an important component of Political risk as a possible determinant of ADRs (American Depository Receipts) returns have received little attention in academic literature. To address this issue and examine whether political risk is a major determinant of ADR returns of emerging market countries, this paper empirically examines market valuation of Indian ADRs around acts of terrorism. Using a sample of 52 such events in the sample period Jan 2003‐Dec 2003 we empirically analyze returns of Indian ADRs. The results from our study indicate a marginally negative significant effect, failing to indicate that event of terrorist attacks severely affect the Indian ADRs listed on the US stock market. This may be explained by a combined effect of; (a) the optimism of US investors towards emerging markets, and (b) market participants becoming more resilient and making informed choices around the “general” events of terrorism.
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Hung‐Gay Fung, Chin‐Jen Lie and Abel Moreno
This study evaluates the forecasting performance of different predictive measures for the future exchange rate variability. Results seem to indicate that the out‐of‐the‐money ISD…
Abstract
This study evaluates the forecasting performance of different predictive measures for the future exchange rate variability. Results seem to indicate that the out‐of‐the‐money ISD outperforms the at‐the‐money ISD and other predictive measures. Thus, when ISD is used to forecast future exchange rate variability, out‐of‐the‐money options should be selected instead of using all other options to compute the complicated weighting schemes.
Iqbal Mansur and Elyas Elyasiani
This study attempts to determine whether the level and volatility of interest rates affect the equity returns of commercial banks. Short‐term, intermediate‐term, and long‐term…
Abstract
This study attempts to determine whether the level and volatility of interest rates affect the equity returns of commercial banks. Short‐term, intermediate‐term, and long‐term interest rates are used. Volatility is defined as the conditional variance of respective interest rates and is generated by using the ARCH estimation procedure. Two sets of models are estimated. The basic models attempt to determine the effect of contemporaneous and lagged interest rate volatility on bank equity returns, while the extended models incorporate additional contemporaneous macroeconomic variables. Contemporaneous interest rate volatility has little explanatory power, while lagged volatilities do possess some explanatory power, with the lag length varying depending on the interest rate series used and the time period examined. The results from the extended model suggest that the long‐term interest rate affects bank equity returns more adversely than the short‐term or the intermediate‐term interest rates. The findings establish the relevance of incorporating macroeconomic variables and their volatilities in models determining bank equity returns.
John Nosek, Munir Mandviwalla and Ned Kock
Mobile technology research focuses on supporting the individual mobile worker. CCSW research has primarily focused on supporting distributed, but fixed‐site workers. This research…
Abstract
Mobile technology research focuses on supporting the individual mobile worker. CCSW research has primarily focused on supporting distributed, but fixed‐site workers. This research bridges both research foci by expanding to include mobile, anytime, anyplace support. The VLab (Virtual laboratory) provides anytime, anyplace process support for mobile software development teams. A longitudinal evaluation of group interactions in multiple extant teams establishes a baseline that helps to identify process support requirements. This baseline can be used to judge the effect of introducing process support technology that addresses specific context variables in group interactions.
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A common assertion, strongly supported by country‐specific empirical evidence, is that individual returns to investment in human capital change slowly over time. The research…
Abstract
A common assertion, strongly supported by country‐specific empirical evidence, is that individual returns to investment in human capital change slowly over time. The research results reported in this paper indicate that this is not necessarily the outcome if the economy, like the Finnish one at the turn of the decade (1980/90), undergoes rapid shifts in the activity level coupled with increasing turbulence in the labour market. Not surprisingly, the changes in wage conditions are stronger within the private sector. Less expected is perhaps the finding of highly differing effects among men and women employed in the same sector.
Zibo Jin, Daochun Li and Jinwu Xiang
This paper aims to investigate the rebound process and the secondary-impact process of the fuselage section that occurs in the actual crash events.
Abstract
Purpose
This paper aims to investigate the rebound process and the secondary-impact process of the fuselage section that occurs in the actual crash events.
Design/methodology/approach
A full-scale three-dimensional finite element model of the fuselage section was developed to carry out the dynamic simulations. The rebound process was simulated by removing the impact surface at a certain point, while the secondary-impact process was simulated by striking the impact surface against the fuselage bottom after the first impact.
Findings
For the rebound process, the fuselage structure restores deformation due to the springback of the fuselage bottom, and it results in structural vibration of the fuselage section. For the secondary-impact process, the fuselage deformation is similar with that of the single impact process, indicating that the intermittent impact loading has little influence on the overall deformation of the fuselage section. The strut failure is the determining factor to the acceleration responses for both the rebound process and the secondary-impact process.
Practical implications
The rebound process and the secondary-impact process, which is difficult to study by experiments, was investigated by finite element simulations. The structure deformations and acceleration responses were obtained, and they can provide guidance for the crashworthy design of fuselage structures.
Originality/value
This research first investigated the rebound process and the secondary-impact process of the fuselage section. The absence of the ground load and the secondary-impact was simulated by controlling the impact surface, which is a new simulating method and has not been used in the previous research.
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R.A.L. Vanden Berghe and B. Willems
The solderability of a material is considered as the ability of the surface to be wetted by solder, and the rate at which this process occurs. The solderability of thick film…
Abstract
The solderability of a material is considered as the ability of the surface to be wetted by solder, and the rate at which this process occurs. The solderability of thick film conductors based on palladium—silver, by Pb/Sn/Ag solder, was evaluated using a meniscograph. The influence of the composition of the conductor and that of the temperature of the solderbath on the solderability were measured. The usefulness of meniscographic data for the production line is indicated by showing the relation between the production data, reported as the rate at which a full automated solder machine is operated, and the meniscographic results.