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The major reason why most people are still sceptical about electronic commerce is the perceived security risks associated with electronic transactions over the Internet. The Internet, however, holds many opportunities that could mean survival or competitive advantage for many organisations. To exploit these opportunities, it is important to first analyse the risks they hold. Electronic commerce is based on business as well as technological risks, making it a very difficult environment to secure. Apart from these two types of risk categories there are several other issues and problems that need to be addressed.

This paper aims to provide a bibliometric meta-analysis of the already substantial and growing literature on international franchising. Franchising is a model for businesses to achieve scale with limited resources. International franchising is a mode of entry that allows firms to develop new markets with relatively little risk but also little control.

Using a systematic approach, the paper identifies all articles in the ISI Web of Science from 1970 to 2018 that includes the term international franchising (in the title, the abstract or keywords) and finds 131 articles. This paper used HistCite software to analyze the bibliometric data.

Four major research clusters in the international franchising literature are identified. In addition, this study shows a change in research patterns regarding topics, theories and methodologies from the 1970s through 2018. The paper presents the most influential articles, authors and journals.

From the analyzes, this study develops a conceptual framework of international franchising and suggest avenues for future research.

International trade shows have increased in importance for the promotion of goods and services overseas. Relatively little is known about participation by firms in these shows. The International Marketing and Purchasing Group′s interaction model is an appropriate analytical tool for investigating trade shows in international marketing strategy. Explains why the interaction model is useful in this context and provides directions for research about international trade shows. Also suggests managerial implications for developing international trade show strategy.

World business, multinational company, and world enterprise are all terms being used with more frequency as a significantly larger number of businesses become international both in philosophy and in scope of operations. For a continually growing number of firms, the entire world is considered a marketplace for their products.

Despite some attempts to integrate the market orientation construct into the international marketing area, most conceptual and empirical studies have been conducted in the context of domestic operations. To address this gap we examine whether competitive intensity moderates the relationships among the components of market orientation and export performance. Data was used from 197 Brazilian export companies. Results suggest that interfunctional coordination enhances customer and competitor orientation. Moreover, customer orientation has no direct effect on export performance, while competitor orientation has a positive effect on firm’s international performance. Findings also indicate that competitive intensity moderates all the relationships tested in the model.

Globalisation means that more and more construction projects involve participants from different cultural backgrounds. Besides the obvious language barrier, people may also have different faiths, assumptions and behaviour norms which can and do cause conflicts. This challenges previous approaches and is creating a new context for the construction industry. This research aims to explore how practitioners can work more effectively in cross‐cultural situations.

The paper uses real‐life experience and personal construct theory to understand the problems in interpretation, communications, emotion and trust. It uses methods of participatory action research and experiential research, and an analysis based on dialogue and reflection between the researchers with different cultural backgrounds.

The paper concludes that, to work effectively in cross‐cultural situations, one needs to work with one's personal constructs and pay more attention to informal communications. It is also necessary to recognise and deal with emotions explicitly. It is very important yet difficult to build and maintain trust in cross‐cultural cooperation.

This approach inevitably brings some personal or even biased subjective judgement on certain cultural phenomena. There are others involved who do not have a voice.

The research provides a new approach to facilitate practitioners to tackle the problems of cross‐cultural projects.

The paper applies personal construct theory to cross‐cultural analysis using a novel methodology of cross‐cultural dialogue. This develops a practical approach to situations and establishes the importance of emotion in cross‐cultural cooperation.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

An early example of the world's best selling mid‐sized business jet, the BAe 125 (formerly referred to as the HS125), arrived at the Science Museum recently. Along with such celebrated aeroplanes as the Vickers Vimy and the Spitfire, it will be one of the highlights of the Museum's refurbished Aeronautics Gallery when it re‐opens to the public late in 1992.

There remains a good deal of confusion as to the scope of the United Nations Recommendations on the Transport of Dangerous Goods, and how far they apply to UK firms.

Competition within the UK adhesives industry has intensified during the last two years, with companies striving to maintain their markets in the face of failing demand. Considerable restructuring has taken place within the industry, with a number of aquisitions taking place.